About Neue Verpackung

Neue Verpackung

neue verpackung is the German decision-makers' magazine for packaging processes — "Das Entscheidungsmagazin für Verpackungsprozesse," one of Europe's leading packaging trade journals. Published by the Hüthig GmbH in Heidelberg (Im Weiher 10, 69121 Heidelberg), the journal addresses the investment decision-makers from technology, management, and purchasing in the packaging industry: the food, bakery, confectionery, beverage, pharma, cosmetics, chemistry, and non-food sectors. Under editor-in-chief Philip Bittermann (since 2018), the magazine covers the new packaging forms, the trends, and the industrially usable raw materials — plus the technical solutions of the packaging industry's suppliers. The neue-verpackung.de portal — the specialist portal for decision-makers from the packaging industry — extends the print journal into the online packaging information: the current issue and the archive searchable, the summaries displayed, the full texts available article by article in the payment process. In the German packaging press — alongside packaging journal, EUWID Verpackung, and packREPORT — neue verpackung is the decision-makers' magazine: the Heidelberg journal of the packaging processes.

Overview

The journal presents itself as the cross-industry decision-makers' magazine for packaging processes — one of Europe's leading packaging trade journals. Its editorial program covers the packaging world's full spectrum: the packaging forms — the new forms, the materials, the designs; the trends — the sustainability, the digitalization, the smart packaging; the raw materials — the industrially usable starting materials; and the suppliers' solutions — the technical solutions of the packaging industry's suppliers, the machines, the systems.

The readership is the packaging industry's investment decision-makers: the technology managers, the management, the purchasers — in the food, bakery, confectionery, beverage, pharma, cosmetics, chemistry, and non-food industries. The journal's authority rests on the Hüthig publishing house's industry program: the Heidelberg specialist publisher (Hüthig GmbH, Im Weiher 10, 69121 Heidelberg) — "erfolgsmedien für experten" (success media for experts) — with the packaging journal as its flagship, serving the industry's decision-makers for decades.

The journal's issue rhythm provides the industry's regular briefing: the print issues with the compact knowledge, the portal with the daily news — the monthly magazine and the daily website in one decision-makers' medium. The neue-verpackung.de portal delivers the daily packaging news: the market reports (the GVM/ifeu study on the municipal packaging taxes' low environmental effect at high costs), the news, the highlights, the company directories, and the job market — the online packaging information between the print issues.

History

neue verpackung's history is the Hüthig publishing house's packaging-media history. The Hüthig GmbH in Heidelberg — the specialist publisher for the industry with the "erfolgsmedien für experten" program — built the neue verpackung as the packaging industry's decision-makers' magazine: the cross-industry journal for the packaging processes. The journal's editorial leadership — Philip Bittermann (editor-in-chief since 2018) — carries the program: the compact knowledge, professionally and excitingly prepared, for the technology, the management, and the purchasing decision-makers.

The journal's recent history reflects the packaging industry's developments: the sustainability debates (the municipal packaging taxes, the GVM/ifeu study showing the low environmental effect at high costs), the digitalization in the packaging-machine construction (the customer benefit that Philip Bittermann discussed in the podcast), the skilled-worker recruitment (the Heitec AG episode on the Tinder-like recruiting), and the German packaging-machine manufacturers' international competition — each covered with the decision-makers' perspective, from Heidelberg to the world markets. The "Verpackt und zuge klebt" podcast — the packaging industry's podcast with the neue verpackung's editor-in-chief as guest — extends the journal into the audio: the Heidelberg editor discussing the machine manufacturers' situation and the digitalization's customer benefit — the journal's expertise in the industry's podcast, from Heidelberg, for the packaging industry, in print, online, and audio — the decision-makers' magazine for the packaging processes, from Heidelberg, for the Verpackungsprozesse, for the decision-makers, in Germany and Europe, one of the leading packaging journals, from the Hüthig house, in Heidelberg, ""erfolgsmedien für experten" — success media for experts, for the packaging industry, in print and online."

Coverage and Content

The journal's coverage follows the packaging decision-maker's world. Packaging forms form the core: the new forms — the innovations, the designs; the materials — the industrially usable raw materials, the sustainable materials; and the applications — the food, the pharma, the cosmetics. Trends address the industry's transformation: the sustainability — the packaging taxes, the recycling, the circular economy; the digitalization — the smart packaging, the Industry 4.0; and the market studies — the GVM/ifeu research.

Suppliers' solutions provide the technical dimension: the machines — the packaging machines, the systems; the components — the materials, the closures; and the services — the consulting, the testing. The market reports — the studies, the statistics — give the decision-makers the data: the packaging market's developments.

Organization and Ownership

neue verpackung is published by the Hüthig GmbH in Heidelberg (Im Weiher 10, 69121 Heidelberg; 06221/489-0) — the specialist publishing house ("erfolgsmedien für experten"). The publisher (Verlag): Hüthig GmbH, Heidelberg. The editor-in-chief: Philip Bittermann (since 2018). The journal's portal: neue-verpackung.de. The journal's position — one of Europe's leading packaging trade journals — documents its established standing.

The commercial model is that of a B2B decision-makers' magazine: subscriptions to the packaging industry's investment decision-makers; advertising from the packaging-machine, material, and service industries — and the portal's digital advertising and the pay-per-article full texts.

Digital Presence

The journal's digital home is neue-verpackung.de, where the print journal's program extends into the online packaging information. The portal offers the current issue and the searchable archive, the summaries, the news (the municipal packaging taxes study), the highlights, the company directories, and the job market — the full texts available article by article in the payment process. The portal's search and research functions — the extensive search possibilities, the article archive, the company directories — make it the packaging industry's online reference: the specialist portal that the decision-makers consult daily, from the raw material to the finished pack.

The packaging industry's networks — the suppliers, the machine manufacturers, the brand owners, the research institutes (GVM, ifeu) — form the ecosystem in which the journal's content circulates: the decision-makers' information flow that the Heidelberg journal organizes, from the raw material to the finished pack, in print and online. In the German packaging press — the Heidelberg Hüthig journal alongside packaging journal, EUWID Verpackung, and packREPORT — neue verpackung is the decision-makers' magazine: the journal of the packaging processes, in print and online — "Das Entscheidungsmagazin für Verpackungsprozesse," for the technology, the management, and the purchasing, in Germany and Europe, from Heidelberg to the world markets, for the packaging industry's decision-makers, every issue, in print and online.

The Decision-Makers' Magazine

The journal's decision-maker positioning — "Das Entscheidungsmagazin für Verpackungsprozesse" — defines its editorial program: the compact knowledge, professionally and excitingly prepared, for the investment decision-makers. The target industries — food, bakery, confectionery, beverage, pharma, cosmetics, chemistry, non-food — are the packaging industry's customers: the brand owners and fillers who decide on the packaging investments. The journal's functions — the technology, the management, the purchasing — address the three decision levels: the engineers who evaluate the machines, the managers who approve the investments, the purchasers who negotiate the contracts.

The journal's special edition — packaging international (the special issue on the future trends and developments in the packaging industry's various sectors) — extends the program into the international: the English-language special that the German journal publishes for the global industry. The podcast presence — "Verpackt und zuge klebt" with the editor-in-chief Philip Bittermann discussing the packaging-machine manufacturers' situation and the digitalization's customer benefit — brings the journal's expertise to the audio: the Heidelberg editor in the industry's podcast.