About CAREkonkret

CAREkonkret

CAREkonkret — the weekly newspaper for stationary and ambulatory care — is Germany's specialist weekly for the professional management of nursing homes and home-care services, published by the Vincentz Network in Hannover. "Die einzige Wochenzeitung und Pflichtlektüre für das TOPManagement in der Pflegebranche" (the only weekly newspaper and mandatory reading for the top management in the care industry): since its first issue in January 1998, CAREkonkret has reported weekly on the professional management for homes and ambulatory services — the management and care-practice trends, the research, the care-policy developments, and the continuous documentation of the industry's structural changes. With 4,582 copies sold (IVW 4/2025), the sold circulation has risen 134.5 percent since 1998.

Overview

The weekly serves the care industry's top management: the nursing-home directors, the home-care service owners, the operators, and the investors. The editorial program covers the management agenda: the professional management for homes and ambulatory services, the developments and trends in management and care practice, the research, the care-policy developments, and the structural changes' documentation. The weekly rhythm — 48 issues a year — structures the industry's information week: the compact, concrete, decision-relevant journalism.

The Service Spezial editions — the themed specials (issue 24/2026: products, trends, and ideas on 8 special pages: IT and management, care and therapy, space and technology, catering and housekeeping) — reach the complete care economy: some 12,000 stationary and 12,000 ambulatory facilities, plus the Altenheim and Häusliche Pflege newsletters' 40,600 additional recipients. The debate culture — the weekly's forum character — deserves its telling. The DBfK position-paper controversy — Michael Wipp's critical engagement with the German Nursing Council's minimum-staffing night-duty paper in the September 26 issue, the association welcoming the discourse and deepening it — exemplifies the weekly's role: the care profession's debates hosted, the positions confronted, the discourse advanced. The reader survey — the Häusliche Pflege editorial team's large poll of the home-care leadership (managers, team leads, service owners) on the information and tools they really need — shows the service journalism: the medium shaped by its users' feedback. The "Pflichtlektüre" claim — the mandatory reading for the top management — is the editorial promise: the weekly the care managers cannot afford to miss — the concrete, the weekly, the indispensable.

History

The January 1998 first issue — in the long-term-care insurance's early years (introduced 1995) — launched CAREkonkret as the care management's weekly: the Vincentz Network's Hannover publishing house creating the industry's newspaper. The care market's transformation — the weekly's 1998-to-present arc — deserves its telling. The long-term-care insurance (1995) — the fifth social-insurance pillar — created the care market: the homes and services billing the Pflegekassen, the quality controls, the care levels (later care grades). The privatization wave — the private operators, the chains (Korian and others), the investors — reshaped the ownership: the family homes alongside the groups. The skilled-worker shortage — the nursing profession's demographic crisis — became the existential topic: the recruitment, the retention, the working conditions, the foreign recruitment. The digitalization — the documentation systems, the assistance technologies, the telecare — promised the relief: the "Pflege 2030" model project's comprehensively digitalized nursing home as the vision. The reforms — the Pflegestärkungsgesetze, the GVWG, the staffing ratios — changed the rules: the weekly documenting each turn, the managers adapting. CAREkonkret's sold-circulation rise — from 1,954 to 4,582 — mirrors the industry's professionalization: the care management as the recognized discipline with its own weekly newspaper. The sold circulation's rise — 1,954 (1998) to 4,582 (2025), up 134.5 percent — documents the growing professionalization: the care industry's management demanding its own weekly.

The Vincentz Network — the Hannover specialist publisher — deserves its institutional telling. The Vincentz Network GmbH & Co. KG — the Hannover publishing house — serves the care, architecture, and related industries: the Altenheim (the nursing homes' journal), the Häusliche Pflege (the home-care services' journal), and the CAREkonkret weekly (the management's newspaper) forming the care-media family. The newsletters — Altenheim and Häusliche Pflege, 40,600 recipients — distribute the digital reach: the industry's inbox. The media data — the Service Spezial's rate card — documents the B2B business: the 8 special pages at 3,085 euros, the content-marketing formats (product news, interviews, best-practice advertorials), the 24,000-facility reach plus the newsletter amplification. The publisher's events and services — the care industry's congresses — complement the journalism: the Hannover house as the care economy's media partner. The digital extension — carekonkret-digital.net — brings the solutions journalism online: the decision-makers' platform.

Coverage and Content

The editorial program follows the care industry's week. The management coverage treats the professional leadership: the strategies, the personnel, the quality, the finance — for the homes and the ambulatory services. The care-practice coverage — the trends, the concepts — addresses the nursing: the night-duty staffing minimums (the DBfK position paper debate), the technical assistance systems cushioning the skilled-worker shortage, the video communication connecting care and medicine. The technology front — the weekly's innovation coverage — deserves its telling. The technical assistance systems — the Sozialwerk St. Georg with inhaus GmbH deploying them in the ambulatory assisted-living communities — show the skilled-worker shortage's technical answer: the sensors, the assistance, the relief. The video communication — the model program testing telecare's nursing communication occasions — connects the care and the medicine: the five of twelve projects testing the professional exchanges, the relatives and care recipients included. The neighborhood concepts — the Hausengel generation park in Ebsdorfergrund, the barrier-reduced living, the community — address the demographic housing gap: the housing market lagging the demographic change. The municipal networking — Lower Saxony's "Gemeinsame Modellvorhaben" funding the innovative care projects — strengthens the quarters and village communities: the care recipients keeping their life's center in the familiar social environment. The weekly's solutions journalism — "bringt Lösungen für Entscheider" — gives the managers the models: the tested, the transferable, the practical.

The policy coverage — the care-policy developments, the funding guidelines (Lower Saxony's joint model projects), the structural changes' documentation — tracks the framework: the laws, the reforms, the financing. The special pages — the Service Spezial's IT and management, care and therapy, space and technology, catering and housekeeping — present the suppliers: the products, trends, and ideas for the complete care economy.

Organization and Ownership

CAREkonkret is published by the Vincentz Network GmbH & Co. KG, Hannover. The weekly appears in 48 issues a year. The ZDB 1436293-4 marks the bibliographic identity. The publisher's care-media family — Altenheim, Häusliche Pflege, CAREkonkret — covers the industry's segments: the homes, the ambulatory services, the management. The advertising contact — Yvonne Hillig — handles the business.

The business model follows the B2B trade-press pattern: the subscriptions (4,582 sold, 53.2 percent subscriptions), the advertising (the suppliers, the IT, the equipment), the specials, and the digital. Detailed revenue figures are not publicly confirmed.

Digital Presence

The brand's digital home is carekonkret.net — the weekly's site — and carekonkret-digital.net, the solutions platform for care decision-makers: the articles (the night-duty staffing, the neighborhood concepts, the leadership survey, the assistance systems, the video communication, the municipal networking, the future nursing home), the login, the 14-day trial access, the subscription. The newsletters — Altenheim and Häusliche Pflege (40,600 recipients) — distribute the specials digitally. The media data PDFs document the advertising offers.

The digital strategy follows the B2B logic: the print weekly for the compact management journalism — 48 issues a year — the digital platform for the solutions and the archive. The 48-issue rhythm — the weekly's production — deserves its closing note: the Hannover editorial team delivering the management journalism week after week, 48 times a year — the news, the analyses, the debates — to the 4,582 sold copies' readers: the nursing-home directors, the service owners, the operators. The "einzige Wochenzeitung" — the only weekly newspaper — is the market position no competitor occupies: the daily press too general, the monthly journals too slow — CAREkonkret's weekly concrete filling the gap. As the care industry's management weekly — since January 1998 — the newspaper remains the top management's Pflichtlektüre: the mandatory reading, the concrete solutions, the weekly indispensable.