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CP Monitor
CP Monitor — "Magazin und Portal für Corporate Communications" — is the German corporate-publishing trade medium, published by the Hamburger New Business Verlag. The magazine and the cpmonitor.de portal serve the corporate-communications industry: the companies' publishers, the CP agencies, the...
About CP Monitor
CP Monitor
CP Monitor — "Magazin und Portal für Corporate Communications" — is the German corporate-publishing trade medium, published by the Hamburger New Business Verlag. The magazine and the cpmonitor.de portal serve the corporate-communications industry: the companies' publishers, the CP agencies, the content marketers — the corporate media's professionals. The annual ranking — "Die kreativsten Corporate Publishing-Dienstleister" (the most creative corporate-publishing service providers, evaluated from 36 national and international competitions) — is the industry's benchmark: the creativity's measurement. The portal's daily news — the etats, the relaunches, the closures (the 2026 Studio ZX end) — keeps the industry current.
Overview
The magazine serves the corporate-communications professionals: the corporate publishers, the content-marketing agencies, the companies' communications departments — the corporate media's makers. The editorial program covers the CP industry's agenda: the customer magazines (Christophorus, and the relaunches), the annual reports, the corporate videos, the digital content — the companies' media. The creativity ranking — the industry's benchmark — deserves its telling. The "kreativsten Corporate Publishing-Dienstleister" (most creative CP service providers) — the annual ranking, exclusively in CP Monitor — evaluates 36 national and international corporate-publishing competitions (and competitions with CP categories): the awards' aggregation. The 2013 third edition — KircherBurkhardt (Berlin) leading for the third time (221 awards in 19 competitions), Hoffmann und Campe Corporate Publishing (Hamburg, 150 awards) second, BurdaCreative (Munich, 61 awards) third, 3st kommunikation (Mainz, 69 awards) fourth — measured the industry: the creativity's hierarchy. The 2014 edition — KircherBurkhardt, Audi AG, Volkswagen AG, 3st kommunikation leading the service-provider and customer rankings — added the CP customers: the companies' creativity. The special rankings — CP Magazine (on- and offline), Geschäftsbericht (annual report), Corporate Video, Digital-Dienstleister (digital service providers, first in 2013) — segmented the disciplines: the formats' champions. The ranking's function — the industry's benchmark — guides the pitches: the awards' currency.
The portal program — the cpmonitor.de's news (the Porsche Christophorus etat to Storyboard, the Zeit's Studio ZX closure) — reports the business: the pitches, the mandates. The CP Fragebogen — the people journalism — deserves its telling. The questionnaire rubric — "persönliche und andere Fragen" (personal and other questions) — profiles the industry's heads: Lukas Kircher and Reiner Burkhardt (the C3's managing directors, formerly KB), Michaela Luhmann-Utsch (Deutsche Bank's Global Head of Wealth Management Marketing). The leadership interviews — "Was Unternehmen von Kommunikationsdienstleistern erwarten" (what companies expect from communications service providers) — bridge the demand: the customers' view. The courage calls — Beate Flamm (Strichpunkt's management, Berlin site head) demanding more courage and creativity in reporting — provoke the industry: the standards' debate. The people coverage — the appointments, the voices — humanizes the B2B: the corporate communications' faces — the Monitor's community — the industry's network, profiled. The corporate-publishing industry — the Monitor's subject — deserves its telling. The Corporate Publishing — the companies' own media (customer magazines, employee magazines, annual reports, corporate videos, digital content) — professionalized the brand communication: the journalistic storytelling for companies. The CP-Dienstleister — the agencies (KircherBurkhardt/C3, Hoffmann und Campe, BurdaCreative, 3st kommunikation, Journal International) — produce the media: the creativity's suppliers. The CP-Kunden — the companies (Allianz, Audi, Volkswagen, Lidl) — commission the content: the brands' stories. The Wettbewerbe — the 36 competitions (with CP categories) — award the excellence: the industry's honors. The Content Marketing — the strategy's evolution (the supermarkets' and discounters' CP activities) — widened the field: the digital's formats. The Monitor's mission — the industry's magazine and portal — serves the professionals: the corporate communications' trade press — the creativity's ranking, the business's news.
History
CP Monitor — the New Business Verlag's Hamburg title — established itself as the corporate-publishing industry's magazine: the "Magazin für Corporate Communications". The ranking tradition — the third ranking in 2013 (the 2014 edition: KircherBurkhardt, Audi AG, Volkswagen AG, 3st kommunikation leading) — built the brand: the 36 competitions' evaluation (the cost discipline's reduced submissions noted). The KircherBurkhardt era — the Berlin agency's three-time overall lead (221 awards in 19 competitions) — marked the ranking's history: the creativity's champion.
The digital expansion — the cpmonitor.de portal (the news, the rankings, the bestellung) — extended the magazine: the daily industry news. The 2026 currency — the Studio ZX closure report (8 May 2026, the Zeit Verlagsgruppe's agency end, 60 employees) — proves the active journalism: the industry's watchdog. The press contact — Beatrice Monington West (monington@cp-monitor.de) — serves the PR: the industry's wire.
Coverage and Content
The editorial program follows the CP industry's rhythm. The ranking coverage — the annual creative rankings (the service providers, the customers, the specials) — benchmarks the industry: the awards. The Christophorus coverage — the customer-magazine journalism — deserves its telling. The Porsche Christophorus — the customer magazine (named for the travelers' patron saint, first issue July 1952) — exemplifies the CP Monitor's beat: the etats, the relaunches. The 375th issue's relaunch — the new title logo (the 1960s–1980s lettering's revival), the opulent imagery, the matte paper (the haptic Porsche feeling), the cover's human next to the car — by Delius Klasing Corporate Publishers (the pitch winner succeeding C3) — documented the craft: the customer magazine's art. The 419th issue's etat — Porsche's direct mandate to the Munich Storyboard agency (2024, succeeding Delius Klasing; the international edition, the German market pages, the website) — reported the business: the 600,000-copy quarterly's future. The Headline/KircherBurkhardt history — the 1998 mandate, the 2011 pitch — traced the relationships: the CP industry's long ties. The customer-magazine beat — the etats, the relaunches — defines the Monitor: the corporate media's trade press. The relaunch coverage — the customer magazines' new outfits (the Christophorus 375's new logo, the matte paper) — documents the craft: the design.
The Studio ZX closure — the 2026 industry news — deserves its telling. The Zeit Verlagsgruppe's agency end — Studio ZX (the content-marketing, corporate-publishing, and events creative unit) closing at year's end, confirmed by a spokeswoman to CP Monitor — hit 60 employees: the Hamburg media group's B2B exit. The 2022 bundling — Tempus Corporate, Convent Kongresse, Client Solutions merged into the central platform for journalistically-shaped brand communication — had created the unit: the journalistic brand communication's promise. The Tempus roots — the 2010-founded subsidiary (the CP and content-marketing market's establishment) — traced the history: the corporate publishing's agency. The reference customers — Visa, Zurich Insurance Group, TÜV Nord, TU Munich — showed the caliber: the societal topics' campaigns, podcasts, publications, community formats, events. The leadership — Lars Niemann, Dr. Mark Schiffhauer, Iliane Weiß (Hamburg, Berlin, Frankfurt) — managed the end: the key events unaffected. The Monitor's scoop — the industry's watchdog — proves the journalism: the CP industry's news, first on cpmonitor.de. The interview coverage — the CP Fragebogen (Lukas Kircher, Reiner Burkhardt, Michaela Luhmann-Utsch) — profiles the leaders: the people. The trend coverage — the Bewegtbild (moving images), the content marketing (Lidl's quality offensive) — tracks the formats: the future.
Organization and Ownership
CP Monitor is published by the New Business Verlag, Hamburg — the "Magazin und Portal für Corporate Communications". The press contact — Beatrice Monington West (+49 175 4167223, monington@cp-monitor.de) — manages the communications. The business model follows the B2B trade-press pattern: the subscriptions (the Heft-Abo), the advertising (the CP agencies, the service providers), the rankings (the industry's benchmark), the portal.
The Hamburg base — the New Business Verlag's seat — houses the editorial: the corporate-communications journalism's northern home. The ranking's methodology — the 36 competitions' evaluation — gives the authority: the industry's measurement. Detailed management and revenue figures are not publicly confirmed.
Digital Presence
The medium's digital home is cpmonitor.de (cp-monitor.de): the corporate-communications news — the etats, the relaunches, the closures — the daily. The ranking pages — the cpmonitor.de/ranking — publish the benchmarks: the creative lists. The bestellung pages — the Heft-Abo — sell the magazine: the subscription. The news detail pages — the article permalinks — archive the industry: the history.
The digital strategy follows the B2B logic: the print magazine for the deep industry coverage — the rankings, the interviews — the portal for the daily news — the etats, the closures. As the corporate-publishing trade medium — the Hamburg-published magazine and portal — CP Monitor remains the industry's mirror: the creativity's ranking, the business's news — in print, daily on cpmonitor.de.
Coverage & topics
Lifestyle, News
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