About Gesundheitswirtschaft

Gesundheitswirtschaft

Gesundheitswirtschaft – styled GesundheitsWirtschaft – is the German trade journal for management in the healthcare sector, published by the Bibliomed – Medizinische Verlagsgesellschaft mbH in Melsungen. Appearing since 2008 as the "Fachzeitschrift für das Management im Gesundheitsbereich" (trade journal for management in the healthcare field), the magazine serves the decision-makers of the health economy: the hospital managers, the clinic directors, the nursing-home operators, the rehabilitation-facility executives, the health insurers, the consultants and the policymakers who run Germany's largest economic sector. Published by one of Germany's leading specialist publishers for the health economy's workforce – with six trade journals and a focused book program in medicine, hospital management and nursing care, titles that count among the market leaders of the industry – Gesundheitswirtschaft is the management journal of the German healthcare system: the monthly reading of everyone who decides on investments, staffing, digitalization and strategy where health meets economics.

Overview

Gesundheitswirtschaft appears as a trade journal published by the Bibliomed – Medizinische Verlagsgesellschaft mbH, Stadtwaldpark 10, 34212 Melsungen. The German Wikipedia entry on the publishing house lists it among the key publications: "seit 2008 GesundheitsWirtschaft – Fachzeitschrift für das Management im Gesundheitsbereich" – since 2008, the trade journal for management in the healthcare field, alongside the house's historic titles: Die Schwester (1962–1975, since 1975 as Die Schwester/Der Pfleger), f&w führen und wirtschaften im Krankenhaus (since 1984), PKR Pflege- & Krankenhausrecht, PflegenIntensiv, nahdran and kontinenz aktuell.

The magazine's target readership is the health economy's management tier: the hospital executives – the managing directors, the commercial directors, the medical directors; the department heads and the nursing directors; the clinic owners and the group managers of the hospital chains; the nursing-facility operators – the inpatient and outpatient care providers; the rehabilitation and prevention facilities; the health-insurance managers – the statutory and private insurers' decision-makers; the consultants – the healthcare consultancies' partners; and the health policymakers – the ministry officials, the self-administration's functionaries, the association executives. These are the professionals who decide on the billion-euro investments, the staffing concepts, the digitalization projects and the strategic positioning in a sector that employed 5.6 million people in 2017 – every eighth employed person in Germany – and that the broader definition (including the wellness industry, health tourism and related fields) counted at 7.6 million in 2018, every sixth employed person: the economic giant whose management the magazine serves.

The publisher's profile – "gilt seit nunmehr 30 Jahren als einer der führenden Fachverlage für die Beschäftigten der Gesundheitswirtschaft in Deutschland" (considered for 30 years one of the leading specialist publishers for the health economy's employees in Germany) – anchors the magazine in the market-leading program: the six trade journals and the concentrated book program in medicine, hospital management and nursing care, successfully established, with the titles counting among the industry's market leaders. The commercial register entry (Amtsgericht Fritzlar, HRB 11048, registered 15 July 2005) defines the business purpose: the publication and distribution of trade journals, periodicals, books, online media, e-learning and other literature for medicine, nursing and management in the health economy – plus the organization of seminars and congresses for the same target groups.

History

Gesundheitswirtschaft was launched in 2008 by the Bibliomed publishing house – in the years of the DRG system's maturation (the diagnosis-related-groups hospital financing introduced in 2003/2004), the hospital privatization wave, the nursing-care insurance reforms and the health economy's emergence as a political concept under the "Gesundheitswirtschaft" label. The magazine filled the structural gap between the medical journals (which serve the physicians) and the nursing journals (which serve the caregivers): the management journal for the health economy's decision-makers, covering the business of healthcare rather than its clinical practice – the economics, the law, the strategy, the leadership.

The magazine's history mirrors the health economy's transformation across nearly two decades: the hospital financing reforms and the investment backlog debates; the nursing-staff minimums (Pflegepersonaluntergrenzen) and the staffing crisis; the digitalization laws – the Digital Healthcare Act (DVG), the Hospital Future Act (KHZG) with its billions for hospital digitalization; the COVID-19 pandemic's stress test of the entire system – the intensive-care capacities, the nursing exodus, the financial rescue packages; and the hospital reform (Krankenhausreform) with its level system and specialization – the management topics that the journal has chronicled since 2008, each issue a chapter in the health economy's ongoing restructuring.

The publisher's own history provides the institutional base: the Bibliomed – Medizinische Verlagsgesellschaft mbH, registered at the Amtsgericht Fritzlar (HRB 11048) on 15 July 2005 (renamed from Bibliomed-Medizinische Verlagsgesellschaft mit beschränkter Haftung in the 2017 shareholders' resolution), based at Stadtwaldpark 10 in Melsungen – the North Hessian publishing house that has served the health economy's workforce for 30 years. The publishing house organizes seminars and congresses alongside the publishing program – the events business that complements the journals' journalism.

The digital extensions accompanied the print journal: bibliomedmanager.de – the portal with its help section, subscription management ("Abonnent werden"), contact (info@bibliomedmanager.de, Monday–Friday 08:00–17:00) and the general terms; the BibliomedPflege portal – renamed in the 2017 relaunch from the Pflegeportal; bibliomed-pflege.de and bibliomed.de – the publishing house's digital platforms; and the Bibliomed YouTube channel with its video formats, including the "f&w – Der Klinikpodcast" (the clinic podcast, with episodes on drone logistics in hospitals) – the multimedia extensions of the management journalism.

Content and Sections

The editorial program of Gesundheitswirtschaft follows the health economy's management agenda. Hospital management covers the clinic business: the financing – the DRG system, the investment financing, the operating results; the strategy – the positioning, the specialization, the cooperation and the mergers; the restructuring – the turnaround cases, the insolvencies, the privatizations; the controlling and the quality management – the economics of the hospital, from the balance sheet to the bed planning.

Nursing and care management addresses the care sector: the staffing – the recruitment, the retention, the working conditions, the training; the care concepts – the inpatient, the outpatient, the innovative forms; the financing – the care insurance, the remuneration systems – the human-resource and business topics that determine the care quality.

Health policy and law cover the regulatory framework: the reforms – the hospital reform, the care reforms, the digitalization laws; the self-administration – the Federal Joint Committee (G-BA), the associations; the jurisprudence – the hospital and care law (the PKR journal's sibling territory) – the politics and the paragraphs that set the management's constraints.

Digitalization, technology and innovation address the transformation: the hospital information systems, the electronic patient record, the telemedicine, the artificial-intelligence applications, the robotics – the technology topics that the KHZG billions are financing, complemented by the publisher's congresses, seminars and the clinic podcast's innovation episodes.

Publisher and Organization

Gesundheitswirtschaft is published by the Bibliomed – Medizinische Verlagsgesellschaft mbH, Stadtwaldpark 10, 34212 Melsungen (telephone +49 5661 734416) – registered at the Amtsgericht Fritzlar (HRB 11048, entry 15 July 2005), with the business purpose of publishing and distributing trade journals, periodicals, books, online media, e-learning and other literature for medicine, nursing and management in the health economy, plus organizing seminars and congresses for the same target groups. The publishing house – with its six trade journals (Die Schwester/Der Pfleger, f&w, PKR, PflegenIntensiv, nahdran, kontinenz aktuell, GesundheitsWirtschaft) – is considered one of Germany's leading specialist publishers for the health economy's workforce, its titles counting among the industry's market leaders. Detailed editorial-staff information for the magazine is not publicly confirmed.

Digital Presence

The digital home of Gesundheitswirtschaft is gesundheitswirtschaft.de – complemented by bibliomedmanager.de, the publisher's portal with its help section, subscription management ("Abonnent werden"), contact (info@bibliomedmanager.de, Monday–Friday 08:00–17:00, telephone 05661/7344-0, fax -44) and the general terms and conditions. The BibliomedPflege portal (renamed in the 2017 relaunch) and bibliomed-pflege.de extend the publishing house's digital program into the nursing segment. The Bibliomed YouTube channel carries the video formats – including the "f&w – Der Klinikpodcast" with its hospital-innovation episodes (drone logistics, staffing, digitalization) – the multimedia extensions of the management journalism.

With its 2008 founding, its management focus, its Melsungen publishing base and its market-leading Bibliomed program, Gesundheitswirtschaft remains the management journal of Germany's health economy – from the hospital financing to the nursing staffing, from the digitalization billions to the reform laws, from the printed journal to the manager portal, the "Fachzeitschrift für das Management im Gesundheitsbereich."