About Energy Today

Energy Today

Overview

Energy Today is an Australian trade news service covering the petroleum, gas and future fuels industries. Published from Melbourne by Prime Creative Media, it operates today principally as a digital news outlet at energytodaymag.com.au, where it describes itself as a "leading petroleum, gas and future fuels news site". According to the site's own description, Energy Today provides a platform for the petroleum, gas and future fuels industries, offering in-depth coverage of new projects, integrity and maintenance, technology, and the people working in the sector.

The title serves a business-to-business readership of energy industry professionals rather than a general consumer audience. Its reporting concentrates on the upstream and midstream oil and gas industries — exploration, production, pipelines, liquefied natural gas (LNG) and coal seam gas (CSG) — while also tracking the newer parts of the energy mix, including hydrogen, renewables and wind. A defining feature of the service is the PPO Projects database, a long-running subscription source of Australian oil and gas project information that Energy Today incorporates into its offering and which the publisher presents as a leading source of project updates.

Energy Today should not be confused with Energy Magazine, a separate Australian title published at energymagazine.com.au. Despite the similar names, the two are distinct publications with different editorial focuses: Energy Magazine concentrates on electricity and utilities, whereas Energy Today is centred on petroleum, gas and future fuels. This profile concerns Energy Today only.

History

Energy Today's roots lie in the energy publishing activities of Great Southern Press (GSP), a Melbourne-based specialist publisher that was headquartered in Fitzroy. Archived material on the Energy Today website dates from the GSP era: a report on the FutureGAS 2010 conference, for example, thanks attendees on behalf of Great Southern Press, and FutureGAS — a gas industry conference — had begun in 2009. Articles from the late 2010s carried on the site still referenced GSP's gas title, Gas Today, including a contact line for news submissions to the magazine's editorial team at a gs-press.com.au address. Gas Today was GSP's magazine for the broader natural gas industry, and the Energy Today website carries that archive forward.

Standing behind the title is an even older publishing asset. PPO — Pipeline, Plant & Offshore — was founded in 1969 by pipeline engineer Barry Wood, according to PPO's company profile, and grew into a daily subscription news service paired with a projects database covering the Australian oil, gas and pipeline industries. PPO later became part of the GSP stable and, in the account given on PPO's company page, is now included as a standalone section in every edition of a bi-monthly magazine published under the name Oil & Gas Today – Powered by PPO.

The decisive ownership change came at the end of 2019. PitchBook records that Great Southern Press's Plant, Pipeline & Offshore and Gas Today business divisions were acquired by Prime Creative Media on 3 December 2019. Under Prime Creative Media, the gas and petroleum coverage of the former GSP titles has been consolidated online under the Energy Today brand, with the PPO Projects database carried into the digital service. The footer of the current website states that all content published on the site is the property of Prime Creative Media.

One point of precision is worth recording. The precise launch date of the "Energy Today" name itself is not documented in the sources available for this profile, and Energy Today's heritage is best understood through the documented GSP titles — Gas Today and PPO — whose content, audience and project data the current service continues.

Programming and Content

Energy Today's website organises its coverage into clearly defined subject sections. The core editorial streams are Oil, Gas, Hydrogen, Renewables, LNG, CSG, Wind and Water, supported by sections for Technology, Projects, Government, Financial results and ASX-listed company news. This structure reflects the publication's dual character: it is at once a trade title for the hydrocarbons industry and a tracker of the energy transition technologies that increasingly sit alongside it.

Project coverage is a particular strength and a major part of the site's identity. Energy Today maintains oil and gas project coverage organised basin by basin across Australia, together with project listings organised by state and by country, reflecting the central place of the PPO Projects database in the service. For industry readers — operators, contractors, suppliers and investors — this project intelligence is the practical core of the offering: who is building what, where, and at what stage.

Beyond daily news, the site maintains an Energy Resources hub gathering whitepapers, events information, reports, regulatory changes, recruitment material, takeover news, financial reports and leadership changes. Recent coverage observed on the site in October 2026 illustrates the mix: industry association and company announcements, such as Squadron Energy's response to the New South Wales Gas Statement; events coverage, including early-bird ticket announcements for the PNG Expo 2027; and sponsored feature content, such as Ventia features on delivering major remediation projects in remote Australia. The service also carries a podcast and publishes display and classified advertising, including a TraderAds marketplace for buying and selling industry equipment that is shared across Prime Creative Media's trade titles.

Audience and Reach

Energy Today is aimed at professionals working in and around the Australian petroleum, gas and future fuels industries: executives and engineers at operating companies, pipeline and service contractors, equipment suppliers, project developers, financiers and policy makers. Its content mix — project data, regulatory and government news, ASX and financial results coverage — is calibrated for readers who follow the industry as part of their work rather than as general news consumers.

The publication does not publish independently audited audience figures in the material reviewed for this profile, and no circulation or traffic numbers are asserted here. What can be said on the evidence is that the service is national in scope: its project coverage spans Australia's oil and gas basins and every state and territory's project landscape, and its news coverage ranges across state and federal government policy. Directory listings place the title in Docklands, Victoria, consistent with its Melbourne publishing base. Readers are reached principally through the website, a newsletter, and the subscription-based PPO project information that forms part of the offer.

Digital Presence

Energy Today's primary presence is its website, energytodaymag.com.au, which was publishing new material on a regular basis at the time of research: the site carried a current-date masthead in October 2026 and its most recent articles were dated 14 October 2026, with further items through September and October 2026. The site offers a newsletter sign-up, a podcast, and the advertising marketplace features common to Prime Creative Media's trade publishing network.

The digital service preserves a deep archive. Material from the Great Southern Press era, including conference reporting from 2010 and Gas Today-era articles, remains accessible on the domain, so the website functions both as a current news service and as the continuing home of the earlier titles' content. The PPO Projects database, incorporated into Energy Today, extends the digital offer from news into subscription project intelligence.

Ownership and Organisation

Energy Today is published by Prime Creative Media, a Melbourne-based business-to-business publishing company based in Docklands. Prime Creative Media acquired the title's predecessor businesses — Great Southern Press's Plant, Pipeline & Offshore and Gas Today divisions — on 3 December 2019, according to PitchBook. The current website's footer confirms Prime Creative Media's ownership of the site's content.

Within Prime Creative Media's portfolio, Energy Today sits among a group of industrial and resources trade titles; the advertising network displayed on the Energy Today site cross-promotes sister publications including The Australian Pipeliner and Trenchless Australasia, titles with the same Great Southern Press heritage, as well as titles serving other industries. No current individual editor for Energy Today could be verified from publicly available sources at the time of research, and none is named here; editorial enquiries are handled through the publisher.

Contact and Availability

Energy Today is available online at energytodaymag.com.au, where the current news service, the archive, the podcast and the PPO Projects database can be accessed, and where readers can subscribe to the publication's newsletter. The publisher, Prime Creative Media, is based in Docklands, Melbourne, Victoria. Businesses wishing to advertise or list equipment can do so through the advertising and TraderAds marketplace channels promoted on the site. Energy Today is a digital-first service; readers should consult the website for the current subscription and advertising arrangements.