About Malerblatt

Malerblatt

Malerblatt is the specialist magazine for decision-makers in the German painter and plasterer trade, published by Konradin Medien GmbH. Appearing twelve times a year and in its 98th volume in 2027, it informs and inspires the leadership of painting, lacquering and stucco businesses with high-quality design examples, well-founded technical articles, management contributions and current industry news. As the official organ of the regional guild associations of Rhineland-Palatinate, Hesse and South Baden, it combines opinion-forming journalism with practical decision support for the trade's businesses, across print, the malerblatt.de website, a weekly newsletter and a podcast.

Overview

Malerblatt positions itself as the medium for the Führungskräfte, the executives and owners, of the Maler- und Stuckateurhandwerk: the painting and plastering trades. The target group spans painter and lacquerer businesses, plasterer businesses, interior outfitters, construction companies, renovation firms, the painters' supply trade, the supply industry, schools and associations. The editorial promise is to inspire and inform with high-quality Gestaltung, design examples, with substantiated technical content and management articles, and with current news from the industry.

The magazine appears twelve times a year in DIN A4 format, available as a print subscription and a digital subscription. The product family extends the reach across all media channels: the specialist magazine itself, the website malerblatt.de, the weekly newsletter, the Wissens-Check knowledge quiz for professionals, the social media activities, and the Malerblatt Podcast for the painting and interior trades. The market research business, with the representative Malerblatt Marktbefragung of selected painting businesses across Germany, adds a data service for the supply industry.

The publisher is Konradin Medien GmbH, the Leinfelden-based specialist media house, with Katja Kohlhammer named as the publisher (Herausgeberin). The editor-in-chief is Martin Mansel, supported by the editorial team including Andreas Ehrfeld, Larissa Sailer, Susanne Sachsenmaier-Wahl and Susanne Wierse. The magazine is the organ of the Landesinnungsverbände Rheinland-Pfalz, Hessen and Südbaden, the regional guild associations of the painter and lacquerer trade.

History

The Malerblatt's 98th volume in 2027 documents a publishing history of nearly a century: the magazine's origins lie in the late 1920s, when the organised painter trade first created its own journalistic voice. Through the decades the title accompanied the trade through the post-war reconstruction boom, the industrialisation of coating technology, the environmental turn of the 1980s and 1990s, and the digitalisation of the craft businesses in the 2000s.

The painter trade's press has always served a dual function: the technical information and the professional identity. The Maler, the painter, is both craftsman and designer: the trade's journals document the techniques and materials, but they also celebrate the creative achievement, the colour, the surface, the restored facade. The Malerblatt's emphasis on high-quality design examples reflects this identity: it shows the trade what it is capable of, and it gives the business owners the arguments to sell the quality to their customers.

The Konradin publishing house, one of Germany's leading specialist publishers, gave the Malerblatt its modern form: a cross-media product family that serves the trade's decision-makers in print, online and audio. The organ function for the three regional guild associations anchors the magazine in the trade's institutional structure: it is not merely a commercial magazine but the official voice of the organised trade in three federal states.

The digital expansion followed the industry's own digitalisation: the website, the weekly newsletter, the Wissens-Check and the podcast reflect the ways the trade's professionals inform themselves today. The market research with the Malerblatt Marktbefragung extends the brand into the data business, serving the supply industry's need for representative market intelligence.

Content and Sections

The content mix follows the needs of the business owner. The Gestaltungsbeispiele, the design examples, inspire with high-quality projects: the colour concepts, the surface designs, the creative techniques that show what the trade can achieve. The Fachtechnik articles deliver the technical substance: the coating systems, the application techniques, the standards and regulations, the product innovations of the supply industry.

The Managementbeiträge address the business side: the company management, the order acquisition, the customer retention, the staff recruitment and development, the succession planning, the digitalisation of the business processes. The current Nachrichten from the industry keep the readers up to date: the association news, the trade fair reports, the market developments, the regulatory changes.

The column "Unverdünnt aufgetragen" by Werner Schledt, the long-time business consultant and association manager in the Hessian painter and lacquerer trade, provides the opinionated voice: relevant industry topics, impulses, and the occasional satirical take. The podcast extends the editorial content into audio, with the editor Andreas Ehrfeld as the moderator, featuring experts who share their perspectives, experiences and know-how for professionals, entrepreneurs, designers and trainers.

The special formats extend the editorial brand into live and data experiences. The Malerblatt Ortstermin brings some 25 painting and plastering businesses together at a reference project for an afternoon: the editor-in-chief welcomes the guests and moderates, while the selected project partners present their realised solutions directly at the object, with editorial coverage before, during and after the event. The Malerblatt Marktbefragung, the representative market survey of selected painting businesses across Germany, produces the data that the supply industry buys: custom questions on trends, from the customers' influence on brand choice to the use of online shops, delivered with detailed reporting.

Publisher and Organization

Malerblatt is published by Konradin Medien GmbH, the specialist media house based in Leinfelden-Echterdingen near Stuttgart. The publisher (Herausgeberin) named in the media data is Katja Kohlhammer, and the editor-in-chief is Martin Mansel, who also moderates the Malerblatt Ortstermin events, the on-site reference-project events organised with industry partners.

The advertising business is led by Carola Gayda as Anzeigenleiterin. The magazine's organ function for the Landesinnungsverbände Rheinland-Pfalz, Hessen and Südbaden gives it the institutional anchoring in the organised trade: the guild associations' members form the core readership, and the magazine serves as their information and opinion platform.

The business model combines subscriptions (print and digital), advertising, the cross-media special formats (Ortstermin events, podcast sponsorships, market research), and the newsletter business. The product family's reach across all media channels maximises the value for the advertisers of the supply industry.

Digital Presence

The website malerblatt.de is the digital home of the brand: the current articles, the archive, the subscription and newsletter services, and the e-commerce for the digital subscription. The weekly newsletter delivers the industry news to the subscribers' inboxes. The Malerblatt Podcast, available on all common podcast platforms and on YouTube, extends the brand into audio, with advertising opportunities for pre-rolls and mid-rolls.

The social media activities and the Wissens-Check, the knowledge quiz for professionals, engage the community interactively. The digital strategy serves the cross-media product family: the print magazine provides the depth and the inspiration, the website and newsletter the currency, the podcast the personality, and the market research the data. In a trade where the business owner is also the craftsman, the digital services respect the reader's time: the weekly newsletter filters the week's news, the podcast accompanies the drive to the building site, and the Wissens-Check tests the professional knowledge in the coffee break. With its 98th volume in 2027 and its organ function for three regional guild associations, Malerblatt remains the specialist magazine for the decision-makers of the German painter and plasterer trade, in print twelve times a year and online every day.