About Gemüse

Gemüse

Gemüse is the leading German trade magazine for professional vegetable growing, published by the Eugen Ulmer Verlag in Stuttgart. Positioned as "Das Magazin für professionellen Gemüsebau" (the magazine for professional vegetable production) – and marketed to advertisers as "Die Nr. 1" of the industry, with the appeal "Die Nr. 1 buchen. Die Branche erreichen" (book the No. 1, reach the industry) – the magazine serves the commercial vegetable growers, their advisers and the upstream industry: the producers who grow Germany's field and greenhouse vegetables, from the asparagus ridges of Lower Saxony to the greenhouse clusters of the Lower Rhine. With a distributed circulation of 3,589 copies (IVW II/2023), Gemüse is the specialist journal of the German vegetable-growing sector – published by the 1868-founded Ulmer Verlag, Stuttgart's venerable specialist publisher for horticulture and agriculture, whose program spans some 1,600 book titles and more than 20 trade journals.

Overview

Gemüse appears as a trade magazine published by the Eugen Ulmer KG in Stuttgart – the specialist publishing house (Kommanditgesellschaft) whose focus lies on nature: garden and plants, horticulture and landscape construction, agriculture, livestock and pets, veterinary medicine, ecology and nature conservation, and forestry. The magazine's self-description in the publisher's media materials defines it as "Das Magazin für professionellen Gemüsebau" – the magazine for professional vegetable growing – with the advertiser claim "Die Nr. 1 buchen. Die Branche erreichen": the distributed circulation of 3,589 copies (IVW II/2023) documents the independently verified reach into the vegetable-growing profession, the hard currency of the B2B advertising market.

The target readership is the commercial vegetable sector in its full breadth: the Erwerbsgemüseproduzenten (commercial vegetable producers) – the field-vegetable growers with their hundreds of hectares and the greenhouse operations with their high-tech glasshouses; the consultants and advisers – the official advisory services and the private consultants who guide the growers' production decisions; the research institutes and technical schools – the universities, the state institutes, the vocational colleges that train the next generation; the upstream industry – the seed companies, the plant-protection and fertilizer suppliers, the irrigation and greenhouse-technology manufacturers whose products the magazine's readers buy; and the vegetable trade businesses – the marketers, the producer organizations, the wholesalers that buy the growers' harvests.

The magazine covers the full production cycle: from the soil preparation and sowing through the variety selection, the crop protection and fertilization, the irrigation, to the harvest, sorting, packaging, storage and marketing – the practical knowledge that determines the grower's yield, quality and margin. The editorial promise is the professional grower's working tool: the cultivation guidance, the technology comparisons, the market intelligence – the information that converts to money in the fiercely contested vegetable market, where the retail concentration gives the buyers the power and the producers need every efficiency advantage.

The Ulmer publishing house – founded in 1868 when Eugen Ulmer acquired a small fruit-growing specialist program from the Dorn'sche Buchhandlung in Ravensburg, moved to Stuttgart in 1874 and developed into the specialist publisher for agriculture and horticulture, rebuilt after the WWII destruction by Richard Ulmer, expanded by the founder's great-grandson Roland Ulmer and led since 2007 (on Roland Ulmer's 70th birthday) by his youngest son Matthias Ulmer – provides the magazine's institutional weight: the 150-employee specialist publisher that absorbed the DDR's Neumann Verlag after 1990 and the specialist book divisions of Parey, BLV and Random House, a member of the Verband Deutscher Zeitschriftenverleger (VDZ) and its regional association.

History

Gemüse's history is bound to the Ulmer Verlag's horticultural program – the Stuttgart publishing house that has served German horticulture since 1868, from the 19th-century fruit-growing literature through the 20th-century's agricultural modernization to the 21st-century's digital transformation. The magazine established itself as the professional journal of the German vegetable growers – the trade medium that accompanied the sector's transformation across the decades.

The transformation's chapters are the magazine's editorial history: the greenhouse expansion that made Germany a year-round vegetable producer; the integrated production systems that balanced yield with environmental protection; the organic conversion wave that created the Bio-gemüsebau segment; the irrigation modernization – from the rain gun to the drip line to the sensor-controlled precision irrigation; the labor mechanization – from the hand harvest to the harvest aids to the robotics; the retail concentration that reshaped the marketing channels; and the direct-marketing and farm-shop renaissance that gave the producers new independence.

The magazine's digital extension – gemuese-online.de – carries the brand into the online formats: the website with its teaser-placed advertorials (the teaser on the start page, directly linked to the main article of some 2,500 characters with 2–3 images and video links), the Gemüse newsletter with its text-ad push elements (250–300 characters plus image, linked to the main article) – the digital advertising formats that the 2026 media materials document, with booking deadlines five working days before the dispatch date.

The Ulmer Verlag's journal portfolio – more than 20 specialist journals alongside the 1,600-title book program – positions Gemüse within Germany's leading horticultural publishing program: the sister journals for fruit growing (the "Obstbau" tradition), garden construction, landscape architecture, the green retail trade (DEGA Gartenbau, DEGA Grüner Markt, DEGA GaLaBau, florieren!, Flächenmanager) – the publishing house that covers the entire green sector from the nursery to the garden center.

Content and Sections

The editorial program of Gemüse follows the vegetable grower's production calendar, from the winter planning to the autumn harvest. Crop production technology covers the cultivation: the soil preparation, the sowing and planting, the variety selection – from the leaf vegetables (lettuce, spinach, lamb's lettuce), the fruit vegetables (tomatoes, cucumbers, peppers), the cabbage vegetables (white cabbage, cauliflower, broccoli, Brussels sprouts), the root vegetables (carrots, celery, beetroot) to the onion vegetables (onions, leeks) and the specialty crops – the practical guidance for the open field and the protected cultivation, for the integrated and the organic systems.

Plant protection and fertilization address the crop care: the integrated pest management, the biological alternatives, the beneficial insects, the nutrient supply and the soil health – the topics that determine the harvest's health, the residue compliance and the certification status, from the conventional program to the organic regulation.

Irrigation and technology cover the infrastructure: the irrigation systems – from the mobile rain gun to the drip irrigation to the sensor-controlled precision systems; the greenhouse technology – the climate control, the lighting, the energy screens; the machinery – from the harrow's power ("Mit der Kraft des Striegels," the mechanical weed control that the cover story celebrated) to the harvest aids – the equipment investments that determine the farm's competitiveness.

Farm management and marketing address the business: the labor – the seasonal workers, the minimum wage, the working conditions ("Personal" as a focus topic); the consulting and advisory; the generational change ("Generationenwechsel") – the succession question that preoccupies the family farms; the direct marketing, the farm shops, the producer organizations and the retail relationships – the economics of the vegetable farm in the concentrated food-retail market.

The trade-fair and event coverage – from the Fruit Logistica in Berlin (the world's leading fresh-produce trade fair) to the expoSE European asparagus and strawberry exchange in Karlsruhe, from the Tier & Technik in St. Gallen to the regional field days – documents the industry's meeting places and translates the exhibition halls into the growers' investment decisions.

Publisher and Organization

Gemüse is published by the Eugen Ulmer KG in Stuttgart – the 1868-founded specialist publisher for horticulture and agriculture, led by Matthias Ulmer (managing director and general partner), with 150 employees. The publishing house is a member of the Verband Deutscher Zeitschriftenverleger (VDZ). The advertising contact is Franziska Hiller (anzeigen@ulmer.de, telephone +49 (0) 711/4507-147, fax -221). The magazine's distributed circulation is 3,589 copies (IVW II/2023). Detailed editorial-staff information is not publicly confirmed.

Digital Presence

The digital home of Gemüse is gemuese-online.de – the portal that extends the trade magazine into the digital channels. The 2026 media materials document the digital advertising formats: the online advertorials – the teaser (250–300 characters plus image, including headline) placed on the website's start page and directly linked to the main article (some 2,500 characters, 2–3 images, video link, links to landing pages and social media accounts), with the additional text ad (250–300 characters plus image) as push element in the Gemüse newsletter – the integrated digital campaigns with monitoring, optimization and end-of-campaign reporting. The Gemüse newsletter carries the industry's news and the advertisers' content into the subscribers' inboxes. The Ulmer Verlag's digital offerings – the online shops, the e-papers, the digital archives – form the ecosystem around the magazine.

With its Ulmer Verlag base, its "professionellen Gemüsebau" positioning, its IVW-verified 3,589-copy circulation and its 1868-founded publishing house, Gemüse remains the trade magazine of Germany's vegetable growers – from the soil preparation to the harvest, from the variety trial to the marketing contract, from the printed issue to the online portal, "Die Nr. 1" of the German vegetable-growing industry.