ND24

About ND24

ND24, short for News Daily 24, is an Assamese-language 24-hour news channel headquartered in Guwahati, Assam. The channel emerged at the turn of the 2020s, with its operating company's corporate records pointing to a 2020 founding, and it broadcasts from the Avatar Complex at Dispur Last Gate in Guwahati, the state's administrative hub. ND24 airs rolling Assamese news coverage, debates, interviews and current affairs programming, with Rajdeep Bailung Baruah serving as editor-in-chief. The channel's website is https://www.newsdaily24.in, and its programming includes shows such as Aajir Porjyobekshon and Hashtag. Carried on Tata Play, Airtel Digital TV, Dish TV and JioTV among other platforms, ND24 competes in the Assamese news market with News18 Assam North East, DY365, Prag News, News Live, Assam Talks and Pratidin Time.

History

ND24 emerged as an Assamese news channel at the turn of the 2020s, a period when Assam's television news market was already crowded but still attracting new entrants drawn by the state's intense news consumption. Corporate records associated with the channel's operating company point to a 2020 founding, placing its establishment in the pandemic year when news viewership surged across India. The channel set up its headquarters at the Avatar Complex, Dispur Last Gate, Guwahati, positioning its newsroom adjacent to the state's administrative nerve centre.

The channel's early years coincided with eventful Assam politics, including the 2021 assembly elections, giving the new outlet major stories to cover from its inception. Under editor-in-chief Rajdeep Bailung Baruah, ND24 built its bulletin cycle and programme brands, establishing itself as a 24-hour Assamese news voice. The channel has continued to operate and expand its distribution across DTH and digital platforms.

Ownership and Corporate Structure

ND24 is operated from Guwahati by its Assam-based media company, with corporate records indicating a 2020 founding and a team reported in the low hundreds. Rajdeep Bailung Baruah serves as editor-in-chief, leading the channel's editorial operations. The headquarters at Avatar Complex, Dispur Last Gate, houses the newsroom, studios and broadcast facilities.

The corporate structure centres on the 24-hour news channel, with operations focused on Assam's news market. The Dispur location places the newsroom within minutes of the Assam secretariat and assembly, facilitating political newsgathering.

Programming and Flagship Shows

ND24 broadcasts 24-hour Assamese news coverage, with rolling bulletins through the day and branded programmes in prime time. Among its noted shows are Aajir Porjyobekshon, an observation and analysis programme on the day's developments, and Hashtag, a show engaging with trending topics and social media discourse. The channel's schedule covers Assam politics, state government affairs, Guwahati and Dispur developments, district news, crime, flood coverage, and national issues affecting the Northeast.

Election periods bring extended campaign and results coverage, and the channel mounts special programming around the state budget, assembly sessions, Bihu festivals and major public issues. The Hashtag format reflects the channel's effort to connect television news with digital conversation. As a channel founded in the 2020s, ND24 has approached news with formats designed for an audience that lives on social media, using the Hashtag show to bring online debates, viral stories and digital trends into the television bulletin. This bridge between screens acknowledges how Assam's younger viewers encounter news first on their phones, and positions the channel to serve them across platforms rather than expecting them to come to television alone.

Editorial Identity

ND24's editorial approach follows the conventions of Assamese news television, with anchor-led bulletins, ground reporting and studio debates. As a young channel that entered the market in the 2020s, its presentation incorporates contemporary news formats, including the social-media-oriented Hashtag show. The channel's reporting emphasises Assam's developments with the immediacy expected of a 24-hour news outlet.

The channel's editor-in-chief-led newsroom pursues an independent editorial line in Assam's competitive news environment, covering the state's politics, ethnic dynamics and development issues with local grounding. The Dispur headquarters location is itself an editorial statement, placing the newsroom at the doorstep of power in Assam, within minutes of the secretariat and assembly. This proximity shapes the channel's newsgathering rhythms, with political reporters able to reach official sources quickly and the newsroom able to react to breaking administrative and legislative developments with minimal delay. The channel's bulletins carry the urgency of a newsroom that sits at the centre of the action it covers.

Broadcast Language and Audience

ND24 broadcasts in Assamese, targeting news viewers across Assam and Assamese-speaking audiences elsewhere. The channel's audience includes politically engaged viewers who follow the state's governance, from Dispur's administrative class to district audiences. The Assamese presentation extends to anchors, reporters, graphics and packaging.

The channel competes with News18 Assam North East, DY365, Prag News, News Live, Assam Talks and Pratidin Time. As a newer entrant, ND24 differentiates itself through contemporary formats and its Dispur newsroom location.

Reach and Distribution

ND24 is carried on Tata Play, Airtel Digital TV, Dish TV and JioTV among other distribution platforms, giving it availability across DTH, cable and OTT aggregators. The multi-platform carriage ensures the channel reaches Assam's television households through their preferred services. The channel's website at https://www.newsdaily24.in extends its presence online.

The channel's bulletins and show clips circulate on digital and social media platforms, where Assamese news finds engaged audiences. Distribution across DTH and JioTV gives the channel both traditional and digital television reach.

Digital and Online Presence

ND24 operates its website at https://www.newsdaily24.in, which serves as the channel's online news platform with updates, videos and programme highlights. The channel's Hashtag show bridges television and social media, and its digital extensions target younger viewers who follow Assam news on mobile devices.

The channel uses social platforms to break news and promote its programming, engaging with viewers around developing stories. As a channel founded in the 2020s, its operations have been digital-aware from inception.

Milestones

The founding of ND24's operating company in 2020 and the channel's subsequent launch established a new 24-hour Assamese news voice at the start of the decade. The channel's coverage of the 2021 Assam assembly elections marked its first major electoral test, and its expansion across DTH platforms including Tata Play, Airtel and Dish TV plus JioTV carriage marked its distribution growth.

The development of programme brands such as Aajir Porjyobekshon and Hashtag has given the channel distinctive show identities in the competitive Assamese news market.

Competitive Context

ND24 operates in Assam's crowded news market alongside News18 Assam North East, DY365, Prag News, News Live, Assam Talks and Pratidin Time. The market's intensity reflects Assam's deep news engagement, and new entrants must differentiate through formats, speed and editorial distinctiveness.

The channel's early-2020s founding places it among the market's younger outlets, competing with both long-established players and national-group-backed channels. Its Dispur headquarters location and contemporary show formats support its competitive positioning.

Headquarters and Operations

ND24 is headquartered at the Avatar Complex, Dispur Last Gate, Guwahati, Assam, where its newsroom, studios and broadcast facilities are based. The Dispur location places the channel at the heart of the state's administrative district, adjacent to the secretariat and assembly. Reporters and stringers across Assam feed the Guwahati newsroom's 24-hour bulletin cycle.

The channel's operations include studio production for its branded shows, field newsgathering across the state, and transmission of the round-the-clock feed to DTH, cable and OTT platforms. Its commercial operations target Assam news advertisers, and its website at https://www.newsdaily24.in supports digital newsgathering and distribution.