About Madhurageetham FM

Madhurageetham FM

Overview

Madhurageetham FM is a Malayalam-language radio programme broadcast in Toronto, Ontario, on CJSA-FM 101.3, the licensed ethnic station branded as CMR Diversity FM 101.3 and operated by Canadian Multicultural Radio (CMR). Madhurageetham is a programme service rather than a station: it holds no licence or frequency of its own, and its name refers to the long-running weekly Malayalam show that airs on CMR's signal. On its own website, the programme describes itself as an "interactive LIVE Malayalam radio show aired every Saturday on 101.3 FM," and it has presented Malayalam music, cookery, celebrity interviews and community features to Toronto's Malayalee audience since 2004. The programme marked its twentieth anniversary in 2024, an event covered by the diaspora press, and its website remained live and presenting the Saturday show as current when checked in October 2026. It should not be confused with CJRK-FM (East FM 102.7), a separate Toronto ethnic station whose licensed core languages are Korean, Farsi and Tamil; Madhurageetham belongs to the CMR 101.3 schedule.

History

Madhurageetham dates its launch to 2004, the same year its host station signed on. CJSA-FM began broadcasting on August 20, 2004, as a multilingual station serving the Greater Toronto Area, licensed to owner Stanislaus Antony and operated under the Canadian Multicultural Radio banner; its call letters' "CMR" identity reflects a schedule serving, in the station's own description, more than twenty ethnic groups in more than twenty-four languages. The station began in Scarborough and moved to its current facility on Rexdale Boulevard in Etobicoke late in 2004, with its transmitter atop First Canadian Place in downtown Toronto. In December 2013 CJSA added HD Radio operations, and on January 14, 2014 CMR launched a 24-hour Tamil-language service on its HD2 subchannel — one of Canada's first HD Radio broadcasts — with Hindi/Urdu programming on HD3 and Punjabi programming on HD4. CMR's published programme list, retrieved from the station in 2019, names Madhurageetham as the station's Malayalam programme, and the programme's own site gives 2004 as its starting year. In June 2024, The Indian Eye, a South Asian diaspora publication, reported on Madhurageetham's twentieth-anniversary celebrations, which were combined with its Miss & Mrs Malayali Canada 2024 pageant in Toronto — independent, recent evidence that the programme was still an active part of the city's Malayalee cultural calendar two decades after launch. Technically, CJSA-FM is a Class B1 FM station broadcasting with an average effective radiated power of 373 watts (850 watts peak) from an antenna 283 metres above average terrain atop First Canadian Place, a modest-power signal aimed at the Greater Toronto Area rather than a regional powerhouse — a technical profile typical of Toronto's licensed ethnic stations, whose value lies in targeted language programming for defined communities rather than in raw coverage area.

Programming and Content

The core of Madhurageetham is its live Saturday broadcast on 101.3 FM, presented as an interactive show in which listeners form part of the programme. According to the programme's own website, its regular elements include Naadan Ruchi, a cookery segment presented with chef Asha Reji that focuses on Kerala home cooking; interviews with visiting and local celebrities; film selections and discussion drawn from Malayalam cinema; music that crosses between Kerala and the diaspora; and features built around personalities from the local Malayalee community. The programme's own site summarises its record, in its own figures, as encompassing more than fifteen shows and features, seventy-five celebrity interviews and twenty-five community events; those numbers are the programme's own presentation of itself and are not independently audited. Beyond the microphone, Madhurageetham is known in the community for the Miss & Mrs Malayali Canada pageant, which it presents as part of its events work: coverage of the 2024 edition in The Indian Eye described thirty finalists taking part, with Anisha George and Janani Maria Antony named as the winners of the Miss and Mrs titles respectively. That combination — a weekly radio show, food and film segments, and an annual community pageant — makes Madhurageetham as much a community institution as a broadcast slot.

Audience and Reach

Madhurageetham addresses Toronto's Malayalee community: Malayalam speakers who immigrated from Kerala and their families across the Greater Toronto Area, reached over the air through CJSA-FM's Toronto signal and online through the programme's website. No ratings measurement for the programme is published, and the only audience figure associated with it is the programme's own: its website cites 10,679 listeners among its self-published statistics. That figure is the programme's own claim, undated in methodological terms, and is reported here as such rather than as a verified audience measurement. The anniversary coverage in The Indian Eye in June 2024, the scale of its 2024 pageant and the longevity of the Saturday slot on a licensed Toronto station together indicate an established and continuing community presence, but the size of its weekly listenership cannot be stated more precisely from public sources.

Digital Presence

The programme's digital home is madhurageetham.com, which was live when checked in October 2026 and presents the Saturday show in the present tense, together with the programme's background, its segments, its events work and its contact details. The site functions as the programme's public face: it introduces the show and its features, promotes its community events such as the Malayali Canada pageant, and publishes the office address, telephone number and email address through which the programme can be reached. Its broadcast availability, however, remains anchored to the host station: the live programme is heard on CJSA-FM 101.3 in Toronto, a licensed station whose own web presence is maintained by Canadian Multicultural Radio, so the programme's online identity and its on-air identity are deliberately separate — listeners hear Madhurageetham on CMR's frequency and find its programme information on its own domain.

Ownership and Organisation

Madhurageetham is a programme produced for broadcast on CJSA-FM; the broadcast licence for 101.3 FM is held by the station's owner, Stanislaus Antony, through Canadian Multicultural Radio, and the station's other language services — including its Tamil HD2, Hindi/Urdu HD3 and Punjabi HD4 subchannels — are likewise CMR operations. The programme's own leadership was identified in The Indian Eye's June 2024 anniversary coverage, which named Vijay Sethumadhavan as the programme's chief executive and co-founder and Mridula Menon as its pageant director and co-founder. Those roles are reported here as that dated coverage presented them; the programme does not publish a full masthead or corporate structure on its website, and no separate production company for the programme could be verified from public sources. Its office address, published on its own site, is in the same Rexdale Boulevard facility in Etobicoke from which CMR operates, consistent with its status as a programme within the CMR station rather than an independent broadcaster.

Contact and Availability

Madhurageetham can be contacted at its published office, 306 Rexdale Blvd Unit #1, Etobicoke, ON M9W 1R6, by telephone at +1 416-356-8529, and by email at madhurageetham1013@gmail.com, as published on its website. The programme airs live on Saturdays on CJSA-FM 101.3 (CMR Diversity FM 101.3) in Toronto; its website does not publish the exact Saturday start time in the material reviewed for this profile, so listeners should confirm the current slot through madhurageetham.com or CMR's programme information before tuning in. The programme's events, including its Malayali Canada pageant, are announced through its website and community coverage. No other public contact channels for the programme could be verified.