MMM Magazine: The Motorhomers' Magazine, Publishing Since 1966

MMM, The Motorhomers' Magazine, is Britain's long-established motorhome title, published monthly by Warners Group Publications from Bourne in Lincolnshire. It began in 1966 as Motor Caravan and Camping, launched by founder John Hunt, and is described by its publisher as the UK's best-selling motorhome magazine for over fifty-five years. Its web home is within the Out & About Live family at outandaboutlive.co.uk, the online home of Warners' outdoor leisure titles.

MMM is, its publisher says, the only motorhome magazine written by motorhomers for motorhomers. That claim captures its character: a magazine staffed and written by people who tour in motorhomes themselves, mixing travel features, vehicle tests, buying advice and practical projects with a strong readers' community built over six decades.

Overview

Each issue of MMM blends the latest news, reviews and guides on routes and sites with practical advice on getting the most from a motorhome. Publisher descriptions for recent issues promise well-written and engaging coverage of the motorhome topics that matter, photography of the latest motorhomes and inspirational landscapes, regular featured articles, readers' letters and competitions.

The regular contents, as set out by the publisher, fall into clear strands: travel pages covering the UK and overseas; motorhome tests of new models; buying coverage with price guides and advice; practical pages offering do-it-yourself tips for simple and more complex projects; and readers' letters, through which the MMM community shares thoughts with like-minded people. It is a complete ownership magazine rather than purely a touring or purely a vehicle title.

History and Founding

MMM's story begins in 1966. In a retrospective feature in the January 2024 issue, contributor Martin Watts recalled that year — England's World Cup win, his own family's holidays still taken in a static caravan — and described how, on the south-east coast of England, an avid motorcaravanner named John Hunt was about to launch the first monthly magazine in the UK dedicated to motorhomes and outdoor leisure activity. When what is now MMM was launched in 1966, its title was Motor Caravan and Camping.

The magazine kept an almost complete archive of its issues back to 1966, a point of pride mentioned in its pages in 2024 when a reader sought a copy of the March 1985 issue. The same feature recalled founder John Hunt driving an Arca Europa motorhome he described as enormous — a vehicle of around twenty feet, the magazine noted, which is now a fairly commonplace length, a small illustration of how much the vehicles, and the magazine covering them, have changed together.

Publisher and Ownership

MMM is published by Warners Group Publications, based at West Street, Bourne, Lincolnshire — the postal address printed for readers' letters in every issue. Warners publishes the magazine as part of its Out & About Live family of outdoor leisure brands, which also provides the magazine's website and forums, and runs outdoor leisure shows at which MMM subscribers receive savings.

The magazine's contact and community channels reflect that group structure. Letters are addressed to MMM at Warners Group Publications in Bourne and emailed to the magazine's Warners address, debate continues through its social account as MMM Magazine, and its Facebook community sits under the publisher's motorhome magazines presence. Subscription fulfilment and the digital edition are handled within the same group and platform arrangements.

Editorial Content and Sections

Travel is the heart of MMM. For over fifty years, publisher descriptions note, the magazine has covered UK, European and overseas travel, with routes, sites and destinations intended to inspire the next motorhome adventure. Issues mix long touring features with shorter site and route guides, written from first-hand motorhoming experience.

Alongside travel sit the vehicle tests, in which new motorhomes are assessed for prospective buyers, and the buying section, with price guides and advice on choosing a new motorhome. The practical section offers technical and do-it-yourself guidance; a named technical contributor in recent issues is Barry Norris, identified in the magazine as previously a civil engineer and then technical officer at the Camping and Caravanning Club, now enjoying the motorhoming lifestyle himself, and writing on subjects such as carrying pedal cycles and e-bikes on a motorhome. A regular feature called Vintage 'vans looks back at older vehicles and the magazine's own history.

Notable Editors and Contributors

John Hunt, the founder, remains the defining figure in the magazine's history: the enthusiast who created a monthly magazine for a pastime that, in 1966, had no dedicated title. His successor generations of staff have kept the by-motorhomers ethos. In recent issues, Rachel Scholes has written as deputy editor, contributing the team feature on the editorial month in the October 2024 issue.

Contributors in recent issues include Peter Vaughan, whose motorhome reviews are trailed in readers' correspondence and previews, and Martin Watts, whose Vintage 'vans feature connects his own motorhoming life with the magazine's archive. Technical advice from Barry Norris adds specialist authority. The letters pages themselves are a form of contribution: experienced readers report on long trips, modifications and lessons learned, such as the reader who reported on a tuning unit's effect across a 1,900-mile trip in a Rapido motorhome.

Audience and Readership

MMM's publisher describes it as the UK's best-selling motorhome magazine for over fifty-five years, and its audience is the committed motorhoming community rather than the casual browser. Readers are owners who tour extensively in the UK and Europe, buy and modify vehicles, and follow the market for new models closely.

The community aspect is unusually strong. Readers write in with trip reports spanning thousands of miles and, in one published case, a thousand nights and 180,000 miles in a bespoke coachbuilt motorhome bought on retirement. Subscribers also receive benefits beyond the magazine, including savings on Warners outdoor leisure shows and exclusive offers on insurance, ferry crossings, weekends away, accessories, clothing and gadgets, according to the publisher's subscription offer. The magazine functions as a club in print as much as a publication.

Print and Digital Editions

MMM is a monthly print magazine, delivered by subscription and sold through newsstands. Digital editions are available through major digital newsstand platforms, which reproduce the full issue — letters, tests, travel features and regulars — for reading on screen, and through which international readers can follow a British motorhome title from anywhere.

Recent digital editions, including the March 2025 and June 2022 issues, present the magazine's standard mix of regulars and features and carry the same subscription messaging as print. Back issues are prized by readers completing collections or researching older vehicles; the editorial team's own archive, extending back to 1966, is described as almost complete and intended to stay intact.

MMM and the Out & About Live Community

As part of the Out & About Live family, MMM is connected to a wider Warners ecosystem of outdoor leisure publishing and events. The Out & About Live website hosts forums where motorhomers discuss practical matters, and the brand's shows give readers and subscribers a physical meeting place, with subscriber savings on attendance promoted as part of the subscription package.

This ecosystem matters commercially and editorially. Shows and forums generate the questions, trip reports and product interests that fill the magazine, while the magazine gives the community a curated, tested and edited record that forums alone cannot provide. Few British hobby magazines are so completely embedded in the organised life of their pastime.

Motorhoming Through Six Decades

Reading MMM's history is a way of reading British motorhoming's history. It began when the motor caravan was a niche vehicle and family holidays were more likely to be in static caravans or boarding houses; it chronicled the growth of coachbuilt motorhomes, continental touring, and vehicles that would have seemed enormous to its founder.

The magazine has covered the practical consequences of every change: bigger vehicles and site pitches, e-bikes carried on racks, engine tuning, toilets and waste systems, and the economics of fuel over long European trips, all visible in recent issues' features and letters. The pastime's technology changes; the questions readers ask — where to go, what to buy, how to fix and improve it — remain recognisably the ones MMM was founded to answer.

Recent Developments

MMM continues to publish monthly from Bourne, with recent issues in 2024 and 2025 maintaining its established structure of travel, tests, buying advice, practical projects, vintage features and a large letters section. Its digital editions reach readers through international newsstand platforms, and its community continues through the Out & About Live site and social channels.

Approaching sixty years since John Hunt launched Motor Caravan and Camping in 1966, MMM holds a position no rival can copy: it is the magazine that has accompanied British motorhoming for the whole of its modern life. Its publisher's description of it as the only resource motorhome owners need is promotional language, but the longevity behind the claim — best-selling, in its account, for over fifty-five years — is a matter of record in its own archive.