About Fleischerei

Fleischerei

Fleischerei (Die Fleischerei — Die Fachzeitschrift für Fleischverarbeiter) is the German specialist journal for meat processors, published by Holzmann Medien with the portal fleischerei.de as its digital extension. Four times a year, the print edition covers the information needs of artisanal and industrial meat processors — the butchers' craft businesses and the industrial companies that slaughter, cut, process, and sell meat and sausage. The brand extends into the weekly newsletter, the daily-updated website, the YouTube channel, the weekly slaughter-livestock prices for subscribers, and the special issues — including the SÜFFA special as media partner of the trade fair. It is the trade press for one of the food industry's most traditional and most regulated crafts.

Overview

Die Fleischerei appears four times a year — the quarterly rhythm for the meat-processing industry's information needs — with a distributed circulation of 5,883 copies (IVW Q2 2026). The audience is the artisanal and industrial meat processors: the butchers' craft businesses and the industrial meat-processing companies, the people who slaughter, cut, process, and sell meat and sausage — from the master butcher's shop to the industrial sausage factory, the whole spectrum of the meat-processing trade. The brand's promise is the complete information for the daily work: the print edition, the newsletter, the website, and the services — the media infrastructure that covers the processor's year, from the quarterly print depth to the daily portal news to the weekly prices.

The Markenkanz (brand portfolio) spans the print edition (quarterly, covering the current information needs of artisanal and industrial meat processors), the newsletter (weekly, with ten topic newsletters a year deepening the focused themes), the website fleischerei.de (daily updated, informing the industry about everything readers need for their daily work, with the IVW-audited quality reach for banner and native formats), the YouTube account (everything important from and for the meat industry, in video), the slaughter-livestock-price service (subscribers receive the weekly prices free by email — the commodity data for the purchasing), and the special issues — the "Catering & Partyservice" special, the English-language specials for international fairs, and the SÜFFA special as media partner of the fair.

History

Die Fleischerei is published by Holzmann Medien — the specialist publisher whose media data documented the title's evolution: in 2020 the magazine appeared ten times a year with a distributed circulation of 6,410 (IVW 2/2020); the current rhythm is quarterly with 5,883 distributed copies (IVW Q2 2026) — the consolidation of the print frequency as the digital channels (the daily website, the weekly newsletter) took over the news flow, the print edition refocused on the quarterly depth, the brand's adaptation to the media habits of the trade. The brand's history tracks the meat industry's transformation: the artisanal butcher's craft and the industrial processors served by one title, the craft and the industry sharing the same information needs — the production, the technology, the market, and the prices.

The SÜFFA partnership — the special issue as media partner of the Stuttgart trade fair for the butcher's trade, the proven and popular special — anchors the brand in the industry's fair calendar, the fair companion that the visitors carry through the halls. The English-language specials for international fairs extend the reach beyond the German-speaking market, carrying the brand to the international meat industry and the German suppliers' export markets. The weekly slaughter-livestock prices — the commodity data the processors need for their purchasing — are the brand's service institution: the market transparency delivered free to subscribers by email, every week, the numbers that set the week's buying.

Coverage and Content

The print edition covers the artisanal and industrial meat processors' information needs: the production, the technology, the business management, and the market — the topics that decide the processor's daily work, from the slaughterhouse to the sausage kitchen to the shop counter, the whole value chain of the meat-processing trade. The website fleischerei.de delivers the daily flow: everything the readers need for their daily work, updated daily, with the IVW-audited quality reach for the digital advertising — the industry's daily newspaper online, the portal that keeps the processors current between the quarterly issues. The weekly newsletter ("Die Fleischerei aktuell") reaches the subscribers every Wednesday; the ten topic newsletters a year deepen the focused themes — the rhythm of the industry's week and the depth of its special topics.

The special issues extend the coverage: the "Catering & Partyservice" special for the growing catering and party-service business that butchers have built as a second pillar — the buffets, the events, and the services that turned the butcher into a caterer — the English-language specials for the international fairs that carry the brand abroad, and the SÜFFA special — the proven and popular special issue for the trade fair, published as the fair's media partner, the fair companion the visitors carry. The YouTube channel brings the industry's topics to video — everything important from and for the meat industry; the slaughter-livestock-price service delivers the weekly commodity data by email — the market transparency the processors need for their purchasing, the prices that decide the week's margins.

Organization and Ownership

Die Fleischerei is published by Holzmann Medien — the specialist publisher whose brand portfolio includes the title, with the media-sales infrastructure covering print, digital, events, and awards — the full B2B media offering for the meat industry. The brand's economics combine the subscriptions (with the slaughter-livestock-price service as the subscriber benefit — the weekly commodity data that alone justifies the subscription, the numbers the processors cannot do without), the advertising from the meat industry's suppliers — the machinery manufacturers, the ingredient and spice companies, the packaging, and the shopfitting — and the special-issue and event business (the SÜFFA special, the fair partnership), the full B2B media economics of the specialist press.

The magazine serves the artisanal and industrial meat processors — the butchers and the industrial companies, the craft and the industry — with the information they need for their daily work: the one title that covers the whole meat-processing value chain, from the livestock price to the finished sausage, from the craft to the industry — the complete information for the meat processor's daily work. Circulation: 5,883 distributed copies (IVW Q2 2026). Editorial leadership and financial details are not publicly confirmed.

Digital Presence

The portal fleischerei.de is the brand's digital home — the daily-updated online portal of the industry, informing about everything the readers need for their daily work, with the IVW-audited quality reach for banner and native formats — the industry's daily newspaper, online and audited. The weekly newsletter and the ten topic newsletters deliver the news to the inbox — the Wednesday rhythm and the focused depths; the YouTube channel carries the video content — everything important from and for the meat industry, in moving images; the slaughter-livestock-price service emails the weekly commodity data to subscribers — the prices that decide the week's purchasing.

For the meat-processing industry — the artisanal butchers and the industrial processors who turn livestock into the food on the tables, the craft that feeds the country and the industry that supplies it — Die Fleischerei's combination of quarterly print depth, daily portal news, weekly newsletter, video, and the price service provides the information infrastructure of the trade: the specialist journal for meat processors, from the slaughter-livestock price to the SÜFFA special, from the craft shop to the industrial plant — the trade press of the butcher's craft and its industry.