About Eilbote

Eilbote

Eilbote is a German weekly trade journal for agricultural machinery and equipment, published by the family-owned Eilbote Boomgaarden Verlag GmbH. Operating the portal eilbote-online.com with a weekly print edition, an e-paper, and a mobile app, it serves farmers, agricultural contractors, and machinery dealers with news on tractors, implements, and farm technology — combined with a busy used-machinery marketplace. The journal's current issues (numbered into the forties of 2026) document an industry in rapid technological transition, from autonomous crop-protection robots to battery-powered forestry equipment.

Overview

Eilbote covers the world of Landtechnik — agricultural technology — in all its dimensions: tractors, combine harvesters, tillage and seeding equipment, crop-protection machinery, forage harvesting, farm loaders, and forestry technology. Its audience consists of practicing farmers, agricultural contractors (Lohnunternehmer), machinery dealers and workshops, and the manufacturers whose products fill its advertising pages. The editorial format combines industry news — product launches, company announcements such as framework agreements and anniversaries, and event previews — with the practical marketplace function that has long defined agricultural trade press.

A distinctive feature of the Eilbote offering is the "Maschinen des Tages" (machines of the day) marketplace on its portal, where dealers list used machinery with detailed specifications and prices: a 2025 Claas Axion 930 tractor at 291,431 euros, a 2026 Deutz-Fahr 8340 TTV, a 2020 Fendt 516 Vario with 974 operating hours, alongside tires, mowers, and implements. Listings from major dealer groups such as BayWa illustrate the portal's role as a transaction platform, not merely an information service. The weekly print edition (recent issues numbered 41–42 of 2026) is complemented by the e-paper and app, giving readers the journal in print, on desktop, and on mobile.

The journal's news coverage tracks the technological transformation of farming: AI-guided weed-recognition robots for specialty crops, autonomous systems, battery-electric tools for forestry, and the consolidation of the machinery trade through cooperations and anniversaries — such as a 170-year company jubilee celebrated with new product launches. These stories capture an industry where the century-old rhythms of planting and harvest now intersect with software updates and sensor networks. Top advertising partners include manufacturers such as Amazone and CNH alongside financing providers, reflecting the capital-intensive nature of modern farm mechanization.

History

Eilbote is published by the Eilbote Boomgaarden Verlag GmbH, a family publishing house based at Winsener Landstraße 7 in Winsen (Luhe), Lower Saxony — in the countryside south of Hamburg, at the heart of one of Germany's agricultural regions. The company's managing directors are Jürgen Boomgaarden, Dagmar Michel, and Jan Boomgaarden, indicating a family-run operation spanning generations. The exact founding year of the journal is not publicly documented in the accessible sources, but the "Eilbote" (courier/messenger) name suggests the traditional function of agricultural trade papers: delivering news and market information quickly to a dispersed rural readership.

The publisher's imprint lists the company in the commercial register of the Lüneburg district court (HRB 110016) with VAT identification DE116818607, and designates the three managing directors as responsible for content under German telemedia law. The publishing house has developed from a print weekly into a multimedia agricultural-media business: the eilbote-online.com portal, the e-paper edition, and the mobile app extend the weekly print rhythm into continuous digital service, while the used-machinery marketplace adds a transactional dimension. This evolution mirrors the broader transformation of German agricultural publishing, in which the weekly paper's traditional bundle of news, prices, and classifieds has been unbundled and rebuilt as an integrated digital platform.

The journal's recent issues document the agricultural-machinery industry's current transformation: the arrival of robotics and AI in crop protection, the electrification of handheld and mounted equipment, and the structural change among dealers and manufacturers. By covering both the technology and the trade — new machines and the used market, manufacturers and dealers, anniversaries and innovations — Eilbote positions itself as the complete information service for the mechanized farm.

Coverage and Content

Eilbote's editorial content is organized around the machinery categories that structure farmers' investment decisions. Tractor coverage follows new model launches, transmission and engine technology, precision-farming electronics such as ISOBUS implement control, and the economics of horsepower classes. Implement coverage spans tillage, seeding, fertilization, crop protection, and harvesting — with growing attention to smart implements that use sensors and AI to apply inputs plant by plant. Forestry technology, a significant secondary beat, covers harvesters, forwarders, winches, and the battery-electric tools transforming woodland work.

Industry news reports on the business of agricultural machinery: framework agreements between manufacturers and robotics startups, company anniversaries and their product launches, dealer cooperations, and trade events such as the Unterreiner forestry days with their hundreds of machines and themed technology days. The journal's advertising pages — led by top partners from the manufacturer and finance sectors — make each issue a catalog of the industry's offerings as well as a news source.

The "Maschinen des Tages" marketplace is the portal's transactional heart: detailed used-machinery listings with specifications, operating hours, model years, and prices, searchable by category from tractors and loaders to winches, tires, and mowers. This integration of journalism and commerce reflects the agricultural trade press tradition, in which the machinery advertisement and the machinery article have always belonged together. The e-paper and app ensure that both functions reach readers wherever they work — including the tractor cab.

Organization and Ownership

Eilbote is published by the Eilbote Boomgaarden Verlag GmbH, Winsener Landstraße 7, D-21423 Winsen/Luhe OT Roydorf (telephone +49 4171 7835-0, verlag@eilbote-online.de). The managing directors — Jürgen Boomgaarden, Dagmar Michel, and Jan Boomgaarden — are jointly responsible for the company's management and for content under German media law. The company is registered with the Lüneburg district court (HRB 110016).

As a family-owned specialist publisher, the Boomgaarden Verlag operates Eilbote as its flagship agricultural-media brand, independent of the large agricultural publishing groups. The business model combines the weekly print edition's subscription and newsstand sales, the e-paper and app offerings, advertising from agricultural-machinery manufacturers, dealers, and financing providers, and the used-machinery marketplace, which generates listing revenue from the dealer trade. The editor-in-chief is not publicly confirmed in the accessible sources, though the three managing directors jointly bear content responsibility under German media law. The publisher's location in Winsen (Luhe) places it in the Hamburg metropolitan region's agricultural hinterland, close to its core readership of North German farmers and contractors.

Digital Presence

Eilbote's digital flagship is eilbote-online.com, a full-service portal combining news, the weekly e-paper, and the used-machinery marketplace. The homepage presents current industry stories — from autonomous robots to forestry events — alongside the "Maschinen des Tages" listings and prominent advertising placements from top partners. The e-paper edition mirrors the weekly print issue for digital subscribers, while the mobile app extends the offering to smartphones and tablets, with the publisher marketing the app through device-mockup imagery emphasizing read-anywhere convenience.

The used-machinery marketplace, with its detailed search and dealer listings, functions as a standalone digital business within the portal, competing with general agricultural classified platforms through its integration with the journal's trusted brand. Individual listings carry permanent URLs and detailed specifications, supporting search-engine discovery by farmers looking for specific models — from a particular Fendt Vario to a used Pöttinger mower. For a trade journal serving a practically minded, mobile audience, this digital ecosystem — news portal, e-paper, app, and marketplace — represents the complete digitization of the agricultural weekly's traditional functions: informing readers and connecting buyers with sellers.