About eurotransport

eurotransport

eurotransport.de is the online portal for the commercial-vehicle and transport industry published by EuroTransportMedia Verlags- und Veranstaltungs-GmbH (ETM Verlag) in Stuttgart – the digital newsroom where Germany's haulage and logistics professionals follow their markets, their technology and their politics. As the digital flagship of one of Germany's leading information providers for the transport, traffic and logistics sector, the portal delivers news and reports on technology, business, logistics, transport, politics, legislation and events to decision-makers across the industry. It stands at the center of a publishing house that also produces the specialist journals trans aktuell, lastauto omnibus, FERNFAHRER and FIRMENAUTO, as well as the firmenauto.de portal, events and conferences.

Overview

eurotransport.de is operated by the ETM Verlag – EuroTransportMedia Verlags- und Veranstaltungs-GmbH, based at Handwerkstrasse 15 in Stuttgart. The publishing house describes itself as one of the leading publishers in the transport and commercial-vehicle industry, running eurotransport.de alongside the firmenauto.de online portal, 14 specialist journals, special publications and customer magazines. The portal's factsheet for the first quarter of 2026 reports around 440,000 page impressions, 135,500 visits and 60,000 unique users, plus a newsletter with more than 6,300 recipients – a solid digital reach in a clearly defined B2B audience.

The target group comprises management and specialist staff in haulage companies, transport businesses, own-account transport operations and vehicle manufacturing, as well as truck drivers and professional drivers – the full spectrum of people who keep goods moving on German and European roads. The editorial team reports directly from the scene – from trade fairs, test drives, company visits and logistics hubs – serving readers who are decision-makers in industry, trade and services. The portal's sections cover logistics, vehicles, drivers, blogs, events and services, organizing the industry's information needs into navigable topic worlds that mirror the structure of the transport business itself.

While eurotransport.de is a digital-native portal rather than a print magazine, it functions within the ETM publishing program as the cross-title news platform: the journals trans aktuell (the haulage industry's business weekly), lastauto omnibus (the commercial-vehicle test and technology magazine), FERNFAHRER (the drivers' magazine) and FIRMENAUTO (the company-car title) all feed into and draw from the portal's news flow. This cross-media integration means a test drive published in lastauto omnibus, a market analysis from trans aktuell or a driver story from FERNFAHRER can reach the portal's wider digital audience within hours.

History

The ETM Verlag emerged from the commercial-vehicle publishing activities of Motor Presse Stuttgart, the Stuttgart-based special-interest publishing house. As a joint venture of DEKRA, Motor Presse Stuttgart and the VF-Verlagsgesellschaft in Mainz, EuroTransportMedia Verlags- und Veranstaltungs-GmbH combined automotive publishing expertise with the testing and certification authority of DEKRA – a combination that gave its journals unusual credibility in vehicle testing and technology coverage.

The eurotransport.de portal was developed as the digital extension of the ETM journal portfolio, consolidating the online presence of titles that each had their own histories: trans aktuell as the voice of the haulage business, lastauto omnibus as the truck testers' magazine, FERNFAHRER as the drivers' companion. Over the years the portal grew into the central news hub of the house, with its own editorial workflows, video content, blogs and event tie-ins.

The ETM Verlag has also built a significant events business – symposia, conferences and industry gatherings such as the trans aktuell symposium on topics like e-mobility in chemical logistics – which the portal covers and promotes. This integration of publishing, digital media and events reflects the modern B2B media model: the portal is not merely a website but the connective tissue of a media brand serving the commercial-vehicle ecosystem. The shareholder structure itself tells the story of the house's positioning: DEKRA brings testing and certification authority, Motor Presse Stuttgart brings automotive publishing expertise, and the VF-Verlagsgesellschaft brings transport-media tradition – together covering the truck from the test track to the balance sheet.

Content and Sections

The content of eurotransport.de follows the working day of the transport industry, from the morning's market news to the evening's policy decisions in Berlin and Brussels. News and reports cover vehicle technology – from new truck models and alternative drives to trailers, bodies and equipment – alongside business topics such as freight markets, company developments, mergers and personnel changes. Logistics coverage addresses supply-chain management, warehousing and digitalization, while the transport and politics sections follow legislation, tolling, driving-time regulation and infrastructure policy from Berlin and Brussels.

The driver-focused content – working conditions, rest-time rules, driver shortage, road safety campaigns – reflects the portal's roots in the FERNFAHRER tradition and the industry's most pressing human-resources challenge. Blogs give individual authors and industry voices space for opinion and analysis. The events section promotes the ETM Verlag's own conferences and symposia as well as industry trade fairs such as the IAA Transportation in Hannover.

Video content, photo galleries – from truck festivals like the International Trucker & Country Festival in Interlaken to test drives and factory tours – and the newsletter round out the offering. The portal's reporting is characterized by on-the-ground journalism: test drives, factory visits, ride-alongs and fair coverage that give the digital content the authenticity of the print journals' testing tradition. Road-safety topics, from the German Road Safety Council's campaigns against microsleep at the wheel to the practical realities of driving and rest times, connect the portal to the daily working lives of its driver readers.

Publisher and Organization

The publisher is the EuroTransportMedia Verlags- und Veranstaltungs-GmbH (ETM Verlag), Handwerkstrasse 15, 70565 Stuttgart – the Stuttgart publishing house whose journals, portals and events have accompanied the German transport industry through decades of change. The company is a joint venture of DEKRA, Motor Presse Stuttgart and the VF-Verlagsgesellschaft mbH in Mainz – a shareholder structure that combines testing expertise, automotive publishing know-how and transport-media tradition.

The ETM program includes the specialist journals trans aktuell, lastauto omnibus, FERNFAHRER and FIRMENAUTO, the online portals eurotransport.de and firmenauto.de, 14 specialist journals in total, special publications, customer magazines and a growing events business. The editorial team has been expanding – the house publicly advertised for editorial reinforcements, describing itself as a dynamically growing company. The combination of print journals, digital portals and events makes ETM one of the most complete B2B media providers for the German transport and commercial-vehicle industry, covering the sector from the driver's cab to the boardroom.

Digital Presence

The digital presence of the eurotransport brand is the portal itself: eurotransport.de functions as the continuously updated news platform for the commercial-vehicle industry, with daily news, background reports, videos, blogs and event information – the digital front door through which the industry's professionals start their working day. The newsletter, with more than 6,300 subscribers, delivers the industry's headlines to decision-makers' inboxes. Social media channels extend the portal's reach, and the FERNFAHRER Reporter app engages the driver community with photo competitions and interactive campaigns.

The portal is complemented by firmenauto.de, the ETM house's company-car portal, and by the digital editions and online archives of the print journals. The events business – symposia, conferences, award ceremonies – is promoted and documented digitally, creating a year-round cycle of content. Through its combination of a high-traffic news portal, targeted newsletters, engaged social communities and live events, eurotransport.de serves as the digital meeting place of the German transport and haulage industry – the site where the sector checks what is happening in its markets, its technology and its politics every morning, and where the industry's conversations increasingly take place.