Cricket Today

About Cricket Today

Cricket Today is a monthly English-language cricket magazine published from New Delhi by Diamond Magazines, the magazine arm of the Diamond Group of Publications. Positioned as a complete ode to the cricketing world, it covers Test and one-day international cricket alongside domestic matches, with columns by experienced cricket writers, inside stories, interviews, player profiles, accounts of legendary moments, the history of the game and its players, exclusive columns, contests and evocative photography. It is published in both English and Hindi editions — Diamond Cricket Today — and digital collector's editions of the magazine are sold through India's digital newsstands. The title remains on sale as a monthly, with recent issues listed by digital magazine retailers through 2023.

The Diamond Group publisher

Cricket Today is published by Diamond Magazines, part of the Diamond Group of Publications — one of the largest publishing houses in India, established in 1948. The group's catalogue runs to about 2,000 titles in Hindi, 600 in English, 200 in Urdu and 100 in Bengali, plus more than 6,000 titles under its popular comics series, spanning fiction, non-fiction, religion, culture, health, yoga, astrology, sports, biographies, poetry, humour, literature and children's books in English, Hindi, Urdu, Bengali, Marathi, Gujarati, Oriya, Assamese and even French. Its magazine stable includes the women's monthly Grehlakshmi, Diamond Cricket Today in Hindi and English, and the astrology, health and spirituality magazine Sadhna Path. The group has published books by authors including Kiran Bedi, Munshi Premchand, Rabindranath Tagore and Sarat Chandra Chattopadhyaya. That seven-decade publishing heritage gives Cricket Today a publisher with deep roots in the Indian mass market.

Editorial scope

The magazine's brief is the whole of cricket. It covers all Test and one-day international matches in detail, with analysis from leading experts, and extends to domestic cricket and the T20 leagues that now dominate the calendar. Regular features include player profiles and interviews with leading cricketers from around the world, articles on cricket history and culture — legendary cricketers, iconic moments, and the game's impact on society — and analysis and commentary on tactics, techniques and the state of the game. The magazine is also known for its photography, which aims to capture the beauty and excitement of the sport. Digital magazine retailers describe it as "an ultimate ode to the cricketing world", a phrase that captures its celebratory, fan-oriented editorial stance.

Columns and writers

A core element of the magazine's identity is its columns, written by top writers with long experience of covering the game. These exclusive columns give readers insider perspectives — the "inside-out stories" of dressing rooms, tours and administrations — that distinguish a specialist cricket monthly from the sports pages of daily newspapers. Alongside the columns, the magazine carries interviews with players, coaches and administrators, long-form features on the game's culture, and historical pieces revisiting legendary matches and players. The combination of current-season coverage and cricket history is deliberate: the magazine serves both the fan following this month's series and the reader who wants the game's past preserved and retold.

Collector's editions

Diamond has extended the Cricket Today brand into collector's editions sold digitally through Readwhere, India's digital newsstand. These special issues compile the best of the magazine's yearly coverage — the 2012 collector's edition, for example, gathered the year's standout articles, from India's Under-19 World Cup win to the West Indies' triumph in the T20 World Cup, with heroes, villains, new stars and retirements all chronicled. Priced at Rs 60, the collector's editions function as annual review volumes for the cricket fan, packaging a year's worth of the magazine's reporting and photography into a single keepsake issue. Monthly issues from 2016 onwards are also listed on digital newsstands, showing the title's continued monthly rhythm.

Print and digital availability

Cricket Today is sold as a monthly magazine in print, with subscription offers listed by Indian magazine retailers, and as a digital edition through platforms including Readwhere and international digital magazine sellers. Digital retailers list issues through at least October 2023, confirming the magazine's continued publication as a monthly. The digital editions are delivered to readers' digital reading accounts, making the title available to the Indian diaspora as well as domestic readers. The magazine's cover art and titles remain the property of the publisher, and independent retailers note that they are not affiliated with or endorsed by the magazine — the standard arrangement for digital newsstand distribution.

The CricToday digital platform

The Diamond Group has also built a dedicated digital cricket platform, CricToday, owned and operated by Diamond Magazines Private Limited. Described as India's dedicated English-language cricket media platform, it covers every match, player and league — from Test cricket and T20 leagues to the BCCI and ICC, domestic cricket and the IPL — with match reports, breaking news, player profiles, ICC rankings and records, women's cricket coverage, analysis, interviews and long-form features. The platform's stated editorial standards include verifying every statistic against official scorecards and confirming breaking news with at least two independent sources before publication. It represents the group's investment in digital-first cricket journalism alongside the print monthly.

The Hindi edition: Diamond Cricket Today

Cricket Today is published in two languages: the English monthly and Diamond Cricket Today, the Hindi edition, listed by the publisher as a sports monthly in both languages. The bilingual strategy is one of the magazine's most important structural features. English cricket magazines in India have historically served the urban, English-reading fan; the Hindi edition opens the same content — match coverage, columns, interviews, player profiles and cricket history — to the vast Hindi-reading cricket audience across northern and central India, where the game's following is arguably at its most intense. Few English-origin Indian sports magazines maintain a genuine Hindi counterpart, and the parallel editions let Diamond sell the brand to advertisers and subscribers in both language markets. The group's own description of its magazine stable lists "Diamond Cricket Today (Hindi & English) — Sports monthly" alongside the women's monthly Grehlakshmi and the astrology, health and spirituality title Sadhna Path, placing the cricket magazine at the centre of the group's periodical portfolio.

Readership and market position

Cricket Today's readers are the Indian cricket fan in the broadest sense — from the follower of international series to the student of the game's history. The magazine competes in a field that includes long-established sports weeklies, but its specialisation is its advantage: it is a cricket-only publication, giving the game the depth of coverage that multi-sport titles cannot. The Hindi edition, Diamond Cricket Today, extends the brand to the vast Hindi-reading cricket audience, a market that few English-origin sports magazines serve. For the publisher, the magazine is part of a diversified portfolio that ranges from women's magazines to comics; for readers, it is one of the few Indian magazines devoted entirely to the country's most-followed sport.

Standing in Indian sports publishing

In Indian sports publishing, the monthly cricket magazine has been a durable format, and Cricket Today's survival under a major publishing house speaks to its steadiness. Where many specialist magazines have folded or migrated entirely online, the title has maintained its monthly print rhythm while adding digital editions and a companion digital platform. Its association with the Diamond Group — a publisher with roots going back to 1948 and a catalogue of thousands of titles — gives it institutional backing that few independent sports magazines enjoy. For the cricket fan, it remains what its retailers promise: a monthly deep dive into the game, in English and Hindi, with the history, the heroes and the photography of a sport that dominates Indian popular culture.

Cricket Today is published by Diamond Magazines; the group's dedicated cricket platform is online at crictoday.com, and digital editions of the magazine are available through India's digital newsstands.