About CE-Markt electro

CE-Markt electro

CE-Markt electro is the German business magazine for the electrical-appliance and Home & Mobile Electronics industry and trade, published by the B&B Publishing GmbH in Mering within the Hüthig Elektro specialist-media house. "CE-Markt electro verbindet das Printmedium mit der digitalen Welt" (CE-Markt electro connects the print medium with the digital world): in regular rotation, the magazine summarizes all important topics — the current branch news, the analyses, the storytelling, the product novelties — reaching all relevant market participants. The sibling distinction — the two titles' division of labor — deserves its telling. CE-Markt — the retail magazine — serves the dealers: the selling arguments, the selling strategies, the shop-floor training — the trade's practice. CE-Markt electro — the business magazine — serves the industry and trade's decision-makers: the branch news, the analyses, the storytelling — the business's strategy. The shared portal — cemarkt.de — unites the audiences: the daily reporting for both, the multimedia information platform. The shared team — the Chefredaktion und Sales — produces both: the editorial synergies, the sales packages. The shared media world — the 2024 and 2026 documents — sells both: the crossmedia offers, the multipliers. The B&B Publishing's strategy — the two titles, one portal — covers the value chain: the industry, the trade, the selling — the complete electrical business.

Overview

The magazine serves the electrical-appliance and consumer-electronics industry's decision-makers: the manufacturers, the distributors, the trade's executives, the buying groups, the key accounts. The B2B focus — the business magazine, distinct from the retail-oriented CE-Markt — addresses the industry-to-trade communication: the brands' strategies, the channel policies, the market data. The editorial program covers the business agenda: the current branch news, the analyses (the market figures, the trends), the storytelling (the brands' narratives), and the product novelties.

The crossmedia concept — the print magazine, the cemarkt.de portal, the newsletter, the social-media packages, the whitepapers, the webinars, the content-marketing formats — gives the industry the multipliers: the platforms for their communication to the trade. The 2026 media world — the CE-Markt Mediawelt 2026 — documents the offers: the advertising banners, the sponsored posts, the social-media boosters, the microsites, the newsletter placements, the standalone newsletters, the Advent calendar, the "Händler des Jahres" partnership.

History

CE-Markt electro — the business magazine of the CE-Markt family — extended the retail title's B2B reach: the industry and trade's decision-makers as the audience. The publisher — B&B Publishing GmbH, Schmiedberg 2a, 86415 Mering — belongs to the Hüthig Elektro specialist-media house; the Hüthig Verlag belongs to the Mediengruppe Süddeutscher Verlag in Munich and thus to the Stuttgarter Südwestdeutsche Medienholding (SWMH), one of Germany's leading media companies. The group's best-known media — the Süddeutsche Zeitung, the Schwarzwälder Bote, the Stuttgarter Zeitung, plus more than 30 specialist titles — give the backing.

The team — Annette Pfänder-Coleman, Jan Uebe, Martine Revenus (Chefredaktion und Sales, per the 2026 media world) — carries the title: the print issues, the portal, the media data. The Geschäftsführung — Christian Zaiser; the Verlagsleitung — Bettina Landwehr — steer the house. The portal's evolution — cemarkt.de as the innovative internet offer of the business magazine CE-Markt electro (2026 media world) — shows the digital-first shift: the daily portal, the regular print.

Coverage and Content

The editorial program follows the electrical industry's business year. The branch-news coverage — the daily portal's current developments, the new personnel, the product novelties, the fairs and dates — reports the business: the manufacturers, the distributors, the trade. The analysis coverage — the market figures, the trend analyses — gives the orientation: the Home & Mobile Electronics and electrical-appliance markets' development. The storytelling — the brands' narratives, the campaigns — adds the emotion: the industry's stories.

The smart-home and energy transition — the industry's growth themes — deserve their telling. The smart home — the connected devices, the Matter standard, the voice control — converges the appliances and the electronics: the kitchen's connectivity, the living room's integration. The energy transition — the heat pumps, the photovoltaics, the energy management — electrifies the home: the appliances' efficiency, the labels' guidance. The sustainability — the repairability, the recycling, the circular economy — reshapes the business: the regulation's demands, the customers' expectations. The digitalization — the e-commerce, the D2C, the data — transforms the distribution: the channels' evolution. The magazine's coverage — the trends' translation, the strategies' analysis — prepares the decision-makers: the industry's adaptation, the trade's orientation — the B2B intelligence for the electrical business. The appliance industry's business — the magazine's economic context — deserves its telling. The electrical-appliance industry — the major appliances (washing, cooling, cooking), the small appliances (coffee, vacuum, kitchen) — and the Home & Mobile Electronics — the TV, the audio, the mobile, the smart home — form the trade's product universe: the manufacturers (the global brands, the German Mittelstand), the distributors, the trade (the specialist dealers, the chains, the buying groups, the online). The business-to-business communication — the industry's messages to the trade: the product launches, the channel programs, the training offers — needs the multipliers: the print, the portal, the newsletter, the social. The market's dynamics — the innovation cycles, the energy efficiency, the smart connectivity, the sustainability — drive the business: the replacement demand, the premiumization. CE-Markt electro's program — the branch news, the analyses, the storytelling — serves the decision-makers: the manufacturers' and distributors' strategies, the trade's orientation. The event coverage — the fairs, the industry gatherings — documents the meetings: the business done.

Organization and Ownership

CE-Markt electro is published by the B&B Publishing GmbH, Schmiedberg 2a, 86415 Mering, telephone +49 (0) 82 33 - 41 17, email verlag@cemarkt.de, web cemarkt.de (and ce-electro.de). The managing director (Geschäftsführung) is Christian Zaiser; the publishing director (Verlagsleitung) is Bettina Landwehr. The B&B Publishing GmbH belongs majority-wise to the Mediengruppe Süddeutscher Verlag within the SWMH. The Hüthig Elektro specialist-media house is the operational home.

The editorial and sales team — Annette Pfänder-Coleman, Jan Uebe, Martine Revenus — serves the title. The business model follows the B2B trade-press pattern: the subscriptions, the advertising (the electrical-appliance and consumer-electronics industry), the content marketing, the whitepapers, the webinars, and the events. Detailed current circulation figures are not publicly confirmed.

Digital Presence

The brand's digital home is cemarkt.de — "das innovative Internetangebot der Fachzeitschrift CE-Markt electro" (the innovative internet offer of the specialist magazine CE-Markt electro): the multimedia information portal for the industry and trade's decision-makers in Home & Mobile Electronics and electrical appliances — the daily reporting on all topics around electrical appliances and Home & Mobile Electronics. The newsletter — the regular dispatch — and the social-media packages extend the reach.

The content-marketing business — the portal's monetization — deserves its telling. The sponsored posts — the industry's articles in the editorial environment — reach the decision-makers: the native formats. The social-media boosters and packages — the amplified reach — multiply the messages: the LinkedIn, the Facebook, the Instagram. The microsites — the dedicated campaign pages — concentrate the communication: the launches, the events. The whitepapers — the business-leads formats — generate the contacts: the downloads, the registrations. The webinars — the digital events — educate and qualify: the products, the strategies, the leads. The Advent calendar — the seasonal format — engages playfully: the December attention. The "Händler des Jahres" partnership — the dealer-of-the-year award — associates the brand: the retail's excellence. The media world 2026 — the 33-page document — systematizes the offers: the formats, the placements, the prices — the multipliers for the industry's communication to the trade. The digital strategy follows the B2B logic: the print business magazine for the deep industry coverage — the analyses, the strategies — the portal for the daily business news.

As the electrical-appliance industry's business magazine — the B&B Publishing's B2B title, published from Mering within the Hüthig Elektro house — CE-Markt electro remains the decision-makers' companion: the branch news, the analyses, and the product novelties — in print and daily on cemarkt.de.