About Möbelmarkt

Möbelmarkt

MÖBELMARKT is Germany's leading subscription trade journal for the national and international furniture trade and industry — "Deutschlands führende Abonnementfachzeitschrift für den nationalen und internationalen Möbelhandel und die -industrie." Published monthly from Nuremberg by the Verlag Matthias Ritthammer GmbH — with a sold circulation of 7,605 and a distributed circulation of 11,917 copies — it sees itself as the real mirror image of the furniture world: the journal that the furniture trade reads for the company portraits, the industry analyses, and the market data. As the official organ of the FENA (the European furniture-retail association) and the only German member title of the IAFP (International Alliance of Furnishing Publications), the network of the internationally leading furnishing titles, MÖBELMARKT carries the industry's institutional voice: the Nuremberg journal with the European mandate. The October 2025 issue's Ehrmann portrait ("Das Prinzip Ehrmann," pages 12–16) illustrates the journal's company journalism: the in-depth portraits of the trade's actors.

Overview

The journal presents itself as the real mirror image of the furniture and furnishing world — the subscription trade journal for the national and international furniture trade and industry. Its editorial program covers the trade's business: the company portraits — the in-depth features on the retailers and manufacturers (the Ehrmann principle, the family businesses, the filials); the industry analyses — the market developments, the structural shifts, and the competitive landscape; the trade news — the personnel changes, the expansions, the cooperations, and the insolvencies; and the international coverage — the European markets, the FENA organ news, and the IAFP network's perspectives.

The readership is the German-speaking furniture trade's professional core: the furniture retailers' owners and managers, the buyers, the manufacturers' sales executives, the association officials, and the international subscribers — the subscription journal's committed readership. The journal's authority rests on its institutional anchoring: the FENA official organ and the IAFP's only German member — the journal that represents the German furniture trade in the international furnishing-press network.

The monthly rhythm provides the regular trade briefing: twelve issues a year with the company portraits, the analyses, and the news. The annual subscription costs 102.72 euros inland (print), 158.36 euros for print + digital — the subscription journal's committed readership model.

History

MÖBELMARKT developed within the Nuremberg trade-press landscape as the furniture trade's subscription journal — the Ritthammer publishing house's flagship. The Verlag Matthias Ritthammer GmbH (Emmericher Straße 10, 90411 Nuremberg) built the journal as the national and international furniture trade's medium: the subscription journal distinct from the newsstand titles, with the committed readership of the trade's professionals. The publishers: Klaus Ritthammer and Franz Schäfer (Herausgeber); the managing director: Christine Ritthammer.

The journal's institutional history — the official organ of the FENA (Verband des europäischen Möbelhandels) and the membership in the IAFP (International Alliance of Furnishing Publications) as the only German furnishing title — gave it the European dimension: the Nuremberg journal as the German voice in the international furnishing-press network. The editorial leadership: the editors-in-chief Helmut Merkel (international) and Gerald Schultheiß (national), with Sabine Schmiedl as the national deputy; the editorial team — Karin Henjes, Michaela Höber — and the permanent contributors (Wilfried Gatzke, Siegfried Kellerer, Katrin de Louw, Jochen Winning); the editorial office in Bad Salzuflen (Arnd Schwarze) for the East Westphalian furniture region.

The journal's company journalism — the in-depth portraits like the October 2025 Ehrmann feature — built its reputation: the trade journal that tells the companies' stories with the industry's insider knowledge. The journal's international offices — the Netherlands representation (Insight Publicitas, Laren), the China office (Oceania Publishing & Media, Shanghai), the Taiwan representation — document the international subscription journal's reach: the Nuremberg journal with the correspondents and representatives in the key markets.

Coverage and Content

The journal's coverage follows the furniture trade's business. Company portraits form the core: the in-depth features — the family businesses' principles (Ehrmann), the filials' strategies, the manufacturers' developments — reported with the trade's detail and the portraits' narrative depth. The portraits are the journal's signature: the real mirror image of the furniture world's actors.

Industry analyses provide the market intelligence: the structural developments — the consolidation, the format shifts, the online competition; the market data — the turnovers, the sales areas, the rankings; and the international markets — the European developments through the FENA and IAFP networks. Trade news covers the daily business: the personnel changes, the expansions and closures, the cooperations, and the association news.

The FENA organ pages and the IAFP network coverage give the journal its European dimension: the European furniture retail's association news and the international furnishing press's perspectives. The journal's service sections — the addresses, the dates, and the market information — complete the trade's monthly briefing. The journal's international scope — the European markets' developments, the cross-border trade news, the IAFP titles' exchange — makes it the German furniture trade's window on the world: the subscription journal that the international professionals also read. The monthly portraits' archive — the companies' stories accumulated over the years — is the trade's business history: the journal as the chronicler of the German furniture industry. The journal's editorial standards — the in-depth company journalism, the verified market data, the international perspectives — are its reputation: the subscription journal that the furniture trade's professionals trust for the accurate picture of their industry.

Organization and Ownership

MÖBELMARKT is published by the Verlag Matthias Ritthammer GmbH in Nuremberg (Emmericher Straße 10, 90411 Nuremberg; +49 911 95578-0). The publishers (Herausgeber): Klaus Ritthammer and Franz Schäfer; the managing director (Geschäftsführerin): Christine Ritthammer. The editors-in-chief: Helmut Merkel (international; merkel@moebelmarkt.de) and Gerald Schultheiß (national; schultheiss@moebelmarkt.de), with Sabine Schmiedl as national deputy (schmiedl@moebelmarkt.de). The editorial team: Karin Henjes (henjes@moebelmarkt.de), Michaela Höber (hoeber@moebelmarkt.de); the Bad Salzuflen editorial office: Arnd Schwarze. The advertising: Nicole Weigert (weigert@ritthammerverlag.de); the online team: Lior Yarom, Andreas Steger.

The journal's institutional anchoring — the FENA official organ, the IAFP's only German member title — gives it the international distribution: the European furniture retail's association channel. The commercial model is that of a B2B subscription journal: the annual subscriptions (102.72 euros inland; 158.36 euros print + digital), the advertising from the furniture manufacturers, the suppliers, and the service providers — and the international network's synergies. The subscription model's committed readership — the trade's professionals who pay for the journal — is the journal's commercial foundation: the audience that the advertisers value and the editorial team serves.

Digital Presence

The journal's digital home is moebelmarkt.de, where the monthly print journal's program extends into the online trade news. The portal delivers the industry's news between the print issues: the company news, the personnel changes, and the market developments. The media data (Mediadaten) — the publisher, editorial, and advertising contacts — documents the journal's commercial program online.

The IAFP network — the international alliance of the leading furnishing publications — and the FENA association channel extend the journal's digital reach into the European furniture trade. The moebelmarkt.tv database — the presentation archives — illustrates the journal's multimedia extensions. In print and online, MÖBELMARKT remains the furniture trade's subscription journal: the real mirror image of the German and international furniture world, monthly from Nuremberg — and the only German title in the IAFP's international furnishing-press network, the journal that carries the German furniture trade's voice into the European industry. From the Ritthammer publishing house's Nuremberg offices to the Bad Salzuflen editorial bureau in the East Westphalian furniture region, the journal covers the trade where it happens: the monthly subscription journal of the furniture professionals.