About MM Logistik

MM Logistik

MM Logistik is the logistics trade magazine of the Vogel Communications Group, published in Würzburg. For over fifteen years, it has served as the specialist journal for logistics in industry, trade, and the service sector — the Vogel house's dedicated medium for the flow of goods, alongside its flagship MM Maschinenmarkt. Its topic spectrum covers materials-handling technology (Fördertechnik), warehouse technology (Lagertechnik), packaging technology (Verpackungstechnik), distribution, management, and IT, accompanying the industry's most important events with special editions and special products. Addressing the decision-makers for logistical processes in companies with more than 100 employees, in freight forwarders (Speditionen), and in other logistics service providers, MM Logistik occupies the logistics niche within one of Germany's largest B2B media houses.

Overview

The magazine presents itself as the trade journal for logistics decision-makers. Its editorial program covers the technology and organization of the goods flow: materials-handling technology — conveyors, cranes, forklifts, and the automated systems of the modern warehouse; warehouse technology — high-bay warehouses, shelving, picking systems, and warehouse-management software; packaging technology — the machines, materials, and processes that protect goods in transit; distribution logistics — transport, forwarding, and the last mile; management — the organization, controlling, and strategy of logistics operations; and IT — the software, from ERP to TMS to the warehouse's digital twin, that steers the flow.

The readership is defined by responsibility: owners and managing directors, and above all the decision-makers for logistical processes in companies with more than 100 employees, in freight forwarders, and in logistics service providers. The magazine shows industry-relevant products, processes, and applications — the practical orientation of a trade journal that must justify its readers' time with usable information. The Vogel businessAD factsheet for the second quarter of 2026 documents the brand's current position in the group's industry cluster, with the portal recording 84,370 page impressions, 46,101 visits, and 42,769 unique visitors.

The brand accompanies the industry's most important events with special editions and special products — the trade-fair specials and event coverage that belong to the B2B media business. The Vogel group's recent consolidation moves, including the takeover of the Hanser industrial trade journals, show a B2B media market in rapid reorganization — a context in which the logistics title's established position, with its defined target groups and topic rubrics, remains its competitive asset. The content-marketing offerings — advertorials with homepage teasers, newsletter pushes, social-media campaigns, and SEO-effective landing pages in the site's editorial layout — reflect the modern trade-media model: the magazine as a platform for both journalism and industry communication.

History

MM Logistik developed within the Vogel Communications Group as the logistics-focused member of the MM magazine family — the extension of the MM Maschinenmarkt brand into the goods-flow disciplines. The Vogel house, founded by Carl Gustav Vogel with the 1894 Maschinenmarkt and refounded in Coburg in 1947 after the war, moved to Würzburg in 1952 and grew into one of Germany's leading specialist-media houses with a portfolio focused on industry and IT media.

The logistics title built its position over more than fifteen years as the specialist journal for logistics in industry, trade, and services — the period in which German logistics grew into one of the country's largest economic sectors and the trade press followed with dedicated titles. The magazine's topic architecture — Fördertechnik, Lagertechnik, Verpackungstechnik, Distribution, Management, IT — mirrored the professionalization of the logistics disciplines and the rise of supply-chain management as a boardroom topic.

The brand's evolution into a cross-media offering — the print magazine, the portal mm-logistik.vogel.de (marketed as "Das Logistik-Portal für Industrie und Handel"), newsletters, and the event specials — followed the Vogel group's digital transformation. The Q2-2026 businessAD factsheet documents the brand's current standing in the group's Vermarktungsspektrum (marketing spectrum), positioned in the industry cluster alongside the Maschinenmarkt and the group's other B2B titles. The group's recent acquisitions — including the Hanser industrial trade journals in 2025/2026 — show the consolidating B2B media market in which MM Logistik operates.

Coverage and Content

The editorial coverage of MM Logistik follows the logistics chain from the factory gate to the customer. Materials-handling technology reporting covers the machines that move goods: conveyor systems, automated guided vehicles, cranes, forklifts, and the increasingly automated and robotized handling systems of the smart warehouse. Warehouse-technology coverage addresses storage systems, picking and sorting technology, and the warehouse-management software that orchestrates them. Packaging-technology reporting covers the machines and materials of the packaging line and the sustainability questions — recyclability, material reduction — that have moved to the center of the packaging debate.

Distribution and transport coverage follows the forwarding industry: road, rail, and intermodal transport, the freight forwarders' business, and the last-mile logistics of e-commerce. Management coverage addresses the organization of logistics operations, key performance indicators, outsourcing and tendering, and the strategic role of logistics in the company. IT coverage — a standing rubric — follows the digitalization of the supply chain: ERP and warehouse-management systems, transport-management software, track-and-trace, and the data platforms of the connected supply chain.

The event specials and special products accompany the industry's trade fairs and congresses — the intralogistics and transport-logistics events where the magazine's readers and advertisers meet. The rubrics and environments (Fördertechnik, Lagertechnik, Verpackungstechnik, Distributionslogistik, Management, IT) structure both the print magazine and the portal's topic channels.

Organization and Ownership

MM Logistik is published by the Vogel Communications Group, one of Germany's leading specialist-media houses, based in Würzburg. The group, whose portfolio focuses on industry and IT media, publishes the MM magazine family — MM Maschinenmarkt, MM Logistik, and the related titles — through its Vogel Business Media operations. The group's marketing organization, businessAD, sells the brands' cross-media reach across the automotive, industry, electronics, chemistry and pharma, and RWS/marketing clusters.

The portal mm-logistik.vogel.de operates as "Das Logistik-Portal für Industrie und Handel" — the logistics portal for industry and trade — within the vogel.de digital network. The brand's media data, published through businessAD, documents the target groups (owners, managing directors, logistics-process decision-makers in companies over 100 employees, forwarders, and logistics service providers) and the topic rubrics that structure the advertising environments.

Circulation and reach figures beyond the portal traffic (84,370 page impressions, 46,101 visits, 42,769 uniques per the Q2-2026 factsheet) are not publicly confirmed in freely available sources. The commercial model is that of a B2B trade medium: subscriptions and controlled circulation, advertising from the materials-handling, warehouse-technology, packaging, and logistics-IT industries, and the content-marketing products — advertorials, newsletter pushes, social campaigns — that the businessAD organization sells. The Q2-2026 factsheet's placement of the brand in the Vogel Vermarktungsspektrum, with its detailed target-group and rubric definitions, documents how the B2B media house positions the logistics title for advertisers seeking the industry's decision-makers.

Digital Presence

The brand's digital home is mm-logistik.vogel.de, the logistics portal for industry and trade, integrated into the Vogel Communications Group's vogel.de network. The portal carries the magazine's topic channels — Fördertechnik, Lagertechnik, Verpackungstechnik, Distributionslogistik, Management, IT — with daily news, product information, and the event coverage that extends the print magazine's rhythm. The Q2-2026 traffic figures (84,370 page impressions, 46,101 visits, 42,769 uniques) document the portal's standing in the B2B logistics media market.

The content-marketing offerings give the digital presence its commercial dimension: advertorials with three-day homepage teasers in the first news block, newsletter pushes, landing pages in the site's editorial layout with three-month runtimes, and social-media campaigns — the modern trade portal's toolkit for industry communication. The Vogel group's digital infrastructure, with its cross-title businessAD marketing, positions MM Logistik within the industry cluster's digital ecosystem. In print, online, and at the industry's events, MM Logistik remains the Vogel house's logistics voice: the trade journal for the decision-makers of the goods flow.