About Fortuna

Fortuna

Overview

Fortuna is a Spanish-language business and economics magazine published in Buenos Aires, Argentina, by Editorial Perfil. It covers business, the economy, management and companies, following the firms, executives, markets and policies that shape Argentine economic life. Its website operates at fortuna.perfil.com, inside the wider Perfil digital network, where it publishes daily company news, market information, employment and technology coverage, interviews and opinion alongside the magazine's cover stories.

The title is best known nationally for the Premios Fortuna, the Fortuna Awards, its annual ceremony honouring the largest and best companies in Argentina. Held at the Buenos Aires Stock Exchange and attended by leading business figures, officials, politicians and cultural personalities, the awards have become a fixture of the Argentine corporate calendar and the most public expression of the magazine's role: measuring, ranking and celebrating company performance in an economy where that performance is rarely straightforward.

Publisher: Editorial Perfil

Fortuna's publisher, Editorial Perfil S.A., is one of Argentina's major magazine and media companies. Editorial Perfil was created on 1 June 1976 through the merger of the Fontevecchia family's publishing businesses, founded by Alberto Fontevecchia and his son Jorge Fontevecchia. Its headquarters are at California 2715 in the Autonomous City of Buenos Aires, in the south of the city, where in October 2015 the company inaugurated a new headquarters with a large multimedia newsroom. Fortuna is produced from that Buenos Aires base.

Within the Perfil portfolio, Fortuna is the group's business title. Reference listings of Editorial Perfil's notable publications place it alongside the newspaper Perfil and the magazines Noticias, Caras, Semanario, Parabrisas, Weekend, Marie Claire and the entertainment site Exitoína. Portfolio summaries have consistently classified Fortuna under economy, describing its territory as economy, business and management. That position matters for the magazine's identity: it is the specialist economic voice inside a general-interest publishing house best known to the wider public for political journalism and celebrity coverage.

Jorge Fontevecchia's role connects publisher and title directly. Reporting on the 2018 Fortuna Awards identified him as founder of Fortuna magazine, co-founder of Editorial Perfil and president of the Perfil network, and in later ceremonies he appears, as co-founder of Editorial Perfil and chief executive of Perfil Network, personally presenting the Fortuna de Oro, the Gold award for the best company of the year. The magazine is therefore not an acquired or licensed brand within Perfil, but a title presented by the group as founded from within it.

History, as traced through the awards

No founding date for Fortuna itself is stated in the seed material for this profile, and no reliable date was verified during research for it, so none is given here. Inventing one would be easy and wrong: business magazines are often confused with namesakes in other countries, and Fortuna titles exist elsewhere in the Spanish-speaking world, including a separate Mexican magazine of the same name with a different publisher and history. What can be documented firmly for the Argentine Fortuna is its public record through its awards and its editorial leadership, and that record is long.

By 2018, reporting on the awards described the ceremony as one the economic magazine of Editorial Perfil had organised for fourteen years to recognise the best and largest companies in Argentina. The numbered editions tell the same story of continuity: the thirteenth edition was held in 2017, the seventeenth in 2022, the eighteenth in 2023, the twentieth in 2025 and the twenty-first on 6 October 2026. Arcor, writing about the sixteenth edition in 2021, placed the origin of the prize just after Argentina's severe crisis at the beginning of the century, when, in its account, Editorial Perfil had the vision to create an award recognising companies whose public balance sheets put them at the head of the main sectors of the economy. Read together, those accounts put the awards' beginnings in the years following the 2001 to 2002 crisis, as Argentine business rebuilt.

That context explains the magazine's tone. Fortuna grew up, as a public brand, in a post-crisis economy marked by recoveries, inflation, currency controls, changing governments and repeated renegotiations of the rules for business. A magazine devoted to companies and management in Argentina cannot treat a balance sheet as a purely technical document, and the awards' speeches reflect that: at the 2023 ceremony, the magazine's executive editor spoke of great uncertainty and of the event as one that renews optimism by showing how many companies continue to work in Argentina.

Content and editorial focus

Fortuna's stated territory is business, economy, management and companies, and its digital output shows what that means in practice. The fortuna.perfil.com homepage mixes company news, such as firms entering the capital markets, investing in new facilities or launching products, with sector coverage labelled for companies, investments, employment, technology, tourism, banking, real estate, gastronomy and brands. Market service information sits on the page itself, with buy and sell quotations for the official and blue dollar, savings and tourist dollar rates, and official and blue euro rates, the everyday reference points of Argentine business life.

The cover story remains a recognisable magazine form online, labelled nota de tapa. A recent example profiled a founder of the fintech infrastructure company Pomelo, discussing capital raised, a new global card and how the current macroeconomic climate favours the knowledge economy. Signed columns appear under the label Columna, bringing outside voices into arguments about artificial intelligence, leadership and data. Employment coverage tracks executive appointments at multinational and regional companies as well as job searches and hiring, reflecting the management side of the title's brief: not only what companies do, but who runs them and how work itself is changing.

Technology and artificial intelligence recur in current coverage, from startups bringing AI tools to Argentine wholesalers and distributors, to banks adopting stablecoin services, to lists of tasks companies already delegate to AI. That emphasis keeps an older business-magazine brief current: Fortuna's subject is the Argentine company in the economy it actually operates in, whether the story is a bond issue, a real estate sanction, an airline ranking or a restaurant with seventy years of history.

The Premios Fortuna

The Premios Fortuna, in full the awards to the Largest and Best Companies, are the magazine's flagship institution. The ceremony is traditionally held at the Buenos Aires Stock Exchange, the Bolsa de Comercio de Buenos Aires, at Sarmiento 299 in the city centre, a venue whose symbolism, the home of the capital market, matches the prize. Reporting across editions describes the same gathering: prominent businesspeople, officials, politicians from across the political arc, and cultural personalities, with ministers, candidates, economists and bank heads among the named guests.

The structure of the honours is consistent. Sector awards recognise the best company in each field, with categories that have included food, beverages, agro-production and agro-services, chemicals, oil, energy and gas, steel, construction and inputs, automotive, telecommunications, banking, insurance, health, logistics and transport or infrastructure, electronics, paper, textiles and clothing, electricity and real estate. On top of the sector awards sit the two headline statuettes: the Fortuna de Plata, the Silver Fortuna, for the largest company, and the Fortuna de Oro, the Gold Fortuna, for the best company of the year. A 2021 account adds that the best company in each sector receives the bronze distinction, with the best of them taking the gold, and that the silver is decided by comparing the billing growth of the hundred largest companies with the previous year.

Special honours complete the night. Editions have included Entrepreneur of the Year, Business Career or Trajectory, Outstanding Entrepreneur Abroad, and Major Exporter, and the 2026 edition added or highlighted special distinctions for social integration, excellence in risk management, technological innovation, corporate diversification, institutional management and an in memoriam award. The twentieth edition in 2025 was reported as delivering eighteen distinctions in total.

How the awards are judged

A recurring claim of the organisers is that the awards are decided by numbers rather than influence. At the sixteenth edition, executive editor Ceferino Reato was reported explaining that reliability was guaranteed because the consultancy Gabriel Rubinstein y Asociados had analysed the balance sheets presented by companies, in that year to 30 June, and that no one exerted influence: the numbers speak. The 2018 edition similarly reported evaluation by the consultancy Rubinstein y Asociados, taking into account several key factors for business performance.

In later editions the evaluating firm changed. For the eighteenth edition in 2023, the awards arose from evaluation carried out by Aurum Valores, through a team led by its head of research, Pablo Repetto, and the same Aurum Valores evaluation, led by Repetto, was reported for the 2025 and 2026 editions. That continuity of outside evaluation, first by an economic consultancy and then by a financial firm's research team, is central to how the magazine presents the prize: as an assessment of published results and sector performance, organised by a magazine but not simply chosen by its editors.

Winners and notable moments

The roll of headline winners gives a compressed history of Argentine business in the magazine's period. In 2018 the Gold Fortuna for best company went to Aeropuertos Argentina 2000, received by its president Martín Eurnekian and its chief executive Matías Patanian, while the Silver for the country's largest company went to Pampa Energía, received by Marcelo Mindlin. Luis Pagani of Arcor received the Business Trajectory award that year, and Eduardo Eurnekian was honoured as Outstanding Entrepreneur Abroad.

In 2021, the sixteenth edition produced a first: Newsan took both the silver and gold statuettes, for largest and best company, the first time in sixteen editions that both distinctions fell to the same firm. Oscar Andreani received the Business Trajectory award and Marcelo Figueiras of Laboratorios Richmond was named Entrepreneur of the Year. In 2022 the Gold went to Raghsa and the Silver to Syngenta, with Sebastián Bagó named Entrepreneur of the Year. In the twenty-first edition, on 6 October 2026, the Gold for Best Company of the Year went to Transportadora de Gas del Sur, received by its chief executive Oscar Sardi from Jorge Fontevecchia, Alberto Grimoldi received the Business Trajectory award, and Alfredo Coto, owner of the Coto supermarket chain, was named Entrepreneur of the Year.

Editors and contributors

The magazine's most documented editorial leader is Ceferino Reato, its executive editor. Biographical listings for Reato, a journalist and political science graduate born in Crespo, Entre Ríos, in 1961, describe a career as a national politics reporter at Clarín, editor-in-chief at Perfil, correspondent for the ANSA news agency in São Paulo and press counsellor at the Argentine embassy to the Vatican, and identify him as currently executive editor of Fortuna. He is also a bestselling investigative author, recognised by the Konex Foundation in 2017 as one of the five best investigative journalists of the previous decade, and he speaks for the magazine at the awards, delivering the opening address at the 2023 ceremony.

Reato's tribute at the 2021 ceremony to Mario Rodríguez Muñoz preserves another name in the magazine's history. Reato described Rodríguez Muñoz, who had died the previous September and had been the magazine's editor-in-chief and head of its website, as in some ways the soul of the magazine, an experienced journalist of very good humour who made working life easy. Current digital coverage is signed by a wider newsroom, with named reporters on company and cover stories and outside columnists contributing signed opinion, in the pattern of the Perfil network's shared editorial operation.

Digital presence

Fortuna's digital home is fortuna.perfil.com, a dedicated section of the Perfil network rather than a standalone site, which places the magazine's reporting alongside the group's newspaper and magazine brands and gives it the network's distribution. The site functions as a daily business news service: company announcements, market data, sector disputes, executive moves, technology launches and tourism and lifestyle-adjacent business stories are published continuously, while the magazine identity survives in the cover story format and in the awards coverage that dominates the title's public calendar each year.

The older address fortunaweb.com.ar appears in credits for earlier awards coverage, marking an earlier phase of the title's web presence before its consolidation under the Perfil domain. No verified circulation or audience figure for Fortuna was found in research for this profile, and none is claimed here; the magazine's measurable public footprint is its awards, its presence in the Perfil portfolio and its daily digital publishing.

Buenos Aires context and current status

Fortuna is a product of Buenos Aires in both address and outlook. Its publisher sits on California street in the south of the capital, its awards fill the Stock Exchange in the centre, and its pages follow a corporate Argentina whose headquarters, markets, regulators and exchanges are concentrated in the same city. For readers outside the capital, it offers a window onto that concentrated business world; for readers inside it, it is a trade and general business magazine for their own milieu.

The title remains active at the time of writing, publishing daily at fortuna.perfil.com and staging the twenty-first edition of its awards in October 2026. Its standing rests less on any single scoop than on persistence: a specialist business magazine, inside a generalist publishing house, that built an annual institution Argentine companies attend, compete for and cite when they win, and that continues to chronicle company life through the country's successive economic turns.