About Industrie Magazin

Industrie Magazin

Industrie Magazin is the German industry magazine published in Würzburg by the Vogel Communications Group: the MM MaschinenMarkt, subtitled "das Industriemagazin" and "so geht Industrie." With roots reaching back to the 1895 Maschinenmarkt, the magazine serves the producing industry's owners, managers, and technical and commercial professionals with the economic news, the industry news, the management topics, and the trend reports that the industrial decisions require. As part of Europe's largest industrial specialist-media house, the magazine combines the monthly print with Germany's leading industry portal, serving the industry across the media.

Overview

Industrie Magazin appears monthly as the producing industry's magazine: the medium for the owners, the managing directors, and the technical and commercial specialists in the first and second management levels. The editorial program accompanies the market events of the entire producing trade: the economic news, the industry news, the management topics, the interviews, and the trend reports. The rubrics structure the content: Production, Construction, Material Flow, Automation, Operations Technology, Research, Additive Manufacturing, Management & IT, and Career.

The magazine presents the newest technical trends and products for the production, automation, and construction, and their application in the entire manufacturing process, from the first idea to the finished product. The topic channels provide the users the concrete solutions for their tasks, and the useful content is supplemented by the provider-specific content in the form of whitepapers, webcasts, and specialist articles.

The 130-Year Industrial Chronicle

The Industrie Magazin's lineage, reaching back to the 1895 Maschinenmarkt, makes it the chronicler of Germany's industrialization: the journal that reported the mechanical engineering's rise, the electrification, the mass production, the automation, and now the digitalization. The title's variations document the eras: "Der Maschinenmarkt" for the industrial age, "MM: das IndustrieMagazin" for the turn of the millennium, and "MM MaschinenMarkt: so geht Industrie" for the digital present.

The 120th anniversary in 2014, celebrated with the jubilee issue in the double design of the old and the new, honored the continuity: the magazine that informed the industry's generations. The supplements, from "Spanlose Formung" to "MM-Logistik" to the METAV-Journal, extended the coverage into the specialties. Through the world wars' interruptions, the post-war rebuilding, and the reunification, the journal persisted: the 1945-1947 gap and the continuous publication since 1948 reflect the German history in the publishing history. In the industry where the tradition matters, the 130-year lineage is the authority: the magazine that saw it all informs the industry's present with the perspective of its past.

History

The magazine's history begins in 1895 with the Maschinenmarkt: the journal for the mechanical-engineering industry that grew into Germany's leading industry medium. Through the title's variations, from "Der Maschinenmarkt" to "MM: das IndustrieMagazin" (2000-2001) to "MM MaschinenMarkt: so geht Industrie," the brand tracked the industry's development: from the mechanical engineering to the automation to the digitalization.

The Vogel Communications Group's development framed the magazine: the Würzburg publishing house grew into Europe's largest industrial specialist-media house with around 110 specialist media in around 25 industries, focused on industry, automotive, and IT. The magazine's frequency evolved: weekly for much of its history, fortnightly until 2020, monthly since. The September 2026 acquisition of the Carl Hanser Verlag's industrial specialist-media division, integrated into the WIN-Verlag, further expanded the group's industrial presence.

Coverage and Content

The production coverage addresses the manufacturing's core with the practitioners' detail: the machine tools from the turning to the milling to the grinding, the production systems from the standalone machines to the linked lines, and the manufacturing processes from the forming to the joining to the coating. The automation coverage follows the digitalization's advance: the control technology, the robotics from the articulated arms to the cobots, and the Industrial IoT connecting the shop floor to the cloud. The construction coverage addresses the engineering's digital tools: the CAD design, the simulation validating the products virtually, and the product development from the idea to the series. The material-flow coverage covers the logistics within the factory: the intralogistics, the conveyor technology, and the warehousing automation.

The management coverage serves the leadership: the economic news, the interviews with the industry's executives, and the trend reports on the markets. The research and additive-manufacturing coverage addresses the future: the 3D printing, the materials science, and the production research. The career coverage serves the professionals: the education, the career paths, and the industry's talent topics.

The Industry Portal

The maschinenmarkt.vogel.de portal, Germany's leading industry portal, extends the magazine digitally: the daily industry news, the topic channels from the production to the career, and the provider-specific content that the users research. The portal's reach, with around 298,000 page impressions, 157,000 visits, and 146,000 unique visitors, documents the digital audience: the industry's professionals researching the solutions online before they decide. The newsletter push delivers the news into the mailboxes, the social-media campaigns extend the reach into the networks, and the SEO-effective content marketing serves the advertisers with the measurable results.

The portal's integration with the print creates the cross-media offering: the magazine's depth, the portal's currency, and the events' encounters. The Vogel Convention Center in Würzburg hosts the industry's gatherings: the E&E conference on sustainability, material requirements, and digitalization, and the other specialist events where the industry meets.

Organization and Ownership

Industrie Magazin (MM MaschinenMarkt) is published by the Vogel Communications Group GmbH & Co. KG in Würzburg, Europe's largest industrial specialist-media house with around 110 specialist media. The group's portfolio spans the industry, automotive, and IT media, with the WIN-Verlag as the 100% subsidiary developing the industrial titles. The businessAD marketing organization sells the cross-media advertising across the automotive, industry, electronics, and chemistry clusters.

The business model is the industrial-publishing model adapted to the cross-media age: the subscriptions from the industry's companies and professionals, the advertising from the manufacturers of the production technology, and the content-marketing revenues from the whitepapers, the webcasts, and the advertorials that the providers commission. The 2026 Hanser acquisition, adding the automotive, plastics, production, and quality titles to the WIN-Verlag, and the Axel Springer Corporate Solutions integration creating one of Germany's largest content-marketing agencies, reflect the group's growth strategy: expanding the leading presence in the central industrial markets through the acquisitions that add the publizistische Breite, the reach, and the market presence.

Digital Presence

The maschinenmarkt.vogel.de portal is the brand's digital flagship: Germany's leading industry portal with the daily news, the topic channels from production to career, and the provider content. The newsletters deliver the industry news into the professionals' mailboxes each day, and the social-media channels extend the reach into the professional networks. The digital events, from the webcasts to the virtual conferences, complement the print magazine and the physical events.

For the producing industry's decision-makers, the Industrie Magazin is the companion: the monthly magazine with the market events, the management topics, the interviews, and the technical trends, and the daily portal with the news, the topic channels, and the solutions. From the 1895 Maschinenmarkt that reported the mechanical engineering's rise to the current cross-media brand that covers the digitalization, the mission endures: "so geht Industrie" – informing the owners, the managers, and the specialists of Germany's producing industry, the Mittelstand's backbone and the export nation's engine, one issue, one portal visit, one trend at a time.