About Lugares

Lugares

Lugares is an Argentine travel magazine published by Grupo La Nación in Buenos Aires. It is a monthly magazine of travel and tourism devoted to Argentine and world destinations, photography and travel guides, and it forms part of the La Nación group's magazine portfolio alongside OHLALÁ!, Brando, Living and Jardín. Its scale can be measured by its numbering: the October 2026 issue was number 366, a count consistent with more than three decades of monthly publication. In that issue the magazine travelled from the Río Manso in Patagonia to Península Valdés, from Villa La Angostura and San Martín de los Andes to an expedition by sailing boat to the Isla de los Estados at the far end of the continent, a table of contents that states its editorial creed plainly: Argentina itself, in its full geographic immensity, is the first destination, and its readers are travellers who intend to go and see it.

Publisher: Grupo La Nación's magazine portfolio

Lugares is published by Grupo La Nación, the company of the Buenos Aires newspaper La Nación, through its magazine division, the Grupo de Revistas La Nación. Portfolio presentations of the group list its magazines together, Brando, Living, Lugares, OHLALÁ! and Rolling Stone among them, as a family of monthly lifestyle titles. Within that family, each title owns a territory of the affluent reader's life: Brando the man's world, OHLALÁ! the woman's, Living the house, Jardín the garden, and Lugares the journey. That structure gives Lugares a defined commercial and editorial role: it is the travel authority of the La Nación group, produced to the production standards of a newspaper with a century and a half of history, and sold to readers and advertisers as part of a trusted national media house. Its editorial base is Buenos Aires, the Autonomous City of Buenos Aires, from which its photographers and writers depart for the destinations they cover.

A monthly built on Argentine geography

The defining choice of Lugares is geographic. Where many travel magazines lead with the exotic and international, Lugares leads, issue after issue, with Argentina: Patagonia above all, but also the Litoral, the northwest, Cuyo, the pampas and the Atlantic coast, with world destinations in a supporting role. The country's scale makes that choice inexhaustible; Argentina runs from subtropical jungle at Iguazú to the subantarctic edge of Tierra del Fuego, from the Andes to the Atlantic, and most Argentines have seen only a fraction of it. A monthly that maps that territory in depth, returning to classic destinations with new angles while opening little-known ones, performs a national service as well as an editorial one. Its October 2026 issue, number 366, is a fair sample: of its principal contents, every major feature was Argentine, and the single expedition story reached the Isla de los Estados, the island at the mythical confines of the continent east of Tierra del Fuego.

Inside a representative issue

The published contents of issue 366, October 2026, document the magazine's method in detail. The issue proposed Río Manso Camp, with rafting, horse riding and trekking on the banks of the Manso river and a proposal of rest and outdoor life. It focused on Villa La Angostura through a review of the history and present of the mountain village, and on Las Balsas, the hostelry recognised as the first Relais & Châteaux property in Latin America, presented through its growth and the conservation of its original exclusivity. Its travel agenda toured Península Valdés, with references to its fauna, to the Welsh community of Gaiman and to the novelties of Puerto Madryn, and reached San Martín de los Andes with its classics and its newest excursions, restaurants and hotels on the shore of Lake Lácar. An opening section carried Campo de margaritas, a space titled Escabiologías treated Bressia Casa de Vinos, an expedition in two sailing boats reached the Isla de los Estados, and the Museo Paleontológico Egidio Feruglio appeared for its export of Patagotitan replicas to the world. Nature, hospitality, culture, wine, adventure and science in one monthly: that is the Lugares formula.

Photography and the travel guide tradition

Lugares belongs to the tradition of the photographic travel magazine: the destination is sold first by the image, and the magazine's authority rests on sending its own photographers and writers to the places it recommends. Its features combine the evocative, landscape and wildlife photography, with the practical, the guide information a traveller needs about excursions, restaurants, hotels and seasons, as in its San Martín de los Andes coverage of novelties and classics in excursions, restaurants and lakeside hotels. Group portfolio listings from earlier years show the same approach across the seasons: a Patagonia issue moving through Junín de los Andes, Villa Pehuenia and Caviahue-Copahue, Chile's Parque Pumalín, the west of Chubut and kayaking on the Río Arrayanes in Los Alerces National Park. The pattern is consistent across decades: regional circuits, told in depth, with the service information to repeat the journey.

Destinations: Patagonia and the whole country

Patagonia is the magazine's heartland, as the contents above show: the lake district of Neuquén and Río Negro, the Valdés peninsula and the Chubut valley, the far south and its islands. But the remit is national and, in its supporting coverage, international. The magazine's subject is the journey itself, above all the journey within Argentina undertaken by Argentines, a form of travel writing that doubles as a portrait of the country. Its attention to the Welsh community of Gaiman, to a wine house, to a palaeontology museum exporting dinosaur replicas, shows the method at work: the destination is never only scenery, but history, community, food and work. For readers planning travel, that depth converts inspiration into itinerary; for readers travelling from an armchair, it converts a province they may never visit into a place they understand.

Readers: the La Nación traveller

Lugares addresses the reader of the La Nación magazine family: an affluent, educated Argentine traveller who takes holidays in the country's destinations, stays in its hostelries and boutique hotels, eats in its regional restaurants and returns to the classics with each season. The presence in its pages of a property such as Las Balsas, the first Relais & Châteaux hostelry in Latin America, indicates the level of hospitality the magazine habitually covers, while its expedition and trekking content speaks to the same reader's appetite for active and nature travel. This is not backpacker media, nor is it pure luxury media; it is the travel magazine of the established Argentine traveller, for whom domestic tourism is a serious pleasure and a recurring annual decision. The magazine's longevity, more than three hundred and sixty monthly issues by late 2026, measures how durably that reader and that territory have sustained each other.

Longevity and the numbering record

The numbering of Lugares is itself the best public evidence of its history. A monthly magazine does not reach issue 366 without roughly thirty years of continuous publication, which places its origins in the mid-1990s by simple arithmetic from the October 2026 issue; this profile presents that as the inference it is, since the publisher's public materials consulted do not state a founding date. What is not inference is the continuity the number represents: three hundred and sixty-six monthly journeys in print, through Argentina's economic crises, the collapse and recovery of its tourism industry, the pandemic that halted travel altogether, and the digital transformation of magazine publishing. Specialist travel titles are fragile businesses; a monthly that has appeared that many times is an institution of its sector, and its back catalogue amounts to a photographic and journalistic atlas of Argentina assembled over three decades.

Digital and group presence

As a Grupo La Nación title, Lugares participates in the digital ecosystem of one of Argentina's largest media groups, whose newspaper site is among the country's most visited, and whose magazine brands circulate their content across web and social channels. Travel content is particularly suited to that environment: destination features are searched by readers planning journeys long after the printed issue has left the kiosks, and the magazine's archive of Argentine destinations functions as an evergreen guide library. The printed monthly remains the curated, photographic object, the issue a reader keeps; the digital presence extends its useful life indefinitely. In the group's commercial presentations, Lugares has long been promoted alongside its sister magazines to advertisers in tourism, hospitality and regional economies, a sector for which a dedicated, trusted travel masthead is the natural medium.

Buenos Aires base, national territory

Lugares is edited in Buenos Aires, where Grupo La Nación is headquartered, and Buenos Aires is also the point of departure of most of its readers' journeys and the home of the country's travel industry. The magazine's territory, however, is the nation and, secondarily, the world: its October 2026 contents alone span Río Negro, Neuquén, Chubut and the waters beyond Tierra del Fuego. That structure inverts the usual geography of media power, in which the capital reports on itself; here the capital's magazine exists to report on everywhere else, and to send its readers there. In a country whose citizens often know foreign capitals better than their own provinces, a long-lived monthly devoted to the national territory performs cultural work beyond tourism, and Lugares has performed it, issue by issue, for more than three hundred and sixty months.

Current status

Lugares is a current Grupo La Nación magazine, published monthly and documented at issue 366 in October 2026 with a full programme of Argentine destination features. It remains the travel title of the La Nación magazine portfolio, devoted to Argentine and world destinations, photography and travel guides, produced in Buenos Aires for a national readership of travellers. Public sources consulted for this profile do not publish verified circulation figures, and none are claimed here. The documented record, its publisher, its portfolio position, its numbering and its published contents, establishes its standing: Lugares is Argentina's established travel monthly, and one of the longest-running windows through which Argentines have looked at their own country.