About Carpet Home

Carpet Home

Carpet Home — the international trade journal for the carpet professional — is the Hamburg bilingual (German/English) business magazine for the rug trade, published quarterly by the SN-Verlag. "Die gesamte Welt der abgepassten Teppiche, ohne Einschränkungen" (the entire world of cut rugs, without restrictions): the spectrum ranges from machine-woven carpets, handloom rugs, and flatweaves to hand-knotted modern and classically patterned rugs. Each issue appears in identical German and English editions — the only specialist journal of its kind published parallel in both languages — securing high acceptance in the German-speaking core markets and the further European and international markets: a unique selling point no other title offers.

Overview

The journal serves the carpet trade's executives: the owners, the purchasing and sales managers, the department heads of the specialty stores, the furniture and furnishing houses with carpet departments, the chain stores, the DIY markets — plus the interior designers and high-end decorators. The editorial program covers the trade's agenda: the comprehensive news section (what's happening in retail, wholesale, and industry), the relevant branch fairs' reports, and the assortments and new collections' presentation. The editorial work is consistently aligned with the carpet trade readers' information needs: the competent market overview.

The bilingual concept — the identical German and English content — gives the worldwide distribution: 56 percent of readers from German-speaking Central Europe, 17 percent from Western Europe, 9 percent from Scandinavia, plus readers from Southern and Eastern Europe, the USA, and further international markets. The quarterly rhythm — four issues a year, 3,500 copies spread — follows the trade's seasons: the fair previews, the collection presentations, the market reports.

History

The SN-Verlag — Michael Steinert, An der Alster 21, 20099 Hamburg — publishes Carpet Home as the international flagship of its floor-covering and home-textile portfolio (alongside BTH Heimtex): the Hamburg specialty house for the branch's trade press. The editor-in-chief — Tim Steinert — carries the editorial: the comprehensive news part, the fair reports, the collection presentations. The bilingual strategy — the German/English parallel publication — built the international readership: the carpet trade's global business conducted in two languages.

The Hamburg carpet hub — the journal's home-market context — deserves its telling. "Hamburg kann mit Fug und Recht von sich behaupten, das wichtigste Drehkreuz des internationalen Teppichhandels zu sein" — Hamburg can rightly claim to be the international carpet trade's most important hub: the significant companies headquartered here, the importers concentrated, the Speicherstadt's oriental-carpet history. "Man kommt an Hamburg nicht vorbei, wenn man in diesem Bereich arbeitet" — you cannot bypass Hamburg working in this field. The Carpet Week Hamburg — the industry's concentrated week — multiplies the possibilities: the novelties, the assortments, the prices — the buyers' carpet world journey (Afghanistan, Pakistan, Nepal, China, India, Iran) completable in days. The SN-Verlag's An der Alster address — in the Hamburg center — places the journal at the hub's heart: the editorial amid the importers. The Carpet! Star — the brand's award — honors the industry. The theme plans — the 2026/2027 issues: Hometex Winter, Flanders Flooring Days, Heimtextil, Ambiente, ICFE previews; doormats and cuddly rugs product specials — follow the fair calendar.

Coverage and Content

The editorial program follows the carpet trade's year. The news coverage — the daily portal's branch news, the quarterly's comprehensive news section — treats the trade: the Bolia record sales, the XXXLutz anniversary, the Rugvista quarter, the Carpetright closure, the IKEA online growth. The fair coverage — the previews and reports: Hometex Winter, Flanders Flooring Days, Heimtextil, Ambiente, ICFE, IDD Cologne — documents the industry's gatherings: the new collections, the trends, the business. The machine-woven segment — the volume business — deserves its telling. The machine-woven carpets — the Belgian and Turkish productions, the Wilton and Axminster weaves — are the trade's volume: the furnishing houses' assortments, the chains' programs, the DIY markets' offerings. The handloom rugs and flatweaves — the kilims, the dhurries — serve the natural-living trend: the casual, the sustainable. The product specials — the doormats, the cuddly rugs (Kuschelteppiche), the 2027 novelties — present the seasonal goods: the impulse buys, the comfort trend. The digital presentation — the Explorug virtual room-visualization, the mockups for the webpages — modernizes the selling: the custom-order options shown on the monitor, the social-media linking. The journal's assortment coverage — the new collections' presentation — guides the buyers: the purchasing managers choosing the coming season's programs.

The hand-knotted segment — the rug trade's crown — deserves its telling. The oriental carpets — the Persian, the Afghan, the Pakistani, the Indian, the Nepalese, the Chinese — are the trade's art: the hand-knotted modern and classically patterned rugs, the antique and collectible pieces. The auction houses — Sotheby's museum-quality oriental carpets in London, Christie's Holms Hepburn coronation and Toledo Mughal carpets — set the top market: the collectors, the museums, the investments. The trade's personalities — the dealers like the late Hans Eitzenberger (the Hamburg antique-rug authority, the expert, the BSOT member) — embody the connoisseurship: the aesthetic judgment, the expertise, the humor. The ICOC — the International Conference on Oriental Carpets (2027 in Brescia) — gathers the scholars: the rug world's academia. Carpet Home's collector coverage — the auctions, the museums, the conferences — serves the high end: the hand-knotted trade's culture. The job market — the Stellenmarkt — serves the personnel: the industry's executives and specialists. The newsletter — the free email service, German and English, 2–4 times monthly — summarizes the portal's key news.

Organization and Ownership

Carpet Home is published by the SN-Verlag Michael Steinert, An der Alster 21, 20099 Hamburg. The editor-in-chief is Tim Steinert (040 / 24 84 54 28, tim.steinert@snfachpresse.de). The advertising contact is Oliver Trettin (040 / 24 84 54 49, oliver.trettin@snfachpresse.de). The publisher's portfolio — BTH Heimtex, Carpet Home, and the SN-Home.de portal — covers the flooring, home-textile, and carpet industries. The digital subscription — 112.70 euros net per year for four issues — and the print subscription serve the international readership.

The bilingual editorial craft — the journal's production — deserves its telling. The identical German and English editions — the same content, the same layouts, two languages — demand the specialized newsroom: the translators, the bilingual editors, the international correspondents. The acceptance — high in the German-speaking core markets and the further European and international markets — validates the effort: the German buyer and the American importer reading the same issue. The crossmedial advertising — the manufacturers, importers, and suppliers reaching their target group in the print edition, on carpet-mag.de, and in the newsletter — sells the international reach: the ad, the advertorial, or the banner placed where the international carpet trade looks. The media data — the current rate card with the theme plans — documents the offers: the 04/2026 Hometex Winter preview, the 01/2027 ICFE/Heimtextil/Ambiente previews. Detailed circulation and revenue figures beyond the 3,500 spread copies are not publicly confirmed.

Digital Presence

The brand's digital home is carpet-mag.de — the bilingual branch portal (German .de, English .com): the daily branch news, the product novelties, the job market — the central information source and the perfect complement to the quarterly print Carpet Home. The Carpet Home newsletter — the free email service in German and English, 2–4 times monthly — summarizes the key news. The digital subscription, the German and English issue excerpts, and the media data complete the digital offering.

The digital strategy follows the B2B logic: the print quarterly for the deep international carpet-trade coverage — the news, the fairs, the collections — the bilingual portal for the daily news. As the international carpet professional's journal — the only bilingual title of its kind, published by the SN-Verlag — Carpet Home remains the rug trade's companion: the entire world of cut rugs — quarterly in German and English, daily on carpet-mag.de.