About Leistungslust

Leistungslust

Leistungslust is the German B2B trade magazine for sports, fitness and personal trainers, published in Munich by the Richard Pflaum Verlag GmbH & Co. KG. Appearing every two months in print and continuously online, it delivers thoroughly researched specialist information, excitingly presented and available at all times, to the professionals who train Germany's athletes and fitness clients. Recognised trainers, top athletes and physicians bring to the point what sports and fitness trainers need for their daily work: directly applicable tips and the knowledge of the best. The print magazine is complemented by the online platform leistungslust.de, the magazine's multimedia arm with exclusive content that expands the print offering.

Overview

Leistungslust is a classic B2B specialist magazine for a clearly defined professional group: the Personal-, Fitness- und Sport-Trainer, the personal trainers, fitness coaches and sports coaches who work in gyms, studios, clubs and independent practice. The magazine's promise, as formulated in the trade press directory, is to make trainers and their clients more successful: through excellently researched specialist information, presented in an engaging way, with directly applicable tips and the knowledge of the best in the field.

The magazine appears every two months in print, six issues per year, and is continuously present on the web and on smartphones. The single issue costs 10.90 euros, the annual domestic subscription 65.40 euros, with a reduced student subscription at 40.60 euros and a foreign subscription at 74.40 euros. Digital and print-plus-digital subscriptions are also offered. This multi-channel presence reflects the media habits of the target group: trainers who work on the gym floor and need information that is available at all times, in the studio and on the move.

The website leistungslust.de understands itself as the multimedia arm of the B2B specialist magazine. Users find exclusive and individual content there that expands the print magazine's offering: industry news such as product announcements and event reports, specialist articles, company presentations, practical examples and interviews. The website thus serves the daily information needs of trainers between the bimonthly print issues.

The publisher is the Richard Pflaum Verlag GmbH & Co. KG, based at Lazarettstraße 4 in 80636 Munich, a Munich specialist publisher with a portfolio of B2B trade media. The editorial contact named in the trade directory is Florian Münch, with advertising sales handled by Florian Beisser. The publisher's media data presents the website's target group precisely: specialist information for personal, fitness and sports trainers.

History

Leistungslust was developed by the Richard Pflaum Verlag as the specialist magazine for the growing profession of fitness and sports trainers. The German fitness market has expanded dramatically over the past two decades: the number of gym memberships grew into the millions, boutique studios and personal training established themselves as premium segments, and the profession of the trainer differentiated into specialisations from athletic training to health-oriented fitness. A B2B magazine for this profession serves the information needs of a workforce that is largely freelance or employed in small businesses, with a constant need for continuing education.

The magazine's concept reflects the professionalisation of the trainer's role. Where fitness instruction was once a sideline, it has become a profession with recognised qualifications, scientific foundations and business requirements. Leistungslust addresses this professional identity: its authors include recognised trainers, top athletes and physicians, and its content combines training science with the business of training. The bimonthly rhythm suits a profession that needs depth rather than daily news: the magazine provides the background knowledge that trainers apply over weeks and months.

The digital extension through leistungslust.de followed the logic of the B2B media market: the print magazine provides the in-depth specialist content, while the website delivers the continuous flow of industry news, product information and event coverage. The publisher's media data for the website, issued in 2020/2021, documents the established structure of this dual offering.

Content and Sections

The content of Leistungslust is organised around the trainer's working day. Training science and methodology form the core: how to plan training programmes, how to coach technique, how to work with different target groups from competitive athletes to health-oriented clients. The contributions are written to be directly applicable: the trainer should be able to take the knowledge from the magazine onto the training floor.

Industry news keeps readers informed about the market in which they work: product announcements from the equipment and nutrition industries, event reports from the trade fairs and conventions of the fitness industry, and personnel news. Specialist articles provide the depth: contributions on exercise physiology, biomechanics, nutrition, regeneration and sports medicine, written by recognised experts. Company presentations introduce the suppliers and service providers of the industry, while practical examples show how successful trainers and studios work. Interviews with top athletes, renowned trainers and physicians give the magazine its voices.

The target group's breadth shapes the content mix. Personal trainers need business knowledge: how to acquire clients, how to price services, how to market themselves. Fitness trainers in gyms need the latest on group fitness trends and equipment. Sports coaches need the science of performance: periodisation, testing, talent development. Leistungslust serves all three groups with a common foundation of training science and differentiated practical content.

Publisher and Organization

Leistungslust is published by the Richard Pflaum Verlag GmbH & Co. KG, Lazarettstraße 4, 80636 Munich. The Munich publishing house is a specialist B2B publisher whose portfolio includes trade magazines for lighting technology, among others, and the fitness trainers' magazine fits the publisher's profile of clearly defined professional audiences. The editorial contact for the magazine is Florian Münch, reachable through the publisher's Munich telephone exchange, and advertising sales are handled by Florian Beisser.

The business model is that of the classic B2B specialist magazine: subscription revenue from the professional readership, supplemented by advertising from the suppliers of the fitness industry. The subscription prices document the professional positioning: 65.40 euros per year domestically, with digital and combined options, and a student rate of 40.60 euros that addresses the next generation of trainers in education. Advertising clients are the equipment manufacturers, nutrition companies, education providers and software companies that serve the trainer's market, for whom the magazine's readership of active professionals is the precise target group.

Digital Presence

The website leistungslust.de is the magazine's digital home and its multimedia arm. The site offers specialist information for personal, fitness and sports trainers with exclusive online content: industry news including product announcements and event reports, specialist articles, company presentations, practical examples and interviews. The site is in German and aimed at the professional readership, extending the bimonthly print magazine into the continuous digital flow.

The digital strategy follows the B2B logic: the print magazine provides the in-depth, thoroughly researched specialist content every two months, while the website delivers the current industry information and the interactive possibilities of the digital medium. For a profession that works on the move, between gym floor, studio and outdoor training, the combination of print depth and digital availability covers the complete information need. As the trade magazine of Germany's sports and fitness trainers, Leistungslust remains the specialist medium of the profession, in print every two months and online every day.

The magazine's role extends beyond information into professional identity. In an industry with many self-employed trainers and small studios, a dedicated trade magazine provides the shared professional reference: the standards of good training, the scientific basis of the methods, and the business knowledge that turns a trainer into an entrepreneur. Leistungslust serves this function for the German-speaking fitness profession, connecting the individual trainer to the wider community of the trade.