About Mein TV und ich

Mein TV und ich

Mein TV und ich is a German-language fortnightly television and women's magazine, published in Hamburg. Issued every two weeks by the Bauer Media Group, it combines the classic elements of a program guide with those of a women's illustrated magazine: an extensive fourteen-day TV program across dozens of channels and daily viewing tips, alongside fashion, beauty, decoration, advice, health, travel, TV stars, horoscopes, and nutrition. The editorial seat is in Hamburg; the editor-in-chief is Jan von Frenckell. With a sold circulation of 112,522 copies in the first quarter of 2026 (IVW-audited), it belongs to the established titles of the German program-guide market. In a segment where pure TV guides compete on program volume and women's magazines on lifestyle content, Mein TV und ich occupies the hybrid position: the program magazine for women.

Overview

The magazine presents itself as a women's and program magazine in one. Appearing fortnightly, each issue carries the TV program for fourteen days — around 84 pages of listings across 45 channels in recent issues — plus the day's best TV tips selected for a female audience. Around this program core, the editorial program unfolds the full spectrum of the women's magazine: fashion and beauty trends, decoration ideas, advice columns, health topics, travel features, portraits of TV stars, horoscopes, nutrition, recipes, and puzzles.

The readership is defined with unusual precision in the publisher's brand profile: 76 percent of readers are women, the average age is 57, and the average household net income stands at 2,475 euros. The single-copy price is 1.59 euros (2026). The sold circulation was reported at 112,522 copies in IVW 1/2026, with a distributed circulation of 112,614 copies; the Ad Alliance media data for 2026 cites a paid circulation of 108,153 copies (IVW 2/2025). The magazine is marketed to advertisers through the Ad Alliance, with a 2026 basic advertising rate of 12,540 euros.

The concept — program guide plus women's magazine — reflects the reading habits of its audience: television as the central leisure medium, combined with the service journalism of the women's press. The title's fortnightly rhythm matches the program cycle, and its editorial voice is that of the trusted companion: viewing tips, star stories, and practical advice for everyday life.

History

Mein TV und ich is published by the Heinrich Bauer Verlag KG — the Bauer Media Group — of Hamburg, one of Germany's major magazine publishing houses with a market-leading position in program guides (such as TV Hören und Sehen) and weekly women's and youth magazines (including Bravo). The title was developed as the group's hybrid offering for the female program-guide audience: women who buy a TV magazine but also read a women's magazine, and who could be served by a single title combining both.

The magazine's editorial seat is in Hamburg, the historic home of the Bauer publishing group, where the group's program-guide and women's-magazine editorial teams are concentrated. The editor-in-chief is Jan von Frenckell. The title has maintained its fortnightly rhythm and its hybrid concept through the structural transformation of the German magazine market — the decline of print circulations, the rise of electronic program guides, and the shifting media habits of its predominantly older readership. Its persistence testifies to the durability of the hybrid idea: as long as a substantial audience plans its television evenings on paper, the combination of program utility and women's-magazine reading pleasure retains its market.

The marketing of the title through the Ad Alliance — RTL's marketer, whose media data presents the magazine's key figures — reflects the consolidation of the German print advertising market, in which publishers cooperate on advertising sales. The magazine's continued IVW-audited circulation above one hundred thousand copies in 2026 documents its resilience in a segment where many titles have seen steeper declines.

Coverage and Content

The editorial coverage of Mein TV und ich is organized around its two pillars. The program section carries the fourteen-day TV listings across 45 channels, with daily viewing tips — the 22 best TV tips for women each day, as the publisher's subscription promotion puts it — guiding readers through the program jungle. Program recommendations highlight films, series, shows, and documentaries, with the editorial selection reflecting the title's female-skewed audience.

The women's-magazine section covers fashion and beauty trends, decoration and home ideas, advice on relationships and everyday life, health topics, travel destinations, and nutrition — with recipes as a standing feature. TV stars are portrayed in interviews and features that connect the program world with the people on screen. Horoscopes and puzzles complete the issues, following the conventions of the German women's illustrated press.

The combination serves a specific reading situation: the magazine is bought for the program and read for the lifestyle content — or bought for the lifestyle content and used for the program. This dual function gives the title its distinctive editorial rhythm: the utilitarian program pages alongside the emotional and service-oriented magazine pages, each reinforcing the other's purchase justification. The publisher's subscription promotion captures this duality: the fortnightly TV program on 84 pages plus the day's 22 best TV tips for women, and everything about trends, recipes, health, and more — the program guide as the anchor, the women's magazine as the added value that turns a utility purchase into a reading experience.

Organization and Ownership

Mein TV und ich is published by the Heinrich Bauer Verlag KG — the Bauer Media Group — headquartered in Hamburg. The Bauer Media Group, founded in 1875, is one of Germany's largest magazine publishers, with a workforce of around twelve thousand and annual revenue of 2.5 billion euros (2026 figures); Yvonne Bauer chairs the group as owner. The group's Hamburg operations produce its program guides, women's magazines, and youth titles.

The editor-in-chief of Mein TV und ich is Jan von Frenckell, working from the Hamburg editorial seat. The magazine appears fortnightly with a single-copy price of 1.59 euros. Advertising sales are handled through the Ad Alliance, whose media data presents the title's key figures: paid circulation of 108,153 copies (IVW 2/2025), fortnightly frequency, and a 2026 basic rate of 12,540 euros. The IVW-audited sold circulation of 112,522 copies in the first quarter of 2026 confirms the title's continued six-figure circulation.

The commercial model is the classic program-guide model: single-copy and subscription sales to readers, plus advertising from the consumer-goods, food, health, and service industries that target the title's female-skewed, older audience. The hybrid concept widens the advertising base beyond pure program guides, giving lifestyle advertisers a program-magazine environment.

Digital Presence

The magazine's digital home is meintvundich.de, where the publisher presents the title and its subscription offers. The site extends the print title's service function: TV program information, viewing tips, and selected lifestyle content from the women's-magazine sections reach readers between the fortnightly print issues.

The title is also distributed through digital magazine platforms such as Readly and Cafeyn, where the fortnightly issues appear in e-paper form alongside the print edition — a distribution channel that serves readers who consume the program guide on tablets and smartphones. The Ad Alliance's digital media data integrates the title into the marketer's cross-media portfolio, positioning the print brand within the broader advertising offerings for the female target group. This combination of the publisher's own portal, third-party e-paper platforms, and the marketer's data infrastructure gives the fortnightly title a digital footprint that complements its print core: the program guide as a service, available in print, online, and on screen.