About Nähtrends

Nähtrends

Nähtrends is the German-language edition of the Spanish pattern magazine Patrones, published quarterly for hobby sewers in Germany, Austria and Switzerland. Each issue delivers around 120 full-size patterns to cut out — women's fashion, plus-size ranges, menswear, children's clothes, costumes, accessories and home textiles — alongside a built-in sewing school with tips and tricks for beginners. Published by BPV Medien Vertrieb in Rheinfelden, Baden-Württemberg, it brings the looks of the catwalk into the home sewing room in sizes 36 to 56.

Overview

Nähtrends is a quarterly sewing and pattern magazine in German, appearing four times a year in the fashion and DIY category. Issue 3/2026 was dated 22 August 2026, with the next issue 4/2026 following on 21 November 2026; a typical issue runs to 68 pages and costs 8.50 euros in print or 7.50 euros as a digital download. The magazine's core promise is quantity and currency: about 120 patterns per issue in original size, ready to trace and sew, covering the season's trends. The bulk of the models runs in sizes 38 to 46, but every issue also includes sections with patterns for large sizes 48 to 56 and for children's models. As a highlight, each issue carries an original designer piece to copy, plus models for fashion enthusiasts inspired by well-known designer labels and popular fashion brands. A sewing school included in the magazine leads beginners competently to their first good results, with street-look-style illustrations. The publisher and distributor is the BPV Medien Vertrieb GmbH & Co. KG, Römerstraße 90, 79618 Rheinfelden, which also runs the craftery.de shop.

History

Nähtrends is the German edition of Patrones, the long-running Spanish pattern magazine, and it brought a fresh wind into the German sewing-magazine segment with its fashion-forward, youthful positioning. While the classic German sewing titles leaned toward the traditional, Nähtrends' looks-to-make-yourself convinced not only young readers, positioning the title as the trend magazine among the pattern journals. The concept has remained stable: the Spanish parent's pattern power translated into German, with the seasonal rhythm of four issues a year. The title is part of a wider portfolio of craft and sewing magazines distributed by BPV Medien Vertrieb from Rheinfelden, sold through the publisher's own craftery.de shop as well as kiosk platforms such as United Kiosk, where print subscriptions come with the current e-paper issue free. Special issues (Sonderhefte) extend the brand beyond the quarterly rhythm — for example the "Wir lieben nähen" special with quick-and-easy jersey fashion, home décor and children's projects, complete with step-by-step pictures for beginners. The magazine's continuity in a niche market reflects the enduring strength of the German home-sewing community.

Coverage and Content

The content mix is organized around the patterns. Women's fashion dominates: blouses, shirts, dresses, coats, parkas, blazers and vests, from reinterpreted white blouses to figure-friendly overalls, plus evening wear and uncomplicated basics for transitional looks. Dedicated sections serve plus-size women, men, babies, children and teenagers, alongside imaginative costumes, hats, bags, dolls, aprons, stuffed animals and gift ideas — the range covers nearly everything that can be made with thread and needle. Fabrics, notions and fabric paints are presented as the material side of the projects. Each issue's designer piece gives readers a catwalk look to recreate at home, and the seasonal orientation means current runway novelties appear next to fashionable classics, basics and must-haves. The sewing school's tips and tricks address the full skill range: beginners are introduced to the craft and its essential techniques, while experienced sewers get inspiration and imaginative patterns for their sewing rooms. The special issues dive into themes — jersey fashion with a full beginner's course, home décor from old jeans, cushions, storage boxes and letter pillows, children's room decoration — always with step-by-step images and simple instructions designed for little time and material effort. The "quick and easy" motto of the specials addresses the reality of the modern hobby sewer: fashion and decoration that are genuine eye-catchers but fast and simple to realize — a raglan shirt, a short-sleeve top with lace insert, skirt and dress from jersey, cool bags pepped up with witty patches, baskets from old jeans, donut-shaped or ice-cream-cone cushions, shelf boxes and letter pillows. Even the smallest are not forgotten, with a dolphin rattle and personalized nursery décor. This is the magazine's didactic signature: many step-by-step pictures, simple instructions, and projects calibrated so that beginners succeed with the jersey projects immediately thanks to the included extensive course.

Organization and Ownership

Nähtrends is published and distributed by the BPV Medien Vertrieb GmbH & Co. KG, Römerstraße 90, 79618 Rheinfelden, Baden-Württemberg, a media distribution company specializing in craft, sewing and hobby magazines. The title is the German-language edition of the Spanish Patrones magazine, licensed for the German-speaking market. The commercial model is the classic special-interest magazine: single-copy sales (8.50 euros print, 7.50 euros digital), subscriptions sold directly by the publisher with free shipping in Germany and delivery before the on-sale date, gift subscriptions, and special issues. The publisher's craftery.de shop is the direct sales channel, offering subscriptions by term and start issue, single issues in print and digital, and the special issues; subscriptions continue after the minimum term until cancelled, with cancellation possible from month to month after the first subscription period. Third-party kiosk platforms such as United Kiosk and press shops in Switzerland (presseshop.ch) and Germany (presseplus.de) carry the title as subscriptions and e-papers. Support is listed as info@craftery.de with a service hotline.

Digital Presence

The magazine's digital home is naehtrends.de, and the publisher's craftery.de shop is the transactional hub: single issues, subscriptions and special issues in print and digital download, with worldwide delivery and purchase on invoice. Each issue page presents the cover, the description of the season's themes — the 3/2026 issue, for example, previewed the autumn trends with the reinterpreted white blouse, day-to-evening dresses, basics for transitional looks and girls' models for ages 4 to 8 — plus the page count, weight and article number. The e-paper edition is sold alongside print through United Kiosk and the publisher's shop, and print subscribers receive the current e-paper free. The brand's social media runs under the "Nähstyle" umbrella on Facebook and Instagram, with inspiration, promotions and insights into the favourite magazines. Between the quarterly print issues, the digital shop, the e-papers and the social channels, Nähtrends maintains a complete digital offering for a readership that sews from screens as well as from paper patterns. The craftery.de shop documents the title's current state issue by issue: article numbers, release dates, page counts and weights, print and digital prices, and availability windows — the 3/2026 issue, for instance, listed as available for delivery worldwide between mid-October. The subscription mechanics are transparent: choose the term and start issue, free shipping in Germany, delivery before the on-sale date, easy cancellation, gift subscriptions that end automatically. The Swiss press shop and German press agencies extend the reach into Austria and Switzerland, the natural markets for a German-language edition of a Spanish title. In a media segment where many print craft titles have migrated entirely online, Nähtrends' quarterly print rhythm — 68 pages, 120 patterns, four times a year — continues to anchor the brand, with the digital download as the companion for the impatient and the print issue for the patient traditionalist.