About New Macau

New Macau

New Macau is a bilingual English and traditional Chinese magazine brand in Macau, published by O Media as the sister brand of Inside Asian Gaming. It was created to document the contribution of Macau's six gaming concessionaires to the city's economic diversification — the definitive record, in its publisher's words, of how the casino companies invest beyond gaming. Relaunched in its present form on 1 January 2024 from the earlier Macau CSR project, it combines quarterly hardcover print volumes, published since 2023, with a large bilingual website at new-mac.com holding more than 2,100 articles and nearly 200 weekly newsletters.

From Macau CSR to New Macau

The brand's own archive tells its origin in stages. Its team spent nearly two years developing a brand called Macau CSR, devoted to the corporate social responsibility and diversification work of Macau's gaming operators, and held its first quarterly publication in 2023; the second quarterly edition of Macau CSR appeared in mid-2023, and a third followed. On 1 January 2024 the project transitioned to New Macau, and the first edition under the new name — the 2024 first-quarter volume — was presented by its newly appointed project director as the inaugural edition of New Macau, marking a pivotal moment for the publication and the entire project. The renaming sharpened the mission: not corporate social responsibility in the abstract, but the documented record of a city's economic transformation, with the six concessionaires' non-gaming investments as its central thread.

Publisher: O Media and Inside Asian Gaming

New Macau is published by O Media, whose chief executive Andrew W. Scott is vice chairman and CEO of the company and publisher of the brand. O Media Limited, founded in 2009, is based in Macau and also publishes Inside Asian Gaming (IAG), Asia's leading business-to-business media brand for the gaming, resort and entertainment industry, founded in 2005 and published as a monthly bilingual digital and print magazine with a daily English newsletter, the IAG Breakfast Briefing. New Macau is IAG's sister brand with the opposite lens: where IAG covers the gaming industry for its executives, New Macau covers what gaming money builds for the city — culture, sport, entertainment, small-business support and community programmes — for a general bilingual readership. Its website records O Media's Macau address on Rua de Pequim and its operation of both brands as trading names of O Media Limited.

The diversification brief

The magazine exists because of a policy fact. Under Macau's current gaming concessions, the six concessionaires have committed to very large investments in non-gaming areas, as the Macao government works to reduce the economy's dependence on gaming — a dependence thrown into relief by figures its sister publication cites, such as gaming accounting for almost 83 percent of government tax revenue in 2025. New Macau was created, its publisher says, to be the definitive record of that diversification: to document, story by story, what the concessionaires actually do outside the casino floor. That brief gives the brand an unusual editorial clarity. Every article answers, directly or indirectly, the same question — how is Macau becoming more than a gaming city? — and the cumulative archive is the answer, organised for inspection.

The relaunched website: 2,100 articles, 15 volumes

In October 2026 New Macau relaunched new-mac.com, rebuilt from the ground up. The relaunched site brought together more than 2,100 articles in English and traditional Chinese, organised into fifteen quarterly print volumes, together with nearly 200 weekly newsletters. Readers can explore its reporting by quarter, article type, category, integrated-resort partner or strategic partner; browse an A-to-Z directory of the more than 1,500 people featured in New Macau, seeing every story in which each appears; visit dedicated pages for its six integrated-resort partners and twenty-eight strategic partners; and read every quarterly hardcover edition since 2023 cover to cover in a page-turning flipbook, with links to individual articles. Scott described the ambition at the relaunch: New Macau was created to be the definitive record of economic diversification in Macau, and that record deserved a home worthy of it — bilingual, fast, and searchable to the level of the individual person.

Quarterly hardcover print

In an era of vanishing print, New Macau's print form is deliberately monumental: quarterly hardcover volumes. Fifteen of them had appeared by the website's relaunch, beginning with the Macau CSR editions of 2023 and continuing under the New Macau name from the first quarter of 2024. Hardcover quarterly publication signals the intended fate of the record — kept, shelved and cited rather than discarded — and suits a brand whose readers include the government departments, concessionaire executives and institutions whose diversification work it documents. The flipbook editions on the relaunched site preserve that print object digitally, issue by issue, while the article database beneath it serves day-to-day reference.

The weekly newsletter

Alongside the quarterly volumes, New Macau publishes a weekly newsletter, issued every Wednesday at noon Macau time in Chinese and English; nearly 200 editions had accumulated by the 2026 relaunch. The newsletter rhythm complements the quarterly record: the magazine's website carries reporting continuously, the Wednesday newsletter curates it for subscribers, and the hardcover volume fixes it in permanent form. That three-speed system — web, weekly, quarterly — is a considered piece of publishing architecture for a documentation project: fast enough to be news, slow enough to become history.

People and partners as organising principles

The relaunched site's structure reveals the brand's method. Coverage is organised not only by topic but by partner — the six integrated-resort concessionaires whose investments it tracks, and twenty-eight strategic partners — and by person, through the directory of more than 1,500 featured individuals. Diversification, in this telling, is something specific companies and specific people do: a chef given a platform, an athlete sponsored, a small business supplied, a cultural festival staged. Indexing the archive by who did it makes the record auditable in a way conventional news archives are not, and it reflects the brand's origin in CSR reporting, where accountability to named actors is the point.

Macau's post-gaming question

New Macau's subject is the largest open question in Macau's public life. The city that gaming built — and that its sister brand IAG covers as an industry — has committed itself, through law, concession contracts and government policy, to broadening its economy into entertainment, sport, culture, conventions and gastronomy. Whether that commitment is succeeding is contested; O Media's own editorial pages question whether the concessionaires' spending is having real impact on the goal of reducing gaming's share of GDP and revenue. New Macau does not settle that argument; it supplies the evidence base for it, in two languages, from inside the process. That is a genuinely journalistic function, performed with a documentarian's patience.

Place in Macau media

Within Macau's media, New Macau is a specialist of a new kind. The city has business monthlies such as Macau Business in English, gaming trade media led by its own sister IAG, lifestyle titles such as Macau Closer, and a government magazine sector. New Macau sits between business and civic publishing: a bilingual brand, commercially published by a gaming-media house, devoted to a public-policy story. Its Macau CSR ancestry shows in its method — partnerships, documentation, annual accumulation — while its hardcover volumes and 2,100-article archive give it a permanence more like an institution's annual report series, except that it is written as journalism and open to any reader.

Significance

New Macau earns its place in this directory as the record-keeper of Macau's diversification era. Created from the Macau CSR project, relaunched under its present name on 1 January 2024, published by O Media alongside Inside Asian Gaming, it has built — in quarterly hardcover volumes since 2023, nearly 200 weekly bilingual newsletters, and a relaunched website organising more than 2,100 articles and 1,500 featured people — the definitive running account, in its publisher's phrase, of what Macau's six gaming concessionaires contribute to the city's life beyond gaming. Future historians of Macau's reinvention will start with archives; this magazine is deliberately building one.