About Inside Water

Inside Water

Overview

Inside Water is an Australian trade news service for the water industry, published online at insidewater.com.au with a companion bi-monthly print magazine, an e-newsletter and a podcast. It covers the people, products and technology involved in managing Australia's water resources: water corporations and utilities, wastewater treatment, environmental water, regulation and pricing, asset renewal, and the suppliers and contractors who serve the sector. It is published by Prime Creative Media, the Melbourne-based business-to-business publisher, and is produced from Melbourne, Victoria.

The service is one of the newer titles in the Prime Creative Media portfolio. Where its sister publications in waste and construction work established industry beats, Inside Water was created to give the water sector a dedicated journalistic resource of its own, combining daily online news with the longer features, case studies and people profiles of a bi-monthly magazine. Its stated focus is sustainable and innovative management of Australia's water resources, and its coverage connects senior decision-makers in utilities and government with the emerging professionals, businesses and products entering the industry.

History

Inside Water was launched by Prime Creative Media in 2022; the title's LinkedIn profile records 2022 as its founding year and describes it, in its own words, as "a new resource for the Australian water sector". The launch filled a gap in the publisher's infrastructure coverage: Prime Creative Media already published titles in waste, construction, roads and energy, and by June 2023 — when it announced the acquisition of EcoGeneration magazine — it was listing Inside Water among its infrastructure and energy titles in a portfolio that the acquisition took to 43 mastheads.

The magazine's inaugural editor was Chris Edwards, who describes himself in those terms in his author biography on the site and who remains its most visible editorial figure, writing news and features and hosting the Inside Water podcast. The title's early content model, set out in its LinkedIn profile, promised each bi-monthly edition would carry case studies on sustainable innovation and best practice, profiles of people, products and businesses in the sector, updates and analysis on regulation and policy, supplier and client showcases, and details of new-to-market products and equipment. That structure still describes the title's output: a daily news file on the website, a bi-monthly print edition, an email newsletter and, from 2026 at least, a regular podcast series interviewing sector leaders.

Content and Coverage

Inside Water's October 2026 coverage shows the breadth of its beat. It reported Melbourne Water's CMP Gems in STEM talent initiative winning recognition at the 2026 Victorian Water Awards for introducing students to STEM careers; Gippsland Water's planting of endangered Swamp Everlasting plants at Dutson Downs, carried out with the Gunaikurnai Land and Waters Aboriginal Corporation; and North East Water's West Wodonga circular economy hub, the utility's largest capital project, designed to recover energy and resources from industrial waste. It covered the Murray-Darling Basin Authority's environmental watering decisions under its SDLAM modelling, the Torrumbarry Weir and Lock team's fourth River Murray maintenance award, and a 94-year-old timber water main — installed beneath McIntyre Street in 1929 — removed during a network renewal project.

Regulator and industry-people news is a staple: the site reported that IPART chief executive Andrew Nicholls would finish active service on 27 November 2026 ahead of formal retirement after a 42-year career. Product and supplier coverage runs alongside, from the Zip Accessible Remote's Australian Good Design Award to KSB SupremeServ's approach to proactive pump servicing, and the site carries a marketplace of used and new water-industry equipment listings. A feature on what Australia can learn from the Philippines water sector, published in August 2026, illustrates its willingness to range beyond domestic utility news.

The Inside Water podcast extends the coverage into long-form interviews. Episodes published through September and October 2026 include the Water in Operations (WIOA) chief executive Dean Barnett on connecting operations professionals, Queensland water directorate (qldwater) chief executive Dr Georgina Davis on the state's regional diversity and council-led service delivery, and Water Conservancy chief executive Chris Philpot on water efficiency and the Smart Water Connect forum held at UTS Sydney in October 2026.

Features and interviews sit alongside the daily news. A profile of Dr Georgina Davis after her appointment to lead qldwater traced her path from a wastewater engineering role and a hands-on civil engineering education — weekly site visits to landfills, composting facilities and treatment plants — through leadership of the Waste and Recycling Industry Queensland and the Queensland Farmers' Federation, and examined what her advocacy background means for a body whose members include most Queensland councils and government-owned water and sewerage providers. That combination of people, policy and plant is the title's editorial signature: utility leadership and workforce questions are covered with the same attention as treatment technology, environmental watering and network renewal.

Audience and Reach

Inside Water is written for the professional water sector: utility executives and engineers, operations staff, regulators, consultants, contractors and equipment suppliers. Its LinkedIn page had approximately 10,900 followers when checked in October 2026, the clearest public measure of its current professional audience.

Published reach figures beyond that are directory data rather than audited results. The Write Away Communication media directory lists Inside Water with a circulation of 5,134, website traffic of 15,000 monthly page views and 7,250 newsletter subscribers; those figures are reproduced here as the directory's listing, attributed and not independently verified, and no current audited circulation figure for the title is published. The magazine's own promotional material describes its readership in terms of industry leaders, decision-makers and influencers alongside emerging professionals, which is the publisher's characterisation of its audience rather than a measured result.

Digital Presence

The Inside Water website is the centre of the service, publishing news daily across categories including Water Corporations and the podcast archive, with the marketplace listings and media kit carried on the same domain. Articles published in the days immediately before this profile was prepared — including items dated 13 October 2026 — confirm the site is actively maintained. The title maintains its LinkedIn presence under "Inside Water Magazine", promotes its social channels from the website, and distributes an e-newsletter to subscribers; the bi-monthly print magazine remains available on subscription alongside the digital service.

Ownership and Organisation

Inside Water is owned and published by Prime Creative Media, which its About page describes as Australia's leading business-to-business publisher — the company's own characterisation — a multi-platform publishing and events business with more than 30 magazine titles across sectors including commercial road transport, food and beverage, coffee, manufacturing, road and rail infrastructure, construction and waste. The group is led by chief executive John Murphy. Inside Water is produced by Prime Creative Media's in-house team of business journalists in Melbourne; its LinkedIn profile gives its headquarters as Docklands, Victoria, with the parent company's workforce in the 51–200 employee band. Chris Edwards is the title's inaugural editor and its principal public editorial voice.

Contact and Availability

Inside Water is published from Melbourne, Victoria, and is available online at insidewater.com.au, where readers can browse the daily news file, listen to the podcast, download the media kit and subscribe to the bi-monthly print magazine and e-newsletter. Participation, advertising and editorial enquiries are handled through the website and Prime Creative Media's Melbourne head office. In line with this directory's policy, the public business email field for this listing is left empty.