ImpreMedia
ImpreMedia, styled as Impremedia, is a Hispanic media company based in New York that publishes La Opinion in Los Angeles and El Diario in New York and operates a Spanish-language content network in the United States. Formed in 2004 from the combination of Lozano Enterprises and the owners of El Diario La Prensa, it became the first national Spanish-language newspaper company in the United States, bringing together the largest Spanish-language dailies in the country's largest Hispanic markets. It later expanded to Chicago and other markets, moved from print toward digital and lifestyle brands, and changed majority ownership twice, to Argentina's La Nacion group in 2012 and to My Code in May 2022. Its website is impremedia.com.
Formation in 2004
ImpreMedia LLC was formed in January 2004 when La Opinion of Los Angeles merged with New York's El Diario La Prensa. Contemporary announcements described the combination as Lozano Enterprises, the Lozano family's company, joining with CPK Media. Jose Ignacio Lozano became vice chairman of the new company, Monica C. Lozano became publisher and chief executive of La Opinion and a senior vice president of ImpreMedia, and Rossana Rosado, publisher of El Diario La Prensa, was a central figure in presenting the new group to advertisers and readers.
The logic was national scale. No Spanish-language newspaper company had previously operated nationally. By combining Los Angeles and New York, ImpreMedia could offer advertisers a single buy reaching Latinos in the two largest markets, offer readers shared national and international reporting while preserving local coverage, and negotiate from a stronger position at a time when Hispanic advertising spending was growing but newspapers captured only a small fraction of it.
Executives at the time compared the ambition, for the Spanish-language market, to combining leading English-language dailies from different coasts into one company. That comparison captured both the prestige of the titles and the commercial intent: to make Spanish-language newspapers a network buy rather than a series of isolated local purchases.
La Opinion: Los Angeles Foundation
La Opinion was founded in Los Angeles in 1926 by Ignacio E. Lozano, a Mexican immigrant publisher. It grew with the Latino population of Southern California, serving first a primarily Mexican readership and later, as Los Angeles diversified, Central American, South American, Cuban, Puerto Rican and Spanish populations as well. A formulation attributed to Ignacio E. Lozano Jr. summarized that evolution: the mission was to be an American newspaper that happened to be published in Spanish, rather than only a Mexican newspaper published in Los Angeles.
Ownership history before ImpreMedia included a 50 percent sale to the Times Mirror Company in 1990; Times Mirror later merged with Tribune Company in 2000. In 2004 ImpreMedia bought Tribune out and regained full control of La Opinion. In September 2014 the paper switched to a tabloid format. Business Wire descriptions in the 2020s continued to call La Opinion the nation's number one Spanish-language daily newspaper.
The Lozano family remained involved after 2004 through Jose, Monica and Francisco Lozano in publishing, senior management and magazine roles, even as corporate ownership changed around them. In May 2012 the family sold controlling interest connected to La Opinion as La Nacion took over ImpreMedia, though Monica Lozano and staff remained for a period and the family no longer controlled the newspaper.
El Diario: New York Foundation
El Diario, originally La Prensa, was founded in New York in 1913, making it the oldest Spanish-language daily newspaper in the United States. Founded as a weekly by Spanish businessman Rafael Viera, it became a daily after Jose Camprubi purchased it. Its early readership was largely Spanish and Cuban; Puerto Ricans became the dominant Hispanic group in New York in the following decades, and the paper became a historical record of that community and later of a broader, multinational Latino New York.
After Camprubi's death in 1942, his wife and daughters ran the company, described in centennial coverage as the first United States daily run by women. The family sold in 1957. In 1963 La Prensa merged with El Diario de Nueva York to become El Diario La Prensa, retaining the slogan Champion of Hispanics. ImpreMedia's predecessor owners acquired it in 2003, before the formal 2004 formation, and it remains published as El Diario in New York.
Editorially, El Diario was known for community influence, with editorials that could affect city and state political priorities and journalists who defined coverage of Latino New York across generations. That local authority was precisely what a national company wanted to preserve while adding scale.
Expansion to Chicago and Other Markets
Within its first year ImpreMedia added Chicago's La Raza, purchased from PrensAmerica Corp. La Raza, a Spanish-language weekly distributed largely free to households in heavily Hispanic areas, was at the time described as the largest Spanish-language weekly in the nation, with audited distribution around 169,000, and had been named by Editor and Publisher among its model newspapers for editorial, community awareness and online work. Together, contemporary reports said, La Opinion, El Diario La Prensa and La Raza reached about 1.9 million readers a week, across markets that together contained roughly a third of all Hispanics in the United States.
Other titles in the group's print portfolio over time included La Prensa in Orlando and La Opinion de la Bahia in San Francisco. The portfolio strategy was consistent: hold the leading Spanish-language title in each major Hispanic market, sell national advertising across them, share content where it helped and maintain distinct local identities where readers demanded it.
A National Spanish-Language Content Network
As a news service, ImpreMedia's importance is syndication within its own group and outward to digital audiences. National and international news, entertainment, sports, money and lifestyle material produced centrally or by one title can be adapted by others, while local reporting remains market-specific. Its digital portfolio in recent listings includes the sites of La Opinion, El Diario and La Raza and vertical brands such as Solo Dinero for personal finance, Siempre Auto for automobiles, Comedera for food, Estar Mejor for wellness and Guia de Compras for shopping guidance.
That vertical expansion reflects how Spanish-language audiences search and share online: practical service content in Spanish, on money, cars, health, food and consumer decisions, travels nationally in a way metro news does not. ImpreMedia describes itself in the 2020s as a news and lifestyle company serving the Spanish-speaking Latino community, with a digital and print portfolio reaching a multi-generational Hispanic audience.
Ownership Under La Nacion
In March and May 2012, Argentina's La Nacion newspaper group took controlling interest in ImpreMedia. Reports at the time noted the shift from North American private-equity and family ownership to a major South American Spanish-language publisher. Under La Nacion, ImpreMedia continued its digital transition during a difficult decade for newspapers generally, including production changes and cost pressures discussed in coverage of El Diario's future.
Ivan Adaime was appointed chief executive in 2018, four years before the next ownership change, and continued to lead the media brands after that change. His continuity provided management stability through the sale process.
Acquisition by My Code in 2022
In May 2022 My Code, described as the largest multicultural digital media platform in the United States, completed acquisition of a majority ownership interest in ImpreMedia. Business Wire's announcement said the combination brought ImpreMedia's local and national brands together with My Code's investment, digital competencies and reach, and that the combined portfolio reached 35 million users a month. Ivan Adaime continued as chief executive, and all employees were asked to continue, with a stated next phase focused on civic journalism, local and national service and digital expansion.
For My Code, the acquisition made it owner of the most widely read Spanish-language daily newspapers and digital outlets in the country. For ImpreMedia, it aligned a legacy newspaper group with a company built around multicultural digital advertising and audience data.
Advocacy on Advertising Equity
ImpreMedia has also acted publicly as an advocate for ethnic media. In June 2021 it issued an open letter to advertisers and media agencies calling for an end to discrimination in advertising toward United States Hispanics and ethnic media. The letter argued that advertising investment in Hispanic outlets was minimal relative to population share, that decline of local and community news harms democratic society and that supporting companies like ImpreMedia was a sign of commitment to plurality and diversity. It closed with the phrase, in Spanish and English, that the community is here and is not leaving.
That advocacy is part of its identity as a news service: not only distributing content, but arguing for the economic conditions that allow Spanish-language journalism to survive.
Coverage and Editorial Role
Across its titles, coverage includes local city news, immigration, education, health, work and money, United States politics, Latin American news, sports and entertainment. Because its readers live in the United States while maintaining ties across the Americas, the mix is inherently binational: a policy change in Washington, a disaster or election in a country of origin and a neighborhood issue in Los Angeles, New York or Chicago can all be front-page concerns for the same household.
Historically, both founding papers were more than information sources; they were community institutions that explained the United States in Spanish, campaigned on local issues and recorded Latino life when English-language media paid less attention. ImpreMedia inherited that role at national scale.
Current Status
ImpreMedia remains active, headquartered in New York as listed in this directory, publishing La Opinion, El Diario, La Raza and associated digital brands and operating as part of My Code since 2022. Its print titles retain histories stretching to 1913 and 1926, while its business is now substantially digital and lifestyle-oriented. It remains one of the central companies in Spanish-language news in the United States, notable for creating the first national Spanish-language newspaper group and for sustaining that model through successive ownership and platform changes.
