About Jing Daily

Jing Daily

Jing Daily is an English-language digital publication founded in 2009 that covers the business of luxury, fashion, beauty and culture in China and the wider Asia-Pacific region. Founded by publisher Larry Warsh, it reports with editors across China, Europe and the United States for an audience of global brand executives who need to understand Chinese luxury consumers. For more than fifteen years it has been, by its own description, the only global fashion publication singularly focused on journalism covering luxury and culture in China and APAC. In a sector where global houses earn a decisive share of revenue from Chinese customers — at home, travelling and online — Jing Daily became the trade press of that relationship, chronicling how Chinese taste, platforms and cultural confidence have reshaped the world luxury industry.

Founding and mission

Larry Warsh established Jing Daily in 2009 with, in the publication's words, a clear directive from the beginning: to build a publication reporting on China's luxury market and the wider Asia-Pacific region for a global readership. The timing was prescient. China was on its way to becoming the engine of global luxury growth, yet English-language coverage of its consumers remained thin and often stereotyped. Jing Daily's founding insight was that Chinese luxury consumption deserved the same serious, beat-level business journalism that the industry applied to Paris or New York — reporting on retail strategy, digital platforms, consumer cohorts and creative culture as they actually operate in China. Jing Zhang has served as global editor in chief, bringing a fashion-journalism background to the publication's coverage of China's luxury consumption landscape. Over seventeen years, the title built the relationships with executives and creatives that its later projects, including the Jing Daily 100, explicitly celebrate.

What Jing Daily covers

The publication's beat spans fashion, beauty, watches and jewellery, hospitality and travel retail, and the cultural industries that increasingly surround luxury commerce in China. Its reporting follows global brands' China strategies — flagship openings, local collaborations, celebrity and ambassador choices, e-commerce and livestreaming operations — and, with equal attention, the rise of Chinese designers, brands and consumers as forces in their own right. Jing Daily has long emphasised generational change: its editors were early in documenting how under-35 consumers, and especially young women, drive categories from beauty to designer fashion, and how digital platforms mediate nearly every luxury purchase journey in China. Coverage of travel retail, through its sister title Jing Travel, extended the lens to Chinese consumers abroad, whose spending in destination markets from Paris to Dubai long formed a major share of global luxury sales.

The Jing Daily 100

In 2026 Jing Daily launched the Jing Daily 100, a power list recognising the entrepreneurs, executives and creatives shaping luxury commerce and culture in China. Curated by its editors across China, Europe and the United States, the inaugural list spans seven categories — Founders, Executives, Culturati, Designers, Legends, Editorialists and Makers — and was presented as the culmination of seventeen years of reporting on, and building relationships with, the people who shaped China's creative and commercial landscape. The list was launched with a gala at The St. Regis on the Bund in Shanghai. As an editorial franchise, the 100 marks Jing Daily's evolution from observer to convener: the publication does not merely cover the China luxury community, it formally ranks and celebrates it, in the manner of the power lists long produced by Western fashion media for their own industries.

Research, white papers and industry partnerships

Alongside daily journalism, Jing Daily produces market-intelligence reports and white papers with industry partners. With Content Commerce Insider, it published research on livestreaming — including the white paper “Next Level Live Streaming: How luxury brands can profit from China's top ecommerce trend” — analysing how the format, accelerated when an estimated 700 million Chinese customers were confined to their homes during Covid lockdowns, fused streaming video, influencers and e-commerce into a sales channel luxury brands could not ignore. Warsh's commentary in that work captured the publication's practical orientation: brands able to use livestreaming well would reach greater awareness and revenue, maintaining brand equity while meeting customers' demand for digital purchase with a personal touch. Such projects position Jing Daily between media and consultancy — selling not only audience attention but codified knowledge of a market its readers find difficult to read from headquarters.

Voice in the industry conversation

Jing Daily's editors and publisher are fixtures of the luxury industry's conference circuit. Warsh has appeared on panels at events such as Luxury FirstLook in New York alongside executives from data firms, advisory practices and rival publications, arguing that the Chinese customer is a demographic concept rather than a geographic one — a formulation that captures how the publication thinks about its subject. Jing Zhang, as global editor in chief, is regularly interviewed on China's luxury consumption, consumer confidence and generational change. The publication has also partnered with institutions such as Sotheby's on discussions of how popular culture has redefined luxury in China, with its editor-in-chief moderating panels of artists and auction specialists. These appearances matter because Jing Daily's authority is relational: it is trusted inside the industry it covers, and its reporting is read by the executives it quotes.

Reading Chinese consumers

A through-line of Jing Daily's work is correcting lazy assumptions about Chinese luxury buyers. Its coverage has tracked the shift from logo-driven status purchases and overseas shopping trips toward domestic consumption, cultural confidence, experiences and self-expression — and the rise of “popular luxury,” a term its editors explored with Sotheby's to describe how exclusivity and mass reach now coexist. It documented consumers taking power into their own hands through social platforms, the professionalisation of livestream commerce, and brands' turn toward Chinese creative collaborators. For brand executives, the practical stakes are high: misreading these shifts costs market share in the industry's most important growth market. Jing Daily's longevity rests on being early and specific about changes that later became conventional wisdom in luxury boardrooms.

Place in China media

Jing Daily occupies a distinctive niche among English-language China publications: not general news, not policy analysis, but vertical trade journalism for one of the world's largest consumer industries. The candidate record for this profile places it in Shanghai, reflecting its China reporting centre of gravity, while its own account stresses a New York-based founding and editors across China, Europe and the United States — a structure mirroring its subject, the flow of goods, money and taste between China and the West. After more than fifteen years, with franchises such as the Jing Daily 100 extending its brand into events and rankings, it remains the specialist reference for how luxury is sold to, and increasingly created by, Chinese consumers.

Sister titles and the Jing Group

Jing Daily sits within a small publishing group built around China-facing titles. Its sister publication Jing Travel covered the travelling Chinese luxury consumer — duty-free strategy, destination marketing and travel retail — for the hospitality and retail industries, and the group's editors have collaborated with data and content partners on joint research under the Jing Group banner. The group's white papers and panels treated Jing Daily less as a lone website than as the flagship of a knowledge business about Chinese consumers, spanning travel, retail and digital commerce. That structure reflects the economics of niche business media in the 2010s and 2020s: a respected editorial brand, extended into research products, events and partnerships, can sustain serious journalism in a vertical too small for general publishers and too important for its industry to ignore. The Jing Daily 100 gala in Shanghai — staged with the publication's editors from three continents in attendance — is the group's convening power made visible.