About Cash.

Cash.

Cash. — the financial-services magazine — is the Hamburg monthly for the independent financial advisors and brokers, published by the Cash. Media Group GmbH within the Cash. Medien AG. "One of the best-known trade magazines for independent financial advisors in insurance, investment funds, real estate and tangible assets" (media kit): the financial news for investment, real-estate, and insurance advisors — long-term investments (life insurance, investment funds, real estate, tangible assets) plus the current trends (digitalization, ESG) and their industry impact. Monthly in print and ePaper, daily on cash-online.de: the crossmedia magazine for the financial-distribution trade.

Overview

The magazine serves the financial intermediaries: the investment, insurance, mortgage, and real-estate brokers, the asset managers, the financial advisors, the fund managers — plus the decision-makers at the product providers (the insurances, the fund companies, the real-estate and tangible-asset issuers). The core target group — the independent financial advisors and brokers — reads the issue deeply: the readership analysis records 63 minutes average reading time, 83 percent reading at least half of the issue, and 36 million euros average brokered assets (investment funds) per financial advisor.

The crossmedia concept — the monthly print edition and ePaper, the cash-online.de portal (responsive web design), the newsletters (Cash. 5vor5, Cash. OnVista), the podcast, the greenscreen-studio videos, the webinars, and the live events — gives the balanced client structure: the cross-sector medium with general-interest character. The 2025 program: twelve regular monthly issues, seven specials, plus the specialized Cash. Extras and Cash. Exklusivs (distributed crossmedially: print, website, newsletters, social media).

History

The German Cash. — the financial-services monthly — built its position in the independent-advisor market: the IVW-verified circulation (31,000 print run, IVW 3/2024; 31,542 spread copies, 29,462 sold, 1,854 ePapers) — "one of the few magazines to still have an IVW-verified circulation." The media studies — the disphere Vermittler Media Analyse 2023/24, the MRTK Media-Analyse 2022, the HBS Medien- und Markenstudie 2020 — rank Cash. second among brokers and independent financial advisors in print reach, second in up-to-dateness, with 90 percent awareness (MRTK Marken-Monitor 2020): the distribution trade's established voice.

The publishing group — the Cash. Medien AG (the annual reports document the group: the Cash. Media Group GmbH's magazine as the group's most important product; the G.U.B. Analyse Finanzresearch GmbH's analysis business; the 2025 figures: twelve normal issues, seven specials, the print ad/extras revenue, the online advertising) — concentrates the business in Hamburg: the editorial, the design, the acquisition, and the distribution steering for the group's key products (the Cash. magazine, the cashonline.de online offers, the two newsletters). The annual Cash. Gala in Hamburg — with the Cash. Financial Advisors Award — gathers the industry: the year's celebration.

Coverage and Content

The editorial program follows the financial advisor's business. The investment-funds coverage — the products, the managers, the strategies — serves the investment broker's core: the long-term investments' analysis. The insurance coverage — the life insurances, the products, the providers — addresses the insurance broker: the old-age provision, the biometric risks. The real-estate and tangible-asset coverage — the properties, the closed-end funds, the gold and precious metals — treats the alternative investments: the Sachwerte's role. The mortgage-broker coverage — the financing, the interest rates — serves the §34i intermediaries.

The independent advisor's market — the magazine's economic context — deserves its telling. The German financial distribution — the brokers and independent advisors under the Gewerbeordnung's §§34d (insurance), 34f (financial investments), 34i (mortgage loans), and 34c (real estate) — mediates the long-term investments: the life insurances, the investment funds, the real estate, the tangible assets. The readership structure — 77 percent investment brokers, 75 percent insurance brokers, 47 percent mortgage brokers, 26 percent real-estate brokers; the product interests: 78 percent insurances, 78 percent investment funds, 61 percent tangible assets, 41 percent real estate, 25 percent gold/precious metals — shows the cross-sector coverage: the advisors' full product universe. The 36 million euros average brokered assets per financial advisor — the readership analysis 2019 — signals the economic weight: the advisors steering billions in client money. The magazine's role — the financial news, the product analyses, the trend reporting — serves the intermediaries' business: the informed advice. The regulation and transformation — the industry's structural change — deserves its telling. The financial advisors operate under tightening rules: the insurance-distribution directive, the investment-firms regulation, the mortgage-credit directive — the §§34d/34f/34i licenses, the documentation duties, the commission debates. The digitalization — the robo-advice, the online brokers, the digital onboarding — challenges the personal advice: the advisors' value proposition questioned. The ESG — the sustainability preferences, the disclosure regulation — reshapes the product universe: the green funds, the Article 8/9 classifications. The demographic — the advisors' aging, the succession — threatens the distribution: the next generation's recruitment. Cash.'s reporting — the legal and tax rubrics, the trend analyses — tracks the transformation: the industry's adaptation, the opportunities, the risks — the monthly briefing for the intermediaries navigating the change. The specials and events — the brand's extensions — deserve their telling. The Cash. Extras and Cash. Exklusivs — the roundtable-based and specialized-topic formats — give the product providers the crossmedia stage: the print feature, the online package, the newsletter placement, the social-media distribution, the greenscreen-studio videos with unlimited usage rights. The seven 2025 specials — the focused issues — deepen the coverage: the asset classes, the regulations, the market outlooks. The Cash. Gala in Hamburg — the annual industry celebration with the Cash. Financial Advisors Award — honors the advisors: the year's best, the industry's gathering. The webinars and live events — the digital and physical meetings — complete the event business: the education, the networking, the product presentations.

Organization and Ownership

Cash. is published by the Cash. Media Group GmbH, within the Cash. Medien AG group (Hamburg): the group's most important product, per the annual reports. The Cash. Media Group's 2025 revenue came predominantly from the print business (advertising, extras/exklusivs) and the online advertising. The G.U.B. Analyse Finanzresearch GmbH — the group's analysis subsidiary (chief analyst also serving as Cash. editor for the real-estate/tangible-asset and financial-advisor/distribution departments) — provides the fund and product analyses.

The business model follows the B2B trade-press pattern: the print advertising and the extras/exklusivs (the specialized crossmedia products), the online advertising, the subscriptions, and the events (the Cash. Gala). The front-end production (prepress, printing, shipping, distribution) uses external service providers; the decisive processes (editorial, design, acquisition, distribution steering) run in-house. Detailed staff and management figures are not publicly confirmed.

Digital Presence

The brand's digital home is cash-online.de — "eins der führenden Fachportale für Kapitalanlage und Versicherung" (one of the leading specialist portals for capital investment and insurance): the financial news for the independent financial intermediaries — insurances, investment funds, real estate, tangible assets, financial distributors, broker pools, law and taxes — plus the digitalization and sustainability trends and their impact on the financial-services industry. The traffic (Q1-2026 media data): 149,760 page impressions, 107,117 visits. The newsletters — Cash.kompakt (11,000 recipients), Cash. 5vor5 (10,300) — reach the advisors' inboxes.

The podcast, the greenscreen-studio videos, and the webinars extend the digital: the multimedia financial journalism — the interviews, the product presentations, the market outlooks in moving images and sound. The ePaper — 1,854 included sold copies — digitizes the print. The digital strategy follows the crossmedia logic: the monthly print for the deep advisor coverage — the products, the trends, the distribution — the portal and the newsletters for the daily financial news.

As the independent financial advisor's magazine — the IVW-verified monthly, the Hamburg Gala's host, the distribution trade's crossmedia companion — Cash. remains the financial-services industry's voice: the investments, the insurances, and the tangible assets — monthly in print, daily on cash-online.de.