About dedica

dedica

dedica — "Fachmagazin für Trends & Lifestyle rund um Werbemittel" (specialist magazine for trends & lifestyle around promotional products) — is the Dr. Harnisch Verlag's quarterly for the haptic marketing, published in Nuremberg: "Deutschlands erfahrenstes Werbemittelmagazin" (Germany's most experienced promotional-products magazine). The four issues a year — the brand-new Werbeartikeltrends, the seasonal Vermarktungsthemen, the Best Practice-Kampagnen, the Strategien — the ~19,100 printed + ~18,500 digital (2026 media info) — the €44 subscription — the harnisch.com — the haptic advertising's paper.

Overview

The magazine serves the promotional-products industry: the Werbeartikelhersteller (manufacturers), the Händler (dealers), the Werbemittelentscheider (promotional-product decision-makers), the marketers. The quarterly rhythm — the four issues — follows the haptic year's rhythm: the seasons, the fairs. The independence — the "Unabhängig von Vertriebsstrukturen" — deserves its telling. The claim — "Unabhängig von Vertriebsstrukturen berichtet Deutschlands erfahrenstes Werbemittelmagazin viermal jährlich über alle Facetten des haptischen und emotionalen Marketings" — positions the journal: the neutral. The haptic and emotional marketing — the "haptischen und emotionalen" — defines the field: the touch. The Branchen-Sprachrohr — the industry mouthpiece — documents the Messen und Veranstaltungen: the scene. The transparency goal — "das breite Angebot an gegenständlichen Werbeträgern detailliert vorzustellen und transparent zu machen" (to present the broad offering of tangible advertising media in detail and transparently) — serves the readers: the overview. The independence's function — the 2026's — defines the brand: the neutral — the dedica's. The mouthpiece role — the "Branchen-Sprachrohr" (industry mouthpiece) — documents the scene: the fairs.

The haptic marketing — the field's definition — deserves its telling. The "haptischen und emotionalen Marketings" (haptic and emotional marketing) — the gegenständlichen Werbeträger (tangible advertising media) — defines the industry: the touch. The Werbeartikel (promotional products) — the brand-new trends — drive the campaigns: the objects. The Werbemittel (advertising materials) — the Trends & Lifestyle — style the marketing: the lifestyle. The effective Einsatz (use) — the Strategien — measures: the ROI. The field's function — the haptic's — serves the marketers: the tangible — the emotional — the dedica's field — the Werbemittel, quarterly. The seasonal coverage — the "saisonale Vermarktungsthemen" — times: the year. The campaign coverage — the "Best Practice-Kampagnen" — shows: the effective. The strategy coverage — the "Strategien für einen effektiven Werbemitteleinsatz" — plans: the use. The management coverage — the "Marketing und Unternehmensmanagement" — leads: the business.

History

dedica — the Dr. Harnisch Verlags GmbH's (Eschenstraße 25, 90441 Nürnberg) — grew as the Werbemittel's Fachmagazin: the "erfahrenstes" (most experienced). The 3/2024 issue — the sustainability — deserves its telling. The "Nachhaltigkeit: Das kommt" (sustainability: what's coming) — the 31 July 2024 yumpu — covers the haptic's green turn: the sustainable collections, the young, the Adventskalender, the products. The tags — the harnischcom, Neuheiten, Nachhaltigkeit, Lifestyle, jung, nachhaltige Kollektion, Adventskalender, Produkte, Unternehmen — map the issue: the green. The 1/2023 — the Gruppe, Aussteller, Europa, Fokus, Deutschland — and the 2/2024 — the Fokus, Sommer, Materialien, Nachhaltig — and the 4/2021 — the Titelstory, Taschen & Textilien — document the archive: the yumpu. The issue's function — the 3/2024's — exemplifies the quarterly: the haptic's sustainability — the "Das kommt". The Harnisch house — the Nuremberg publisher — deserves its telling. The Dr. Harnisch Verlags GmbH — Eschenstraße 25, 90441 Nürnberg — publishes the dedica: the quarterly. The portfolio — the "Our magazines and journals" (the 2026 media info) — maps the house: the food Marketing & Technology (12,000 print / 24,000 digital), the Food Technologie (12,000 / 6,500), the fng MAGAZIN (20,300 / 9,700), the dedica (19,100 / 18,500), the drinkworld Technology + Marketing (9,000 / 18,000), the Getränke! (9,000 / 6,500), the PuK (10,750 / 111,450), the GET (5,500 print / 72,000+40,000 digital), the Wellness Foods & Supplements, the Hygiene Report, the dihw, the hp tooling. The house's mission — the Fachmagazine — defines the publisher: the Nuremberg's — the Harnisch's — the dedica's house.

The 2026 media info — the "Our magazines and journals" (the dedica: ~19,100 printed, ~18,500 digital) — documents the current: the reach. The October 2026 news — the current — deserves its telling. The "Staffelstab im internationalen Vertrieb Promotion übergeben" (baton passed in international sales promotion) — the 12 October 2026 harnisch.com article — reports the house: the personnel. The dedica newsroom — the harnisch.com/dedica's 2026 articles — keeps the industry current: the portal. The Magazin-App — the "Unsere Magazin-App" (the Abonnement page's) — mobilizes the quarterly: the app. The Copyright 2026 by Dr. Harnisch Verlag — marks the year: the current. The news's function — the October's — proves the active: the 2026 — the dedica's news, on harnisch.com. The Magazin-App — the harnisch.com's — mobilizes the reading: the app.

Coverage and Content

The editorial program follows the haptic year's agenda. The trend coverage — the Werbeartikeltrends (the brand-new) — discovers: the products. The sustainability coverage — the Nachhaltigkeit (the 3/2024: the "Das kommt" — what's coming) — greens: the haptic. The lifestyle coverage — the Lifestyle (the Taschen & Textilien) — styles: the fashion. The seasonal coverage — the Vermarktungsthemen (the Adventskalender, the Sommer) — seasons: the year.

The campaign coverage — the Best Practice (the campaigns' strategies) — proves: the effective. The fair coverage — the Messen und Veranstaltungen (the haptic advertising's) — documents: the scene. The management coverage — the Unternehmensmanagement — runs: the business. The formats' mix — the quarterly, the app — defines the magazine: the haptic's — the dedica.

Organization and Ownership

dedica is published by the Dr. Harnisch Verlags GmbH, Eschenstraße 25, 90441 Nürnberg — the harnisch.com's house. The publisher — the Harnisch family's — runs the portfolio: the magazines. The 2026 media info — the English (the dedica's numbers) — sells the brand: the advertisers. The subscription — the readers' access — deserves its telling. The Jahresabo — the €44 inland (€36 Abonnement + €8 Versandkosten) — subscribes the quarterly: the year. The Bestellzeitraum — the 12 Monate, Beginn jederzeit (12 months, start anytime) — flexes: the entry. The Abbestellungen — the 6 Wochen vor Ablauf (6 weeks before expiry) — ends: the term. The Reklamationen — the 6 Monate nach Erscheinen (6 months after publication) — handles: the complaints. The Ansichtsexemplar — the kostenloses (free sample copy) — tastes: the trial. The automatic renewal — the "verlängert sich automatisch um ein Jahr" — continues: the year. The subscription's function — the harnisch.com's form — serves the readers: the access — the dedica's €44.

The business model follows the B2B-press pattern: the subscriptions (€44), the advertising (the promotional-products industry), the app, the fairs. The reach — the 2026's numbers — deserve their telling. The ~19,100 printed copies — the gedruckte Auflage — and the ~18,500 digital copies — the digitale — total the dedica's 2026: the media info. The quarterly's four — the viermal jährlich — multiply the touchpoints: the year. The €44 subscription — the inland — funds the journalism: the readers. The numbers' function — the 2026's — serves the advertisers: the reach — the dedica's — the haptic industry's paper, counted. The quarterly — the viermal jährlich — sets the rhythm: the four. Detailed staff and revenue figures are not publicly confirmed.

Digital Presence

The magazine's digital home is harnisch.com/dedica (and dedica.de): the news — the "Staffelstab" (the October 2026) — the current. The subscription page — the Abonnement/Ansichtsexemplar (the €44, the form) — sells the quarterly: the order. The yumpu kiosk — the digital archive — deserves its telling. The Dr. Harnisch Verlags's yumpu — the dedica 1/2023 (8 March 2023), 2/2023, 2/2024, 3/2024 (31 July 2024), 4/2021 (13 December 2021) — archives the quarterly: the digital. The Aufrufe (views) — the readership — measure: the interest. The tags — the harnischcom, neuheiten, nachhaltigkeit, lifestyle, produkte, unternehmen — index: the topics. The kiosk's function — the archive — serves the readers: the back issues — the yumpu's — the dedica's digital shelf. The Magazin-App — the harnisch.com's — mobilizes the reading: the app.

The digital strategy follows the B2B logic: the print quarterly for the haptic's depth — the trends, the campaigns — the portal for the daily promotional — the news. As the promotional-products magazine — the Harnisch-published Fachmagazin (the "erfahrenstes"), the quarterly — dedica remains the industry's paper: the Trends & Lifestyle rund um Werbemittel — four times a year in print, daily on harnisch.com.