About Fliesen und Platten

Fliesen und Platten

Fliesen und Platten (F+P Fliesen und Platten) is the German-language specialist journal for the tile trade, published ten times a year by the RM Rudolf Müller Medien of Cologne. Since 1951, the magazine has been the official organ of the Fachverband Fliesen und Naturstein in the Zentralverband Deutsches Baugewerbe — the association journal of the German tile trade — and the market-leading medium for the tile sector in the German-speaking world, serving the installers, planners, architects, retailers, and industry partners with technical depth and a strong network from craft, trade, and industry. It is the tile craft's professional press: the journal that has documented the trade's techniques, designs, and economics for three-quarters of a century — and the medium that carries the craft into its digital future.

Overview

F+P Fliesen und Platten appears ten times a year with a print run of 9,500 copies — the leading trade journal for the tile industry in the German-speaking countries, accompanying the sector for over 75 years with technical depth, design standards, and the network of craftsmen, retailers, and industry. The readership is the practitioners — the "Umsetzer" (implementers): tile, slab, and mosaic installation companies, planners, architects, specialist retailers, industry partners, and commercial agencies — everyone who shapes the tile industry and makes practical decisions daily, from the installation company's boss to the architect specifying the covering to the retailer advising the customer. The advertising contacts are Mechthild Kaiser and Elke Sindermann at Rudolf Müller — the media sales for the tile trade's B2B market.

The brand is cross-media: print (9,500 copies), online at fliesenundplatten.de (Ø 4,550 sessions / 6,393 page views per month, September 2024–August 2025, Google Analytics), the newsletter (Ø 2,702 recipients, 41% open rate, Optimizely), social media, and events — the full media mix that brings the brand message directly into the tile professionals' minds, at the construction site, in the office, and at the fair. The CERSAIE 2025 campaign — the special section on Italy's top manufacturers in the September 2025 issue, with a print run of 9,833 copies for the fair edition, the pre-fair edition presenting the year's large trends and innovations specifically for planners, consultants, and interior designers — exemplifies the brand's fair business: the magazine as the German tile trade's window on Bologna, the world center of ceramics and interior design — and the German industry's bridge to the Italian manufacturers.

History

Fliesen und Platten has existed since 1951 — the postwar beginning of the German tile-trade press, documenting the reconstruction's tile work and the craft's professionalization, the journal that grew with the Wirtschaftswunder's building boom. Over the decades, the magazine established itself as the opinion-leading specialist journal for the tile trade in the German-speaking world, accompanying the industry with technical, design, and economic topics — the three dimensions of the tile trade: the craft's technique, the covering's design, and the company's economics. As the official organ of the Fachverband Fliesen und Naturstein, the magazine is the association's voice to the trade — the institutional continuity of the German tile craft's journalism, the journal the trade's masters have read for generations.

The FLIESEN & PLATTEN-FORUM — the industry meeting for bosses and employees of tile specialist companies and trade, experts, and manufacturers, the dialogue and networking for tile professionals — has run for years (the 7th forum in February 2016 at Cologne's Maternushaus, with the motto "Mehr Erfolg – mit Sicherheit! Technik – Recht – Verkauf"), with lectures, controversial discussion rounds, a specialist exhibition with 30+ exhibitors, and the evening award ceremonies: the "Produkte des Jahres" chosen by readers in advance and the "CARO-Händler des Jahres" (the sister magazine CARO's retailer of the year) — the industry's celebration of its best products and retailers. The CERSAIE specials carry the brand to the Bologna fair — the world center of ceramics, where the tile industry's year is decided.

Coverage and Content

The editorial focus is the installation and building-technology specialist reports, the project and object reportage, the product information, and the contributions on norms, guidelines, and legal requirements — the technical core the installers need: how to lay the covering correctly, which norm applies, what the law requires. The business coverage adds company management, calculation, marketing, time management, personnel questions, software tests, quality assurance, market analyses, and fair reports — the management knowledge for the installation company's boss, who must be both craftsman and entrepreneur, the tile-layer as a business manager. The magazine presents the new technical developments in coverings of ceramic, natural stone, and cast stone (Betonwerkstein) and provides the information for execution and planning — the planner's and architect's specification knowledge alongside the installer's craft knowledge.

The forum's program — installation technology, company management, customer care, materials science, continuing education, and building law, with the panel discussion on asbestos dangers for tilers ("Asbest – Gefahr für Ihre Gesundheit: Was kann der Fliesenleger tun?") — exemplifies the coverage's practicality: the health, legal, and business topics alongside the craft, the issues that decide the installer's working life. The CERSAIE reporting covers the large trends and innovations for the year, specifically for planners, consultants, and interior designers — the design dimension of the tile trade, the aesthetics that sell the covering.

Organization and Ownership

F+P Fliesen und Platten is published by the RM Rudolf Müller Medien GmbH & Co. KG, Cologne — the Rudolf Müller media group, one of Germany's leading construction specialist publishers (also publishing FeuerTrutz, the fire-protection title, and the construction media portfolio). As the official organ of the Fachverband Fliesen und Naturstein im Zentralverband Deutsches Baugewerbe (ZDB), the magazine is the association journal of the German tile trade — the institutional link between the craft's association and its members, the magazine the association's companies receive.

The brand's economics combine the subscriptions (print 9,500 copies) with the advertising from the tile industry's manufacturers, retailers, and service providers — the cross-media packages (print, online, newsletter, social, events) that bring the brand message directly into the tile professionals' minds, with the display ads, social ads, newsletter placements, and events. The forum's participation fees (249 euros; 169 for subscribers, CARO readers, previous visitors, and association members) fund the event business — the industry meeting as a revenue pillar. Circulation: 9,500 print copies; online Ø 4,550 sessions/month; newsletter 2,702 recipients with 41% open rate.

Digital Presence

The portal fliesenundplatten.de is the brand's digital home — the online platform with Ø 4,550 sessions and 6,393 page views per month, the products section with the product advertorials, and the forum registration — the digital tile trade. The newsletter reaches 2,702 recipients with a 41% open rate — the industry's inbox, the direct line to the tile professionals. The social-media channels extend the brand; the CERSAIE newsletter (3,100 recipients for the 2025 fair edition) serves the fair business — the fair's audience in the inbox.

For the tile trade — the installers, planners, architects, and retailers who lay the ceramic, natural stone, and cast stone of Germany's buildings, the craft that finishes the architecture — F+P Fliesen und Platten's combination of ten print issues a year, the portal, the newsletter, and the forum provides the information and institutional infrastructure of the craft: the market-leading medium for the tile sector, the official organ of the trade's association, serving the industry since 1951 — the tile craft's professional press for three-quarters of a century, and the journal the next generation of tilers will read — and the craft's voice for the decades to come.