About Das Österreichische Industriemagazin

Das Österreichische Industriemagazin

Das Österreichische Industriemagazin — the Austrian Industry Magazine, usually shortened to Industriemagazin — is an Austrian trade magazine published in Vienna by WEKA Industrie Medien for decision-makers in Austrian companies: commercial and technical executives, managing directors, board members and owners in the producing economy. Its first issue appeared in March 1993, and it was one of the first Austrian magazines to go online, in 1994. It appears monthly in ten issues a year, with the July/August and December/January numbers published as double issues, and it describes its own role as a service magazine: current management trends, the developments in economic policy that matter to entrepreneurs, relevant changes in tax law, and new technologies across IT, automation and environmental technology, mechanical engineering, automotive and logistics. A 2007 reader analysis by the Fessel Institute described it as Austria's most-read business-to-business magazine, and its editor-in-chief since 2011 has been the Austrian business journalist Rudolf Loidl.

A service magazine for Austria's industrial decision-makers

The magazine's own positioning, preserved in its reference entry, is precise: it is a Servicemagazin, a service magazine, for decision-makers — the commercial and technical leadership of Austrian companies. That audience shapes its contents. A service magazine does not primarily entertain or campaign; it helps its readers do their jobs, by explaining management trends, translating economic policy into business consequences, summarising tax-law changes that affect companies, and surveying new technologies that factories and logistics operations might adopt. The publisher's more recent reader analysis, based on the 2019 decision-maker readership analysis, reinforces the picture of who those readers are: a large majority of the print readership are managing directors, board members, owners, partners or heads of department or division, more than a quarter are co-owners of their companies, and over half lead more than ten employees. Those are the publisher's marketing figures and are reported as such, but they are consistent with the title's three-decade positioning. In a small country with a strong industrial Mittelstand, a magazine that reliably reaches that readership is a significant business institution in its own right.

First issue in March 1993, online in 1994

The first issue of the Industriemagazin appeared in March 1993. The early 1990s were a formative moment for the Austrian economy: the country was two years from joining the European Union, its industry was reorienting after the opening of Eastern Europe, and a new generation of business media was forming around the needs of internationally exposed companies. A monthly industry magazine in German, from Vienna, addressing Austrian executives in Austrian legal, tax and policy terms, fitted that moment. The title's second founding fact is digital: as one of the first magazines to do so, it went online in 1994. For a business-to-business title, an early web presence was more than novelty — its readers were the executives then equipping their companies with information technology, and a magazine advising them on new technologies had to practise what it covered. The domain industriemagazin.at remains its digital home. Between the print launch of 1993 and the online launch of 1994, the magazine established the dual presence — monthly print for depth, web for currency — that has structured Austrian trade publishing ever since.

WEKA Industrie Medien, the Vienna specialist publisher

The Industriemagazin is published in Vienna by WEKA Industrie Medien, a publishing house specialising in trade media. The company's address in recent publisher material is Dresdner Strasse 43, 1200 Vienna. WEKA Industrie Medien publishes a range of titles aimed point-by-point at decision-makers in their respective industries — its own company descriptions speak of fourteen print titles, together with web portals, corporate publishing services and events — and the Industriemagazin is its flagship for the industrial sector as a whole, sitting above the more specialised titles for fields such as building technology, logistics and automotive. The managing director named in the magazine's reference entry is Beatrice Schmidt. For the Industriemagazin, belonging to a specialist house matters editorially: its journalists work alongside colleagues covering the individual branches of industry, and its commercial operation sells the industrial audience as a portfolio. That is the standard economics of modern B2B publishing, in which a single monthly magazine is one product among print, digital, event and content-service offers built around the same professional readership.

Contents: management, policy, tax and technology

The magazine's documented subject structure has two pillars. The first is the business environment: current management trends, developments in economic policy important for entrepreneurs, and relevant innovations in tax law. The second is technology: IT, automation technology and environmental technology, mechanical engineering, the automotive sector and logistics. Together they reflect what an Austrian industrial executive actually needs from a monthly: the rules changing around the company — in Vienna ministries, in Brussels, in tax offices — and the machines and systems changing inside it. Recent publisher material for the magazine's special issues extends the same map: special numbers on training, leadership and coaching; on logistics; on the automotive supplier industry; regional special supplements and state specials for Styria, Vienna, Salzburg, Lower Austria, Vorarlberg, Upper Austria, Tyrol and Carinthia through the year; and, since 2025, a companion publication on sustainability. A monthly cadence suits this remit — policy and technology in industry change fast enough to need regular treatment, but the magazine's service role rewards considered analysis over daily news, which its website and newsletters supply.

Rudolf Loidl and the editorial leadership since 2011

Since 2011 the editor-in-chief of the Industriemagazin has been Rudolf Loidl, an Austrian business journalist; his deputy editor-in-chief is Daniel Pohselt. A tenure of that length is itself a fact about the magazine: B2B titles depend on their editors' personal knowledge of an industry — its companies, associations and personalities — and Loidl's name has fronted the magazine's letters to readers and its media data for well over a decade. In publisher material he signs the magazine's communications to its advertising partners personally, a small sign of how relationship-driven trade publishing remains. Beyond the two named editors, public sources consulted for this profile do not provide a verified full staff list or a complete succession of editors since 1993, and this profile does not construct one. The documented leadership point is Loidl's editorship from 2011, with Pohselt as his deputy, within WEKA Industrie Medien under managing director Beatrice Schmidt. For researchers, bylines and imprints of individual issues remain the reliable source for the magazine's wider editorial team at any given date.

Circulation, reach and the most-read claim

The magazine's reference entry records a sold circulation of 25,000 copies, with additional print runs several times a year, attributed to the ÖAK audit material, and a reach of 46,000 readers. Those figures are historical snapshots from the entry's sources and should not be quoted as current values; the publisher's more recent media data works with its own current print-run and readership figures, including a 2026 special-issue plan that lists individual products with their own circulations. The strongest documented claim about the magazine's market position comes from a reader analysis by the Fessel Institute in 2007, after which the magazine was described as Austria's most-read business-to-business magazine. That claim is quoted here with its date and source, as a 2007 finding, not as a present-day ranking. B2B readership research measures something different from consumer reach: the concentration of senior decision-makers among readers. On that measure the magazine's publisher data — its high proportions of owners, managing directors and department heads — is the substantive evidence for its advertising value, more than any raw copy number.

Monthly in ten issues: rhythm and double numbers

The Industriemagazin appears monthly, in ten issues a year. The arithmetic is explained by its double numbers: the July/August and December/January issues appear as combined double issues, covering the summer holiday period and the Christmas and New Year period, when Austrian industry slows and executives read less. Ten substantial issues rather than twelve thinner ones is a long-standing pattern among European trade monthlies, and it is stated in the magazine's own reference data as monthly publication with ten issues. The rhythm also creates the calendar for its special issues and supplements: the publisher's 2026 programme spaces its training, logistics and automotive specials and its regional state supplements across the publishing year, each tied to an issue. For readers, the monthly arrival of the magazine in the executive office — print B2B titles are still substantially read in print by their registered professional readership — makes it a fixture of the working month rather than a newsstand purchase. It is recorded in the ÖAK lists cited in this directory's batch research among the free trade magazines, reflecting the controlled-distribution model under which qualified professional readers receive trade titles without a consumer cover price.

Industriemagazin Green and the sustainability turn from 2025

Since 2025 a further publication has appeared under the Industriemagazin brand: Industriemagazin Green, a magazine appearing three times a year with a focus on sustainability in industry, ESG and CSR, according to the magazine's reference entry and the publisher's 2026 media data, which schedule Green issues in February, May and October. The launch reflects a real editorial development: environmental technology was already one of the magazine's founding technology subjects in 1993, and by the 2020s sustainability reporting obligations, energy costs and climate regulation had become board-level subjects for every Austrian industrial company. A dedicated Green title lets the brand serve that agenda in depth — energy, climate and sustainability in industry, in the publisher's formulation — without displacing the main magazine's management and policy coverage. Brand extension of this kind is also commercially logical: sustainability has its own advertisers and event formats. The documented facts are the 2025 start, the three-times-yearly rhythm and the ESG and CSR focus; this profile does not speculate about the new title's circulation or longevity.

Austria's B2B magazine landscape and the title's place in it

Austria's business-to-business press is a distinct world from its consumer magazines: titles are read at work, funded by industrial advertising, distributed to named professional readers and measured by the seniority of their audiences. Within that world, a general industrial title competes both with specialised branch media — for mechanical engineering, logistics, building services and electronics — and with the business pages and magazines of the general press. The Industriemagazin's documented claims — most-read B2B magazine in the 2007 Fessel analysis, a readership dominated by owners and executives in the 2019 decision-maker analysis — position it as the generalist leader of that world: the title a supplier advertises in to reach Austrian industry as a whole. Its longevity supports the claim. Founded in 1993, online in 1994, under the same editorship since 2011 and extending its brand in 2025, it has outlasted many Austrian business titles of its generation. In the standard list of Austrian magazines it appears in the monthly section under its full name, Das Österreichische Industriemagazin, which is the form this directory uses as its heading.

The record and its limits

The verified record for the Industriemagazin is solid on identity and structure: first issue March 1993, online 1994, WEKA Industrie Medien of Vienna as publisher, monthly publication in ten issues with two double numbers, the service-magazine remit across management, economic policy, tax and technology, Loidl's editorship since 2011 with Pohselt as deputy, Schmidt as the publisher's managing director in the reference entry, the 2007 Fessel most-read finding, and the 2025 launch of Industriemagazin Green. It is weaker on continuous numbers: circulation and reach figures in public sources are dated snapshots from different years and systems, and should always be quoted with their year. It is also thin on the magazine's internal history — earlier editors, redesigns and relaunches are not comprehensively documented in the sources consulted — and none has been invented here. What remains is a clear portrait: for more than three decades the Industriemagazin has been the monthly service magazine of Austria's industrial leadership, translating policy, tax and technology into decisions, and adapting — early online, and lately into sustainability publishing — without changing its essential promise to the executives who read it.