About Clap

Clap

Clap — "das People-Magazin der Kommunikationsbranche" (the communications industry's people magazine) — is the Munich quarterly for the media, advertising, and communications people. Published by the Verlag Clap (clap.de / clap-club.de), the magazine reports on the people behind the industry: the station bosses, the publishers, the politicians, the producers, the presenters, the journalists, the PR people, and the creatives. Quarterly (64.20 euros annual subscription domestic): the industry's gossip, the careers, the events — the communications branch's society pages.

Overview

The agencies' people — the creative industry's faces — deserve their telling. The agency bosses — the creative directors, the strategists — win the pitches: the campaigns, the awards. The marketers — the brand managers — commission the work: the budgets, the briefs. The creatives — the copywriters, the art directors — make the ideas: the concepts, the executions. The PR people — the communicators — manage the reputations: the crises, the stories. The magazine's agency coverage — the appointments, the portraits — tracks the business: the holdings, the independents, the boutiques — the Munich agency scene's people. The industry's transformation — the digital, the AI, the in-housing — reshapes the roles: the skills, the structures — the people magazine's subjects, quarterly. The quarterly rhythm — four issues a year — follows the industry's event calendar: the Medientage München (Munich Media Days), the awards seasons, the personnel carousels. The editorial program covers the people: the appointments, the departures, the careers, the portraits, the interviews, the columns — plus the industry's events (the Nacht der Medien, the parties, the congresses).

The Clap-Club — the clap-club.de portal — extends the print: the daily people news, the columns (the Kneissler Kolumne: Michael Kneissler writing regularly about people and media deserving affection), the event reports. The people-journalism craft — the magazine's genre — deserves its telling. The People-Magazin — the communications industry's society journal — practices the personnel reporting: the appointments, the departures, the portraits — the industry's human face. The column — the Kneissler's regular ("Hass ist so was von gestern. Die Zukunft gehört der Liebe" — hate is so yesterday; the future belongs to love) — writes about people and media deserving affection: the Michael Graeter (the boulevard veteran, the "München Express" plans, the Schickeria dossiers) — the affectionate, the ironic. The insider's tone — the knowledge, the wit — addresses the branch: the shared references, the unspoken. The events' role — the parties, the congresses — feeds the journalism: the encounters, the gossip, the deals. The magazine's function — the industry's mirror and memory — sustains the community: the people knowing the people — the communications branch's cohesion, quarterly. The Munich media city — the magazine's home — deserves its telling. The Bavarian capital's communications industry — the broadcasters (the BR, the private stations), the publishers (the Burda's Munich operations, the Media), the agencies (the creative, the media), the producers (the film and TV) — concentrates the people: the decision-makers, the creatives. The Medientage München — the Munich Media Days (the 30th anniversary) — gather the industry: the congress, the Nacht der Medien (the big meet: 1,500+ station bosses, publishers, politicians, producers, presenters, journalists, PR people, creatives). The BLM — the Bayerische Landeszentrale für neue Medien (the Bavarian media authority) — regulates: the licenses, the supervision. The Justizpalast — the 13 years' party venue — symbolized the era: the champagne bar, the third floor. The magazine's Munich coverage — the people, the institutions — serves the home: the media city's society.

History

Clap — the communications industry's people magazine — built its position as the branch's society journal: the people magazine in the Munich media city. The Daniel Häuser era — the editorial's shaping — deserves its telling. The long-time Chefredakteur — Daniel Häuser — led the magazine: the people journalism, the event coverage, the columns (the "(dh)" bylines). The industry's mourning — the new-business.de obituary ("Trauer um den Clap-Chefredakteur") — marked the loss: the colleagues' tributes. The succession — the current editorial leadership not publicly confirmed — leaves the question: the magazine's continuity. The Clap-Club's archive — the years of articles — preserves the era: the people, the events, the columns — the Häuser years' documentation. The magazine's future — the quarterly's persistence — depends: the people journalism's demand, the industry's support — the communications branch's society pages, continuing. The current editor-in-chief is not publicly confirmed in the sources consulted.

The Clap-Club — the digital platform (clap-club.de) — modernized the brand: the daily people news, the columns, the archives. The industry's events — the Medientage München (the 30th anniversary's new concepts, the Nacht der Medien's move from the Justizpalast) — fill the pages: the 1,500+ visitors (station bosses, publishers, politicians, producers, presenters, journalists, PR people, creatives), the parties, the deals. The magazine's role — the industry's memory — documents the careers: the appointments, the farewells.

Coverage and Content

The editorial program follows the communications industry's people year. The personnel coverage — the appointments, the departures, the retirements (the BLM's Reiner Müller: since 1989 the technology chief, since 2017 the deputy managing director) — reports the careers: the moves, the successions. The broadcasters' people — the TV industry's faces — deserve their telling. The station bosses — the BR, the private broadcasters — decide the programs: the strategies, the budgets. The producers — the Welt der Wunder (Hendrik Hey's Munich-Sendling team: the Milc content platform for TV producers and entrepreneurs, the metaverse's 3D experience world) — innovate the content: the platforms, the formats. The presenters — the moderators — front the shows: the faces, the brands. The BLM's people — the Reiner Müller (since 1989 the technology chief, the Medientage's managing director) — shaped the regulation: the technology, the congress. The magazine's broadcaster coverage — the appointments, the portraits — tracks the industry: the public and the private, the linear and the streaming — the Munich TV scene's people.

The column coverage — the Kneissler Kolumne (Michael Kneissler on people and media deserving affection: the Michael Graeter portrait — the boulevard veteran's "München Express" plans, the Munich Schickeria's dossiers) — gives the voice: the affectionate, the sharp, the insider's. The event coverage — the Nacht der Medien (the media days' big meet: the 13 years in the Justizpalast, the new concepts), the industry parties — documents the gatherings: the scenes, the deals. The city coverage — the Kreativ München (the Munich competence team's renaming), the media city's institutions — serves the home: the Munich communications scene.

Organization and Ownership

Clap is published by the Verlag Clap, Munich (clap.de / clap-club.de). The long-time editor-in-chief — Daniel Häuser — shaped the magazine; the current editorial leadership is not publicly confirmed in the sources consulted. The business model follows the trade-press pattern: the subscriptions (64.20 euros domestic annually, 60 euros plus VAT), the advertising (the media and communications industry), and the digital (the Clap-Club). Detailed circulation and management figures are not publicly confirmed.

The quarterly frequency — four issues a year — serves the people journalism: the careers, the events, the portraits. The fachmedien.de shop (Verlag Dr. Otto Schmidt's) sells the subscriptions: the print quarterly. The magazine's independence — the specialized Verlag Clap — keeps the insider's voice: the industry's people magazine, not the conglomerate's.

Digital Presence

The brand's digital home is the Clap-Club (clap-club.de): the daily people news, the columns, the event reports, the archives. The Kneissler Kolumne — the regular column — voices the affection: the people and media deserving love. The event coverage — the Medientage, the Nacht der Medien — documents the industry's gatherings: the reports, the photos. The digital strategy follows the people-magazine logic: the print quarterly for the deep people coverage — the portraits, the careers — the Clap-Club for the daily people news.

As the communications industry's people magazine — the Munich quarterly, published by the Verlag Clap — Clap remains the branch's society pages: the people, the careers, and the events — four times a year in print, daily in the Clap-Club.