letsrecycle.com

About letsrecycle.com

letsrecycle.com is the UK's leading online news service for the waste management, recycling and resource industries, published from London. Owned by Roar B2B Ltd (which acquired Environment Media Group in August 2021), it provides daily news, market intelligence, jobs and events for the recycling sector — including the RWM and Letsrecycle Live exhibitions — serving local authorities, waste companies and the circular economy. Visit the official website at letsrecycle.com.

History and founding

letsrecycle.com was established by Environment Media Group (EMG), founded in 2000, as the digital news service for the UK's recycling and waste management industries. It grew alongside the sector's transformation — from the landfill-dominated 1990s through the EU-driven recycling revolution of the 2000s to today's circular economy agenda — becoming the industry's daily read. In August 2021 EMG was acquired by Roar B2B Ltd, the exhibitions and B2B media group, bringing the title into a portfolio built around live events. Under Roar B2B, letsrecycle.com has continued its daily news operation while integrating with the group's events.

Ownership and funding model

letsrecycle.com is owned by Roar B2B Ltd, which acquired Environment Media Group in August 2021. Roar B2B is an exhibitions-led B2B media company, and the title sits within a portfolio where publishing and live events reinforce each other. The site is free to its professional readers and funded by advertising, sponsored content, recruitment advertising and commercial partnerships with the waste industry's suppliers and service companies. Its events — including RWM (the Resource & Waste Management Expo) and Letsrecycle Live — are major commercial operations in their own right.

Editorial focus and coverage areas

letsrecycle.com covers the waste and resources sector comprehensively: recycling markets and materials prices, waste policy and regulation (from Defra consultations to extended producer responsibility), local authority waste services, waste company news and deals, technology and equipment, energy from waste, and the circular economy. Its daily news tracks the developments that affect the industry's economics — from commodity price movements to planning decisions on waste facilities. The site's market intelligence, including pricing data, is essential professional information for the sector.

Notable leadership: Rob Mowat

The title's editorial identity has been shaped by figures including Rob Mowat, associated with its development as the industry's news leader. Its journalists cover a technically complex beat — waste regulation, materials markets, processing technology — demanding specialist knowledge. The team's expertise in the sector's economics and policy gives its reporting authority with the industry's professionals.

Audience and reach

letsrecycle.com's audience is the UK waste and resources industry: local authority waste officers, waste management companies, recyclers, reprocessors, equipment suppliers, consultants and policymakers. Its daily news emails are essential reading across the sector, and its jobs board serves the industry's recruitment needs. The title's events extend its reach into the physical gatherings where the industry does business.

Business model

letsrecycle.com operates the classic B2B publishing-events model: free professional news funded by advertising and recruitment, with the major commercial upside in live events. RWM and Letsrecycle Live — exhibitions serving the resource and waste management sector — generate exhibitor, sponsorship and visitor revenues at a scale that dwarfs publishing income. This publishing-plus-events flywheel is Roar B2B's core strategy: the website builds the audience and authority that fill the exhibition halls.

Digital platforms, jobs and newsletters

letsrecycle.com publishes daily news through its website and distributes via email newsletters that deliver the sector's developments to professionals' inboxes. Its jobs section serves waste-industry recruitment, and its events platforms promote RWM, Letsrecycle Live and related gatherings. The site's archive documents two decades of the industry's evolution — a unique record of the UK's journey toward a circular economy.

Awards and recognition

letsrecycle.com is recognised as the leading news source for the UK's waste and recycling industries — the title professionals check first. Its events, RWM and Letsrecycle Live, are among the sector's flagship gatherings. The 2021 Roar B2B acquisition validated the brand's value, bringing it into a group built around exactly the publishing-events synergy the title exemplifies.

Community and industry role

letsrecycle.com functions as the waste industry's trade paper, marketplace and forum: the daily record of markets and policy, the jobs board where the sector hires, and the events where it meets. In a sector undergoing profound transformation — from extended producer responsibility to deposit return schemes to the circular economy — the title's independent, specialist journalism provides the shared information base the industry needs.

Outlook

letsrecycle.com continues its daily news operation under Roar B2B's ownership, covering a sector at the centre of the sustainability agenda. With major policy reforms underway and the circular economy moving from aspiration to regulation, the industry's need for dedicated journalism is greater than ever. For the UK's waste and resources professionals, it remains the essential read.

Events and the B2B flywheel

letsrecycle.com exemplifies the modern B2B media model in which publishing and events are two sides of the same business. The website's daily news builds the audience, authority and data that make RWM and Letsrecycle Live possible; the exhibitions, in turn, generate the revenues and relationships that sustain the journalism. Roar B2B's 2021 acquisition of Environment Media Group was a bet on this flywheel — and on the waste sector's growth as sustainability moves up the agenda. For the industry, the combination is powerful: the news to understand what's happening, and the events to meet the people making it happen. In a B2B world where pure publishing struggles, letsrecycle.com's events-backed model points to the future.

letsrecycle.com's two decades of daily publishing have made it the institutional memory of the UK's recycling revolution — and its archive documents one of the great environmental transformations of modern Britain. The site has reported on the entire arc: the landfill-dominated 1990s legacy, the EU Landfill Directive's impact, the recycling-rate surge of the 2000s, the 2008 financial crisis's commodity-price collapse, China's 2018 National Sword import ban and its seismic market effects, and the current extended-producer-responsibility and deposit-return-scheme reforms. Its market intelligence — materials prices, sector deals, capacity developments — is the industry's shared information base, the data on which commercial decisions rest. The events operation — RWM, Letsrecycle Live — turns that audience and authority into the sector's physical gatherings, where the industry meets, debates and does business. Roar B2B's August 2021 acquisition of Environment Media Group recognised the value of this publishing-events flywheel: the website builds the community, the exhibitions monetise it, and each reinforces the other. Figures like Rob Mowat shaped the title's development into the industry's definitive news source. For local authority waste officers, reprocessors, equipment suppliers and policymakers, the site's daily emails are essential professional reading. In a sector where policy, markets and technology change constantly, an independent, specialist, daily news service isn't a luxury — it's infrastructure. letsrecycle.com is that infrastructure.

For the circular economy's next phase — with extended producer responsibility, deposit return schemes and the UK's evolving waste strategy reshaping the industry's economics — letsrecycle.com's role only grows. The professionals navigating these reforms need daily, specialist, independent journalism: the policy detail, the market data, the sector deals, the technology developments. Under Roar B2B's ownership, with its publishing-events flywheel and its flagship exhibitions, the title is well resourced to provide it. Two decades in, the industry's daily read shows no sign of slowing down.