About Living at Home

Living at Home

Living at Home is a monthly German home and lifestyle magazine, published in Hamburg by the Bauer Media Group. Appearing every month with the online platform livingathome.de, it inspires its readers with ideas for everything that makes life more beautiful: at home, with guests, in the garden and on the road. Thematically diverse and tailored to the readers' taste, each issue unfolds entire style worlds, like a modern concept store, presented exactly as the readers want to live: high-quality and homely, generous and casual. With its blend of interior design, DIY, decoration, garden and travel, Living at Home is one of the established titles in the German home magazine segment.

Overview

Living at Home addresses the home-loving reader: predominantly women who see their home as the centre of their lives and who enjoy designing, decorating and entertaining. The magazine's self-description captures its programme: full of ideas, it shines from four departments each month on what makes life more beautiful. The four departments structure every issue: at home, with guests, in the garden, and on the road. This structure gives the magazine its rhythm: the interior design features, the entertaining and cooking content, the garden topics, and the travel inspiration.

The presentation follows the concept-store idea: entire style worlds are unfolded thematically, like the curated departments of a modern store, and presented as the readers want to live: high-quality and homely, generous and casual. Doing things yourself and redecorating are part of the programme, but stylishly and with class: without great effort, but with great effect. A home, the magazine insists, is more than living: it is the expression of personality, the stage of life, the place of well-being.

The June 2026 issue illustrates the approach: the editorial invites readers to travel to France while reading, entirely relaxed, visiting wonderful houses in Brittany and Provence and enjoying the French art de vivre, the casual combination of design, tradition and cosiness. The inspiration is international, but the application is domestic: how to bring the ideas home, how to adapt the styles to one's own four walls.

Living at Home appears monthly, twelve issues per year, and is available in print and as an e-paper through platforms such as Zinio. The publisher is the Bauer Media Group, the Hamburg-based media house founded in 1875, one of Europe's largest magazine publishers with more than 600 magazines worldwide. The magazine's website, livingathome.de, extends the monthly print rhythm with current content, ideas and service.

History

Living at Home was developed by the Bauer Media Group as the home magazine for the design-conscious female readership. The German home magazine segment, led by titles such as Schöner Wohnen, has been one of the most stable segments of the German magazine market: the home as a topic combines the reader's emotional engagement with the advertiser's interest in furniture, decoration and lifestyle products. Living at Home positioned itself in this segment with its concept-store approach and its four-department structure.

The magazine's history reflects the evolution of German living culture: the individualisation of interior design, the rise of DIY and upcycling, the garden as an extended living room, and the blending of living and travel inspiration. Through the years Living at Home has accompanied these trends with its characteristic mix of high-quality presentation and practical accessibility: the styles are aspirational, but the realisation is always within reach.

The Bauer Media Group's ownership gives the magazine the backing of one of Germany's great publishing houses. Founded in 1875 as the Heinrich Bauer Verlag in Hamburg, the Bauer Media Group has grown into a European media company with magazines, radio stations, digital products and outdoor advertising, employing around 12,000 people. Living at Home benefits from this infrastructure: the central editorial resources, the advertising sales organisation, and the digital platforms.

Content and Sections

Each issue of Living at Home is structured by the four departments. At home is the interior design core: room portraits, furnishing ideas, colour and material trends, and the presentation of style worlds from Scandinavian clarity to French casualness. The features show real homes and the people who live in them, with the practical information on where to find the furniture and accessories.

With guests addresses entertaining and cooking: table decorations, menu ideas, recipes for convivial evenings, and the art of hospitality. The magazine treats entertaining as part of the home: the beautifully set table, the welcoming atmosphere, the food that brings people together. In the garden extends the home outdoors: garden design, terrace and balcony ideas, plant portraits, and the outdoor living that has become the second living room.

On the road provides the travel inspiration: houses and interiors from other countries, as in the June 2026 French special, travel destinations with style, and the ideas that readers can bring home from their journeys. The DIY thread runs through all departments: doing things yourself and redecorating, stylishly and with class, without great effort but with great effect.

The editorial voice is that of the inspiring friend: personal, warm, and knowledgeable. The editorials address the readers directly, sharing the editor's own experiences and inviting the readers into the issue's world. The photography is central: the high-quality, homely, generous and casual presentation that the magazine promises is delivered above all through the images.

Publisher and Organization

Living at Home is published by the Bauer Media Group, the Hamburg-based media house whose corporate parent is the Heinrich Bauer Verlag KG, founded in 1875. The Bauer Media Group is one of Europe's largest magazine publishers, with a portfolio of more than 600 magazines, over 400 digital products and numerous radio stations, employing around 12,000 people. The group's German publishing operations are led from Hamburg.

Detailed information about the magazine's current editorial leadership is not publicly confirmed in the sources consulted. The magazine is produced by the group's editorial teams in Hamburg, following the Bauer standards for the women's and lifestyle segment.

The business model combines copy sales, subscriptions and advertising. The readership of home-interested women with purchasing power is the precise target group of the furniture, decoration, DIY and lifestyle industries: the advertisers who present their products in the magazine's style worlds. The e-paper distribution through platforms such as Zinio extends the print circulation into the digital space, and the website livingathome.de serves the daily inspiration between the monthly issues.

Digital Presence

The website livingathome.de is the magazine's digital home, extending the monthly print inspiration with current ideas, articles and service content. The site is in German and follows the magazine's four-department structure, offering the home, guests, garden and travel content in the daily digital flow. The e-paper editions on platforms such as Zinio make the complete print issues available digitally, with the June 2026 issue's French art-de-vivre special accessible page by page.

The digital strategy serves the print magazine: the website provides the continuous inspiration between issues, promotes the current magazine, and recruits subscribers. For a home magazine, the visual inspiration translates naturally to the digital medium, and the website's ideas complement the print issue's style worlds. With its monthly print rhythm, its e-paper and its daily online presence, Living at Home remains the inspiring home magazine of the Bauer Media Group, in print every month and online every day.