About Markt & Technik

Markt & Technik

Markt & Technik is a German-language weekly trade newspaper for the electronics industry, published in Haar near Munich. Describing itself as the independent weekly for electronics, it has accompanied the development of the electronics industry for five decades — from the arrival of the first microprocessors to the present era of artificial intelligence — and celebrated its 50th anniversary in 2026. The title belongs to WEKA Fachmedien GmbH, a leading provider of cross-media brands for the electronics, automation, energy technology, and ICT markets, which itself became part of the NürnbergMesse group. Its readership consists of electronics decision-makers in development, purchasing, and management. In a specialist media market where electronics titles compete for the attention of engineers and managers, Markt & Technik holds a distinctive position as the industry's weekly newspaper: fast, market-oriented, and tied to the electronica trade fair, the world's leading electronics exhibition in Munich.

Overview

Markt & Technik appears weekly and addresses the professional electronics audience across the full value chain: developers and design engineers, purchasing managers, and management in electronics manufacturing, distribution, and application industries. The editorial program combines market reporting with technical content: industry news, company developments, product reports, and analyses of market trends, alongside specialist knowledge for development and production practice. The title's weekly rhythm distinguishes it from the monthly specialist magazines of the same publisher and positions it as the industry's newspaper — a fast medium for market intelligence.

The publisher, WEKA Fachmedien, describes itself as a leading provider of cross-media brands for the growth markets of electronics, automation, energy technology, and ICT. Its portfolio includes the media brands Markt&Technik, Elektronik, DESIGN&ELEKTRONIK, Computer&AUTOMATION, CRN, and funkschau, as well as the online platform elektroniknet.de. The editorial team behind elektroniknet.de — described as the largest electronics editorial staff in the world, with nearly thirty specialist editors — also serves the print titles from the Haar editorial offices near Munich. The editor-in-chief of Markt&Technik is Dr. Ingo Kuss.

The readership is concentrated in the German-speaking electronics industry, with the title's market reporting reaching decision-makers in development, purchasing, and management. The close connection to the electronica trade fair — organized by Messe München and held in Munich — gives the title a natural anchor in the industry's central gathering, which the magazine has accompanied editorially for decades.

History

The first issue of Markt&Technik appeared in 1976, in the midst of the technological upheaval of the 1970s, when the electronics industry stood at the beginning of its digital transformation. The shift from classical component technology to the computer and microprocessor era had just begun: discrete components, the first integrated circuits, and pioneering achievements in semiconductor technology shaped the period, and the electronica trade fair — which had premiered in Munich in 1964 as Germany's first specialist fair for electronic components — was already a decade old. Markt&Technik started as the journalistic companion to this industry in transition.

The magazine's corporate history runs through the restructurings of German specialist publishing. In the 1990s the book business of the original Markt+Technik publishing house was separated from the magazine business; the magazines were spun off into the subsidiary Magna Media Verlag AG and later, around 1998, brought into the WEKA publishing group. In 1996 WEKA had taken over Magna Media Verlag AG with the outsourced computer magazines of the Markt+Technik publishing house. In 1998 Magna Media was merged with the DMV publishing house to form the Weka magazine group. The WEKA Group itself, founded in 1973 by Werner and Karin Mützel in Kissing near Augsburg, grew into a major German media company for specialist information and professional training, and was taken over by the investment company Paragon Partners in 2020.

In its anniversary year 2026, the title celebrated five decades of specialist journalism — fifty years in which it served, in the publisher's words, as the "memory" and pacemaker of the industry. Most recently, WEKA Fachmedien was acquired by NürnbergMesse, the Nuremberg trade-fair company, which is integrating the electronics media portfolio — including Markt&Technik, Elektronik, Elektronik automotive, and Elektronik medical — with its own trade-fair and conference business to develop hybrid models of events and content.

Coverage and Content

The editorial coverage of Markt&Technik spans the electronics industry in its full breadth. Market reporting forms the core: company news, mergers and acquisitions, management changes, and analyses of market developments across semiconductors, passive components, electromechanics, optoelectronics, power electronics, and embedded systems. The title tracks the industry's cycles — from the miniaturization waves of the 1980s and 1990s, through the surface-mount technology revolution, to the current topics of artificial intelligence, energy transition, and supply-chain resilience.

Technical content complements the market reporting: product reports, application articles, and specialist knowledge for development and manufacturing practice. The publisher's online platform elektroniknet.de organizes the same content universe into eleven sections — automation, automotive, semiconductors, distribution, e-mechanics, manufacturing, embedded, communication, passive components, measurement and testing, opto, and power — giving electronics decision-makers in development, purchasing, and management a tailored information structure that the weekly print title mirrors and condenses.

The anniversary coverage of 2026 illustrated the title's historical role: retrospective articles traced the industry's path from the first microprocessors to the AI era, with practitioners recalling decades of technological change — from the construction of production lines for customer-specific SMD networks to the evolution of multilayer ceramic capacitors and the establishment of SMD inductors and resistors as indispensable components of highly integrated circuits. The title's self-understanding as the industry's chronicle and pacemaker runs through this coverage.

Organization and Ownership

Markt & Technik is published by WEKA Fachmedien GmbH, based in Haar near Munich. The company is part of the portfolio that NürnbergMesse acquired, integrating the electronics trade media with the trade-fair organizer's event business. WEKA Fachmedien describes itself as a leading provider of cross-media brands for electronics, automation, energy technology, and ICT, with a portfolio that includes Markt&Technik, Elektronik, DESIGN&ELEKTRONIK, Computer&AUTOMATION, CRN, and funkschau, plus the online platform elektroniknet.de.

The editor-in-chief of Markt&Technik is Dr. Ingo Kuss. The editorial team in Haar — nearly thirty specialist editors serving elektroniknet.de and the print titles — is described by the publisher as the largest electronics editorial staff in the world. Beyond publishing, WEKA Fachmedien organizes national and international B2B conferences, trade conventions, forums, and seminars on professional electronics and ICT topics, making the company both a media house and an event organizer for the industry.

Circulation and readership figures for the current year are published in the publisher's media data for advertising customers; precise numbers are not publicly confirmed in freely available sources. The title's commercial model follows the standard B2B media pattern: print and online advertising, content-marketing formats, and event sponsorships, with the anniversary year 2026 marketed to advertisers as a high-visibility communication asset reaching the industry's decision-makers and engineers.

Digital Presence

The digital centerpiece of the brand is elektroniknet.de, the overarching online platform of WEKA Fachmedien's electronics portfolio. Operating since 1998, it is described as the leading web service for professional electronics by IVW standards, reporting around the clock on trends, products, and company news from the electronics world. The platform's eleven topic sections serve electronics decision-makers in development, purchasing, and management with tailored news, product reports, and specialist knowledge.

Markt&Technik is presented within this platform at elektroniknet.de/markt-technik, where the weekly title's content meets the portal's continuous news flow. The integration of print and digital — the weekly newspaper, the 24/7 news service, newsletters, and the publisher's conference and seminar business — reflects the cross-media strategy of WEKA Fachmedien: the same editorial team serves multiple channels, and the brand reaches its audience in print, online, and at industry events, most prominently around the electronica trade fair in Munich.