About Nobilis

Nobilis

Nobilis is the glossy lifestyle magazine of the Hanover region, published by the Schlütersche Verlagsgesellschaft and devoted to what it calls the fine things in life. Under the subtitle "People, Lifestyle, Art," the magazine profiles interesting personalities from the Hanover region and reports on high-quality fashion and cosmetics, fine interiors, new automobiles, selected gastronomy and special travel. First published in 1978, it has spent more than four decades as a fixture of the social and cultural life of Hanover and its region, appearing eight times a year in a distributed circulation of around 14,000 copies.

Overview

Nobilis is a regional lifestyle magazine with a glossy, high-end positioning. It appears eight times a year at a cover price of 9.50 euros per issue, with annual subscriptions listed at 60 euros and student subscriptions at 31.20 euros; the trade press records a distributed circulation of 14,000 copies. The magazine's editorial formula is continuous and deliberate: it communicates a positive attitude toward life at a high level and reports competently on the beautiful things in life. Its readers are described as cosmopolitan, culturally interested, self-confident and demanding. The content mix is organized into sections covering people and society, life and style, culture and arts, food and friends, sports and nature, and home and living. A typical issue carries artist portraits and close-ups of personalities from the Hanover region, alongside features on fashion, interiors, automobiles, gastronomy, travel, real estate and investments. The magazine also publishes special interest content on art, theatre and culture. The ISSN is 1437-6237. The publisher's address is Hans-Böckler-Allee 7, 30173 Hanover, with editorial contact under the Schlütersche umbrella.

History

Nobilis first appeared in 1978, and by 2008 — thirty years later — it had become, in the words of the trade press, a fixed institution in the social and cultural life of Hanover and the region. The concept never changed: the magazine of the fine way of life, delivering positive lifestyle feeling at a high level and competent reporting on life's beautiful things. In 2022 the magazine got a new editor-in-chief, Dr. Heike Schmidt, who presented relaunch plans at the Presse Club Hannover: the refreshed magazine was to launch in May 2022, with the goal of making the title nobler and more elegant, clearer and cleaner — and younger. The relaunch emphasized fresh colours and beautiful motifs, with colour and form in the foreground, plus new stories about the beautiful things in life, and a conscious restraint on anglicisms in the magazine's language. At the time of the relaunch the magazine reported a circulation of 17,000 copies, and the new editor-in-chief announced subscription campaigns to open up other target groups. The nobilis podcast was launched as part of the renewal, with Schmidt herself appearing in it. For more than forty years the title has thus combined continuity of concept with periodic refreshment, remaining the region's established address for exclusive lifestyle journalism. The magazine's longevity is itself the story: launched when Hanover's post-war cultural scene was finding its voice, Nobilis grew with the region's prosperity, chronicling the personalities, the galleries, the restaurants and the retailers that shaped the city's social calendar. Its archive, stretching back to 1978, amounts to a social history of the Hanover region's affluent classes — the openings, the galas, the new hotels and the new boutiques, documented in glossy print. The 2022 relaunch, with its emphasis on younger readers, fresh colours and a podcast, was the magazine's answer to the generational change in its audience: the title that had served one generation of Hanover's cultural elite set out to recruit the next, without abandoning the "nomen est omen" promise — nobilis, the noble one — that has defined it since the first issue.

Coverage and Content

The content focus of Nobilis, under its subtitle People, Lifestyle, Art, remains stories about interesting personalities from the Hanover region. The magazine mirrors the cultural diversity of the region: it profiles artists and public figures up close and competently, and it covers the exclusive sides of life — high-quality fashion and cosmetics, distinguished interiors, new automobiles, selected gastronomy, special travel, real estate, interior design and capital investments. The rubrics span people and society, life and style, culture and arts, food and friends, sports and nature, and home and living, giving each issue a balanced mix of portraits, service journalism and cultural reporting. Theatre, art and theology-adjacent cultural topics appear in the arts coverage, and the magazine's deep dives into the world of upscale lifestyle and art are aimed at enthusiastic culture fans. The advertising environment is correspondingly upmarket: luxury goods, automobiles, real estate and financial services address the magazine's affluent readership. The 2022 relaunch added a podcast in which the editor-in-chief interviews guests — the seventh episode, for example, featured baker and TV entertainer René Oliver — extending the personality-driven concept into audio.

Organization and Ownership

Nobilis is published by the Schlütersche Verlagsgesellschaft mbH & Co. KG, the Hanover publishing house based at Hans-Böckler-Allee 7, 30173 Hanover. Schlütersche is a long-established technical and regional publisher in Lower Saxony, and Nobilis is its lifestyle flagship. The editor-in-chief since 2022 is Dr. Heike Schmidt, who is also active in the Hanover Press Club and on the board of its Sir Greene Foundation. The editorial desk contact is listed under the Schlütersche central numbers, with advertising sales handled by the publisher's ad department. The magazine's commercial model is the classic regional glossy: subscriptions and single-copy sales (9.50 euros per issue), plus advertising from the luxury, automotive, real estate and gastronomy sectors that target the region's affluent audience. Subscription offers include standard annual subscriptions at 60 euros, student subscriptions at 31.20 euros, and digital and print-plus-digital combinations, with trial subscriptions available. The publisher's 2026 trade-press listing confirms the title as an active, regularly updated entry in the magazine landscape.

Digital Presence

The magazine's digital home is nobilis.de, where the print magazine's programme extends into online lifestyle coverage organized by the same rubrics — people and society, life and style, culture and arts, food and friends, sports and nature, home and living — plus subscription and advertising sections. The site carries the tagline "nobilis – people.lifestyle.art" and describes the magazine as a fixed institution in the region's social and cultural life for more than forty years. The nobilis podcast, launched with the 2022 relaunch, is distributed online with episode pages on the site. The magazine is present on Facebook and Instagram, and past issues are sampled on the Yumpu publishing platform, where the nobilis.de account shows uploaded magazine documents with tens of thousands of views. Subscription sales run through the publisher's own shop and through third-party kiosk platforms such as United Kiosk and Schweitzer, which list the title at ten issues per year from 30 euros. Between the website, the podcast, social channels and the digital kiosk presence, Nobilis maintains a modest but complete digital footprint alongside its print core. The publisher's own shop at nobilis.de handles subscriptions and advertising bookings directly, while the trade-press listing at fachzeitungen.de — updated in March 2026 — confirms the title's current data: eight issues a year, 9.50 euros per issue, 14,000 copies distributed, published by Schlütersche at Hans-Böckler-Allee 7 in Hanover. The magazine's Facebook and Instagram accounts carry the visual language of the print title into social media, and the Yumpu archive gives prospective subscribers a free look at past issues. In a regional media landscape where many print titles have retreated, Nobilis's combination of a stable publisher, a defined affluent audience and a refreshed editorial concept has kept it in print for nearly five decades.