About Einkäufer im Markt

Einkäufer im Markt

Einkäufer im Markt — subtitled "Strategien | Märkte | Rohstoffe" — is a German B2B procurement publication appearing twice monthly as a twelve-page PDF newsletter from MBI Martin Brückner Infosource in Frankfurt am Main. Aimed at purchasing managers and strategic buyers in industrial companies, it combines procurement strategy journalism with commodity-market data and analysis, drawing on content from Dow Jones. As part of the MBI Infosource portfolio of business news, market analyses, and raw-material price data for German and European markets, it serves the professional community of buyers, salespeople, and supply-chain managers.

Overview

Einkäufer im Markt is published twice a month in a compact twelve-page PDF format, designed for busy procurement professionals who need concise, actionable intelligence. Each issue covers the topics that matter to purchasing managers and strategic buyers: optimization of procurement processes, global sourcing and purchasing methods, risk management and legal questions, digitalization and innovation in purchasing — "and much more," as the publication's self-description puts it. This agenda mirrors the expanding mandate of the procurement function itself, which has absorbed responsibilities from sustainability compliance to supply-chain resilience. The tagline "Strategien | Märkte | Rohstoffe" (Strategies | Markets | Raw Materials) captures the three editorial pillars.

A distinctive feature is the integration of commodity-market data: price charts for non-ferrous metals such as zinc and lead, with three-month prices in USD and EUR per tonne, LME warehouse stock levels, and cash prices — sourced from the London Metal Exchange and presented with Dow Jones content. This combination of strategy journalism and market data reflects the dual role of the modern industrial buyer, who must simultaneously master negotiation, process design, and commodity-market timing. Few other procurement publications attempt this synthesis; most separate the management journalism from the price reporting, forcing readers to assemble the picture themselves.

The publication is part of MBI Infosource's broader offering: independent, industry-relevant business news, market analyses, price data, and forecasts for German and European commodity markets, delivered through specialist publications, conferences, and online platforms. The flagship data platform MATFLIXX provides over 9,500 fact-based commodity prices and analyses, while related publications cover energy (Energy Daily, Energy Weekly), steel (Stahl Aktuell, Stahl Monitor), non-ferrous metals, agricultural markets, and European affairs. Einkäufer im Markt is the portfolio's dedicated title for the purchasing profession itself — the human counterpart to the data platforms, addressing the buyers whose decisions the price data informs.

History

Einkäufer im Markt is published by MBI Martin Brückner Infosource, a Frankfurt-based specialist information provider for commodity markets and business news. The company's publications have long served German industry's need for independent market intelligence: titles such as MBI Stahl Aktuell, NE-Metalle Aktuell, and Europa Aktuell — some issued in numbered editions reaching into the 240s by December 2024 — document years of continuous publication serving purchasing and sales professionals.

The twice-monthly Einkäufer im Markt addresses the purchasing function directly, a focus that has grown in importance as supply-chain disruptions, commodity-price volatility, and digitalization have elevated procurement from an administrative function to a strategic discipline. Recent issues — such as No. 9 of 2 May 2025 — cover topics at the frontier of the profession: AI in purchasing (including interviews with Hackett Group experts on demand forecasting, automated ordering, and negotiation analytics), the expansion of procurement consultancies into Germany, and software solutions for tail-spend management. The publication thus serves as both a mirror of the profession's evolution and a catalyst for it.

The publisher's evolution into a multi-platform information business — with the MATFLIXX data platform, conferences such as the MBI Stahltage (steel days), and corporate-publishing solutions — reflects the broader transformation of B2B media from print periodicals to integrated data-and-information services. Einkäufer im Markt sits at the center of this offering as the editorial voice speaking directly to buyers, translating market data into strategic insight.

Coverage and Content

The publication's content is organized around the professional concerns of industrial purchasers. Strategy coverage addresses procurement-process optimization, category management, and organizational questions — including, in a recent issue, research on how mixed-gender negotiation teams achieve better results, discussed in conversation with MBI Einkäufer im Markt. Global-sourcing coverage follows supplier markets, country risks, and sourcing-method innovations, while risk-management coverage addresses the legal framework of purchasing, from contract design to supply-chain due-diligence obligations.

Digitalization is a major and growing beat: AI applications in demand forecasting and automated replenishment, e-procurement platforms, the digitalization of tail-spend and free-text ordering (as illustrated by the coverage of the Crowdfox SaaS platform and its ChatGPT-based assistant), and the data foundations that make digital purchasing work. These are not futuristic visions but deployed technologies reshaping purchasing departments today. Commodity-market coverage provides the price intelligence buyers need: LME prices and warehouse stocks for base metals, with charts tracking monthly developments.

The interview format brings practitioner and expert voices to the fore: consultants on AI's potential in purchasing, software entrepreneurs on the automation of manual ordering processes, and purchasing executives on their strategies. The compact twelve-page format enforces editorial discipline — each issue delivers a concentrated dose of professional intelligence without the filler of larger publications, respecting the time scarcity of its executive audience.

Organization and Ownership

Einkäufer im Markt is published by MBI Martin Brückner Infosource, based in Frankfurt am Main and operating the portal mbi-infosource.de. The company's self-description presents it as a provider of independent, industry-relevant news, market analyses, price data, and forecasts for the German and European commodity markets — intelligence that underpins billions of euros in annual purchasing decisions across German industry, serving buyers, salespeople, and supply-chain managers through specialist publications, conferences, and online platforms, supplemented by corporate-publishing solutions for individual companies.

The publication incorporates content from Dow Jones, the international business-news provider, giving its market coverage a global data foundation. The editor-in-chief is not publicly confirmed in the accessible sources. The twice-monthly frequency and PDF format reflect a deliberate positioning as a high-frequency intelligence service rather than a traditional magazine — a format suited to professionals who need current market data more than long-form features, and who read on screens between negotiations and supplier visits. No further details on the company's ownership or financials are publicly confirmed.

Digital Presence

MBI Infosource's digital flagship is mbi-infosource.de, which presents the full publication portfolio — from energy and steel titles through agricultural market reports to Einkäufer im Markt — with sample issues available as PDF downloads. The MATFLIXX platform (matflixx.de) extends the offering into interactive commodity data, with over 9,500 fact-based raw-material prices and analyses, giving subscribers self-service access to the numbers behind the newsletter's charts. Sample editions of Einkäufer im Markt circulate as PDFs through partner channels, such as the Crowdfox-hosted May 2025 issue, demonstrating the publication's distribution through the procurement software ecosystem — meeting buyers where they already work.

For a B2B intelligence service, the digital strategy centers on the data platforms and the PDF newsletter format rather than on public-facing social media: the audience of purchasing managers is reached through professional channels, corporate subscriptions, and the conferences — notably the MBI Stahltage — that convene the community in person. The twice-monthly PDF rhythm, combined with the continuous data availability on MATFLIXX, gives subscribers both the curated editorial briefing and the raw market data they need for daily purchasing decisions — a combination that has sustained the title in a market where generic business news is abundant but buyer-specific intelligence remains scarce.