About MHD Supply Chain Solutions

MHD Supply Chain Solutions

Overview

MHD Supply Chain Solutions is an Australian trade magazine and news service for the logistics, warehousing and supply chain industries, published by Prime Creative Media from Melbourne, Victoria. It combines a printed magazine with a bi-weekly e-newsletter and a daily news website, and it covers the full span of the supply chain: materials handling equipment, warehouse automation, industrial property, transport and distribution, cold chain, technology and the people and companies reshaping Australian logistics.

The MHD name reflects the title's materials handling and distribution lineage, and MHD describes itself — in its own billing on its LinkedIn profile — as "Australia's leading logistics and supply chain management title". That is the publisher's characterisation rather than an independently verified ranking, but the title's position is well established: it is the dedicated supply chain masthead in the portfolio of Prime Creative Media, Australia's largest business-to-business publisher, and its newsroom reports daily on the warehouse, property and technology decisions of the country's biggest retailers, manufacturers and logistics operators.

A note on the title's web address: MHD's live website operates at mhdsupplychain.com.au, where its news is published today. The mhd.com.au domain recorded in older listings currently displays a parked page stating the domain may be for sale, as observed in October 2026; readers should use mhdsupplychain.com.au for the current service.

History

MHD's lineage runs through the magazine previously published as Logistics & Materials Handling: MHD's own online archive carries articles credited to that title, including material from its April/May 2018 issue, and the MHD brand — drawn from materials handling and distribution — succeeded it as the portfolio's supply chain masthead. The title's publishing roots lie in the industrial list of Reed Business Information Australia, which was rebranded Cirrus Media after a private equity takeover.

In November 2015, Cirrus Media announced the sale of all its industrial, mining, manufacturing and agricultural assets — mastheads, events, web assets and directories — to Prime Creative Media, with ownership passing on 1 December 2015 and the 18 staff working on the products transferring with them. The sale ended Cirrus's position as Australia's largest B2B publisher and substantially expanded Prime Creative Media's industrial portfolio, within which the materials handling and logistics title has since been published. Under Prime Creative Media the title has developed from its print base into a multi-platform service: print magazine, website, bi-weekly e-newsletter, podcasts, webinars and a marketplace for logistics equipment, alongside the publisher's supply chain events program, which includes the MegaTrans expo in Melbourne.

Content and Coverage

MHD's coverage is organised into four editorial pillars. Materials Handling covers forklifts, automated guided vehicles, autonomous mobile robots, trucks and straddle carriers, reach and narrow-aisle equipment, battery power, automated storage and retrieval systems, sorting and pick-and-pack technology. Industrial Property follows warehouses and distribution centres, leasing and sales, vacancy rates, development and market reports, and the sector's ESG agenda. Supply Chain spans supply chain management, cold chain, consulting, the internet of things, sustainability, resilience, labour, safety, inventory management, e-commerce, software and procurement. Logistics covers warehouse management systems, intralogistics, automation and robotics, third-party logistics, shipping, ports, delivery and reverse logistics. A resources section adds white papers, webinars and case studies, and the site runs podcasts and an events calendar.

The October 2026 news file shows the beat in action. MHD reported Stockland expanding wellbeing support for its logistics tenants during National Safe Work Month; Australia Post appointing Colliers to sell two Sydney logistics properties with expectations above $320 million; CoolDrive Auto Parts consolidating three Melbourne distribution centres into a new 31,000-square-metre national hub in Boronia; Glassons bringing a new automated Sydney warehouse online as its Australian sales rose 29 per cent; and Woolworths' fresh food distribution centre at Eastern Creek, in Sydney's west, nearing completion. It also covered the 2026 Australasian Supply Chain & Logistics Association industry awards, with tickets closing ahead of the Brisbane gala — the mix of corporate property deals, automation projects and industry institutions that defines the sector's news.

Feature journalism runs in parallel with the news file. MHD's interview archive includes a sit-down with Combilift co-founder and chief executive Martin McVicar on the forklift maker's 25th anniversary and the receptiveness of the Australian market to materials handling innovation, and a roundtable on supply chain innovation bringing together Vative chief executive Theo Pappas, Kyle Rogers of the Supply Chain & Logistics Association of Australia and Swinburne University associate professor John Hopkins. Executive interviews of that kind — with the suppliers, operators and researchers reshaping warehousing practice — are a recurring format, alongside the white papers, webinars and case studies collected in its resources section.

Audience and Reach

MHD is written for people working in logistics, warehousing and supply chain: operations and supply chain managers, warehouse and distribution centre operators, materials handling and automation buyers, industrial property professionals and the suppliers who serve them. MHD describes the print magazine and bi-weekly e-newsletter, in its own words, as "a vital resource tool" for those readers, providing an in-depth look at trends and developments across the entire supply chain as well as the technology, equipment and services logistics professionals rely on. Its LinkedIn showcase page, MHD Supply Chain News, had approximately 7,960 followers when checked in October 2026 and posts daily. No current audited circulation figure for the magazine is published; MHD's description of itself as Australia's leading logistics and supply chain title is its own promotional billing and is presented here as an attributed claim, not a verified market measurement.

Digital Presence

MHD's website at mhdsupplychain.com.au is actively maintained, publishing news daily — articles dated 13 and 15 October 2026 were among the most recent when this profile was prepared — together with the resources library, podcasts, events listings and a marketplace of new and used logistics and materials handling equipment. The site's footer confirms all content is the property of Prime Creative Media. MHD's journalists publish under their own bylines — Muck Rack lists Edward Cranswick as an MHD Supply Chain News journalist at Prime Creative Media — and the title distributes a bi-weekly e-newsletter and maintains its LinkedIn presence for daily distribution.

Ownership and Organisation

MHD Supply Chain Solutions is owned and published by Prime Creative Media, the Melbourne-based business-to-business media and events company led by chief executive John Murphy, with Christine Clancy as chief operating officer. The company describes itself as Australia's leading B2B publisher — its own characterisation — with a portfolio spanning infrastructure, resources, construction, transport, manufacturing and waste, and its magazines are designed and printed in Victoria. MHD is the group's supply chain and logistics masthead, headquartered in Melbourne and produced by the publisher's in-house team of business journalists, drawing on the group's shared publishing, digital and events operations.

Contact and Availability

MHD Supply Chain Solutions is published from Melbourne, Victoria. The print magazine is available on subscription, and the news service is free to read online at mhdsupplychain.com.au, where readers can also subscribe to the bi-weekly e-newsletter, browse the equipment marketplace and download advertising information; the mhd.com.au address in older directory listings should not be relied on, as that domain is currently parked. Subscription, advertising and editorial enquiries are handled through the website and Prime Creative Media's Melbourne head office. In line with this directory's policy, the public business email field for this listing is left empty.