About Getui

Getui

Getui (Chinese: 个推, literally "individual push"), operated by Zhejiang Merit Interactive Network Technology Co., Ltd. — known in English as Daily Interaction — is a Hangzhou-based data intelligence company. Founded in 2010 by Fang Yi, it began as China's pioneering third-party mobile push-notification provider, launching its namesake Getui product in 2012 and claiming over 90 percent of China's third-party push market by 2014. It then expanded from messaging infrastructure into data intelligence: user insights, analytics and data services for app operators, finance, retail and government users. Its parent listed on the Shenzhen Stock Exchange's ChiNext board on 25 March 2019, among the first listed big-data service companies in China.

Fang Yi and the road to Getui

Founder Fang Yi is a serial entrepreneur who began his entrepreneurial career in 2005, according to EqualOcean's company profile. Before push, his team released Gexin, a free messaging tool based on users' phone books, which reached 17 million users by 2013. Like other phonebook-based messaging services, Gexin ran into a development dilemma after Tencent released its dominant messaging app WeChat. The company pivoted: rather than competing for consumers, it would sell infrastructure to the app developers who all faced the same technical problem. The namesake Getui product rolled out in March 2012, offering third-party push notification for iOS and Android — one integration through which any app could reliably deliver messages to its users.

The pivot is the founding story of a whole category in China. Because China's Android ecosystem lacked a single system-level push channel, every app either built and maintained its own persistent connection — draining batteries and duplicating effort — or bought the capability from a specialist. Getui became that specialist at scale.

Smart Push and market leadership

The numbers the company reported in its early funding rounds chart the scale it reached. Announcing an eight-digit-dollar Series B led by SAIF Partners in July 2014, with WI Harper among earlier investors, Getui reported an installed app user base of 2 billion, covering 600 million mobile devices and 80,000 app developers, and claimed over 90 percent of China's third-party push notification market. At the same time it rolled out version 2.0, "Smart Push": beyond basic delivery, a user tagging system let developers target notifications to specific groups according to what those users needed, aiming to improve response while avoiding intrusive, annoying messaging. Analytics reports showed developers how many notifications were clicked and opened and how platforms compared.

Later company profiles describe continued growth to coverage of around a billion mobile devices and hundreds of thousands of app developers, with an installed app user base measured in the billions. Named clients across its history include Weibo, Didi, Qunar, China Merchants Bank, PPTV and Moji Weather — a cross-section of China's app economy relying on a Hangzhou company's servers to wake their users' phones.

Funding and the ChiNext listing

Getui raised substantial venture funding across its private years — Tracxn totals roughly $166 million over four rounds, and CB Insights around $170 million, from investors including WI Harper Group, SAIF Partners China, Haitong Securities, China Minsheng Bank and Baidu Ventures. Funding news in the mid-2010s included a reported $58 million Series D directed at its data-driven and advertising-related businesses, marking the shift from pure infrastructure toward data commercialisation.

On 25 March 2019 Zhejiang Merit Interactive Network Technology listed on ChiNext in Shenzhen — the IPO date recorded by CB Insights — making Getui's parent one of the first listed big-data service companies in China, as its directory record notes. Listing subjected a data business to public-market and regulatory scrutiny just as China's data-protection regime was tightening, a context that has shaped the whole sector since.

From push to data intelligence

The listed company's business description marks the completed transition: Getui "provides data intelligence services and enterprise AI solutions," with products spanning data intelligence services, enterprise AI solutions, app operation optimisation, message push services, user operation growth tools and data centre solutions, serving sectors including retail, urban management, financial digitisation and technology governance. The logic is the same one visible at its push-era peers: an SDK present in large numbers of apps generates consented device and usage data; aggregated and modelled, that data becomes user insights — profiles, segments and behaviour analytics — that app operators and institutions buy to understand and reach their audiences.

Its headquarters are in Hangzhou's Xihu District — recorded at Fudi Pioneer Park on Xidoumen Road — placing it in the Yangtze Delta technology economy alongside, but distinct from, the platform giants headquartered in the same city.

Products and how they are used

The product family divides into two eras that still coexist. The messaging layer — Getui push itself, with customisable settings for timely and geo-specific delivery, scheduled and targeted campaigns, and delivery analytics — serves developers' operational needs: reactivating dormant users, delivering transactional alerts, and running segmented campaigns without building push infrastructure. The intelligence layer — user insights and analytics built on the aggregated data — serves strategic needs: understanding who an app's users are, how they behave, and how populations move and consume, with applications in finance (risk and marketing), retail (site and audience analysis) and government-facing urban management and public services work named in company descriptions.

Enterprise AI solutions are the newest layer in its public positioning, applying models to the data and messaging workflows the company already operates.

Competition and market context

Getui's market was contested from the start: its major startup competitor was JPush (Aurora Mobile), while Tencent, Baidu and Alibaba's Umeng offered push as part of their developer services — a structural challenge, since platform owners can bundle what independents must sell. That Getui nonetheless reached and held category leadership in third-party push, then converted the position into a listed data-intelligence business, is the commercial substance of its story. Industry profiles list hundreds of employees — EqualOcean records 626 — consistent with a mid-sized listed technology company rather than a start-up.

The company's own trajectory also tracks the regulatory maturation of China's data economy. A business founded on an SDK's presence across the app ecosystem was always going to face rising expectations on consent and data governance, and Getui's passage from venture funding through a ChiNext listing placed it among the first Chinese big-data firms to operate under continuous public disclosure — annual reports, exchange filings and analyst coverage — rather than private-company opacity. Industry databases record the listing straightforwardly: CB Insights lists Getui's stage as IPO with an IPO date of 25 March 2019, and its headquarters in Hangzhou, Zhejiang. That public status is part of the company's credibility with the banks, listed internet firms and government-linked customers whose compliance standards a private vendor might struggle to meet.

Why Getui is an information agency

Getui's classification in this directory rests on what it ultimately sells: information about mobile users and populations, and the delivery systems that act on it. Its push network is a distribution channel; its durable asset is data — collected through developer partnerships at national scale, refined into profiles and analytics, and sold to the finance, retail, internet and public-sector customers who appear throughout its record. Founded in 2010, category-defining in push by 2014 and publicly listed in 2019, it is one of the clearest examples of China's first-generation data intelligence firms.

Access and official website

Getui's official website is getui.com. Its services are sold to app developers and enterprise and institutional customers; the listed parent is Zhejiang Merit Interactive Network Technology Co., Ltd. (Daily Interaction). For this directory, Getui is recorded as a Hangzhou, Zhejiang, China data intelligence agency.