IEEMA Journal
Overview
IEEMA Journal is the English-language monthly trade journal of the Indian Electrical and Electronics Manufacturers' Association, known as IEEMA. Published since June 1981, it is described by the association as the leading electrical and electronics monthly in India and as the mouthpiece of IEEMA. It carries technical and techno-commercial articles, industry information, statistics, business opportunities, power-sector news and reports of IEEMA's own activities for the manufacturers, utilities, engineers and policymakers who make up India's electrical industry.
The journal's subject is the complete electrical value chain, from generation through transmission and distribution to the end use of electricity, together with industrial electronics and allied equipment. Because IEEMA itself represents that whole chain, the journal functions both as a technical periodical and as the industry's shared noticeboard, where policy changes, standards work, export opportunities and association events are recorded for members and subscribers month after month.
The Publisher: IEEMA Since 1948
IEEMA was founded in 1948 and is the apex association of manufacturers of electrical, industrial electronics and allied equipment in India. The association describes itself as the first ISO-certified industry association, encompassing the complete value chain in power generation, transmission and distribution equipment, including new and renewable energy. Its members contribute to more than 95 per cent of the power equipment installed in India, according to association profiles, and its membership base is put at over 1,000 companies in recent reporting.
The association has a pan-India presence, with its corporate office in New Delhi, its registered office in Mumbai — the journal's home city in directory listings — and regional offices in Kolkata and Bengaluru, together with state offices. It plays a policy advocacy role with government and its agencies, works with standardisation bodies, research and testing organisations and other industry bodies, and maintains technical links with counterpart electrical associations around the world. The journal is one of the principal ways that work is communicated to the wider industry.
History of the Journal
IEEMA Journal began publication in June 1981, more than three decades after the association itself was founded. By then India's electrical industry had grown from post-Independence beginnings into a substantial manufacturing sector supplying power stations, transmission networks and industrial plants, and it needed a regular publication of its own. The journal has appeared monthly since, giving it a run of more than four decades.
Across that period the Indian power sector has been transformed — through the growth of large-scale generation, national grid interconnection, distribution reform, the rise of renewable energy and, more recently, electric vehicles, battery storage and digital energy systems. Association accounts note that IEEMA's remit now explicitly includes new and renewable energy alongside conventional generation, transmission and distribution equipment, and the journal's pages follow that widening scope, covering technological advances and policy matters alongside established industry news.
What the Journal Publishes
The journal covers articles of techno-commercial importance, technological advances, policy matters and national and international news related to the power sector. In practice, an issue typically combines technical papers from industry specialists, commercial and market information, industry statistics, business opportunities, and reporting on IEEMA's activities, delegations, committees and events.
That mix distinguishes it from a purely academic engineering journal. A design engineer can read a technical article on equipment or systems, a marketing manager can find tender and business-opportunity information and export news, and a senior executive can follow the policy and standards discussions that will affect orders and compliance in the year ahead. Members can contribute technical write-ups to the journal, and companies can promote products and services through advertising, which the association offers at rates intended to be affordable for member firms of different sizes.
Language, Frequency and Format
IEEMA Journal is an English-language monthly. Its monthly rhythm suits its role: industry statistics, business opportunities, policy developments and association news lose value quickly, and a monthly journal can carry them while they are still useful, while also providing space for longer technical articles that a weekly newsletter could not accommodate.
The journal is published in print and promoted through IEEMA's own channels, including its website and membership services material. Its longevity in print is notable in a period when many association publications have become digital-only; the association continues to present the journal as a flagship membership benefit and as a publication members can use both to publish technical work and to advertise.
Circulation and Readership
Association and reference sources give two complementary measures of the journal's reach. Reference profiles of IEEMA state that the journal is the only trade journal in its field certified by the Audit Bureau of Circulation, with a circulation of 10,000 copies every month. IEEMA's own membership material describes a readership of over one lakh — over 100,000 readers — reflecting the pass-on readership typical of a trade journal read in factories, utilities, design offices and institutions.
Distribution is international as well as domestic. IEEMA states that the journal's overseas circulation includes all Indian missions abroad, counterpart electrical associations in countries including Japan, Taiwan, Australia, Germany, Spain, China, Italy, Malaysia, Korea, the United States, France and the United Kingdom, and technical institutes, libraries and subscribers in overseas countries. For Indian manufacturers seeking export markets, that overseas list is a significant part of the journal's value: an advertisement or technical article placed in Mumbai can be read in the offices of the very associations whose members buy electrical equipment abroad.
Audience
The journal is written for the electrical and industrial electronics industry in the widest sense: manufacturers of generation, transmission and distribution equipment, component and accessory makers, utilities, contractors, consultants, testing and research organisations, and the government and regulatory community concerned with power. Within member companies its readers range from proprietors and senior executives following policy and markets, to engineers reading technical papers relevant to design, manufacture and testing.
Because IEEMA's membership spans large, medium, small and micro enterprises, the journal also serves as a levelling channel. A small manufacturer receives the same circulars' substance, statistics and opportunity information as a large one, and can publish and advertise in the same pages. Association leadership has emphasised engaging members of every size more meaningfully, and a common journal is one of the oldest instruments for doing so.
Connection with ELECRAMA and IEEMA Events
IEEMA is best known outside the industry for ELECRAMA, its flagship exhibition, described as a platform connecting the world with the Indian electrical industry across everything from source to socket. The 2025 edition in Greater Noida hosted over 1,000 exhibitors, drew more than 400,000 business visitor footfalls and, by the organisers' account, generated very large volumes of business enquiries, with international buyers from many countries. IEEMA also organises events including Intelect, DistribuELEC and E3 — Energize Empower East.
The journal and the exhibitions reinforce each other. The journal reports IEEMA's events, carries the debates they host on grid modernisation, new energies, quality standards and exports, and gives exhibitors and speakers a printed record that outlasts a few days on the exhibition floor. For readers who cannot attend, the journal is how the substance of those platforms reaches them.
Standards, Policy and the Price Variation Clause
Among IEEMA's less visible but important functions is its work on equitable commercial terms for the industry, including evolving and operating a uniform price variation clause — the IEEMA PVC — which association accounts say has gained recognition and credibility over three decades because of the association's unbiased approach. The journal sits alongside the association's circulars, which carry information on taxation, import-export policy, industrial regulations, tender information, production and import-export statistics and standards.
This policy dimension gives the journal a particular character. Its readers are not only learning about technology; they are tracking the rules, standards and contract terms under which equipment will be bought and sold. Technical articles on testing, certification and product approval — barriers to trade that IEEMA says it works to address in India and abroad — connect directly to that commercial reality.
Role in the Industry and How to Read It
After more than forty years of monthly publication, IEEMA Journal occupies a settled place in Indian electrical industry life: the association's mouthpiece, a certified-circulation trade journal, a carrier of technical knowledge and a channel through which a fragmented manufacturing sector speaks and listens as one industry. Its history since 1981 parallels the modern growth of India's power equipment industry, whose members supply the overwhelming share of equipment installed in the country and whose exports the association aims to grow substantially.
The journal is available to IEEMA members as part of the association's membership services, and members can contribute technical articles and advertise in its pages. Readers can follow IEEMA and the journal through the association's website at ieema.org, which carries membership information and describes the journal's scope and circulation. For engineers, manufacturers and power-sector professionals who need one regular source combining technical articles, statistics, policy news and industry opportunities, IEEMA Journal remains the Indian electrical industry's own monthly record.
