About Ölsaaten

Ölsaaten

Ölsaaten is the e-magazine of the German oilseed-processing industry, published digitally at oelsaaten.de by OVID — the Verband der ölsaatenverarbeitenden Industrie in Deutschland e.V. (Association of the Oilseed Processing Industry in Germany). The digital magazine serves the industry's communication: the 19 member companies' oil mills and refineries, the agricultural and food sectors, and the interested public. OVID, founded in 1900 as the Verband Deutscher Ölmühlen and renamed in 2008, represents an industry processing about 10 million tonnes of oilseeds annually.

Overview

The association-magazine model defines the publication: the OVID's member-company communication, the industry's public-affairs voice, and the digital-native format. The eMagazin's online-only existence distinguishes it from the print trade journals — the oelsaaten.de portal is the magazine.

The 19-member industrial base gives the magazine its economic weight: the ADM, Bunge, and Cargill multinational presences alongside the German family mills like C. Thywissen and Walter Rau. The members' 10-million-tonne oilseed processing, 2-million-tonne oil refining, and 6-million-tonne cake production document the industry's scale — Germany as Europe's leading oilseed processor with about 26 percent of the European total.

The Berlin seat places the publishing in the political capital: the Am Weidendamm 1A address's government-proximity, the Bundestag lobby-register presence, and the Brussels FEDIOL representation. The eMagazin's policy journalism serves this advocacy environment.

The OVID eMagazin at oelsaaten.de is the digital magazine of the German oilseed-processing industry: "das eMagazin der Ölsaatenverarbeitenden Industrie in Deutschland." The publisher is OVID, the Verband der ölsaatenverarbeitenden Industrie in Deutschland e.V., seated in Berlin at Am Weidendamm 1A, 10117 Berlin.

The association represents 19 industrial oil mills in Germany — including ADM, Bunge, Cargill, C. Thywissen, and Walter Rau — which process about 10 million tonnes of oilseeds each year, refine around 2 million tonnes of plant oils, and produce 6 million tonnes of oilseed cake. The e-magazine communicates the industry's topics: food, agriculture, bioenergy, and oleochemistry.

The digital magazine format gives the association its publishing voice: the industry news, the policy positions, and the background explainers on oilseed processing — from the oil mill as the central element of processing to the protein-feed value chains.

History

The 1884 petition's tariff politics shaped the association's DNA: the oil millers' Reichstag petition against agricultural tariff hikes on rapeseed and turnip rape, the 1898 Bundesrat petition signed by 122 oil mills, and the 1900 Berlin stock-exchange founding assembly. The trade-policy advocacy runs through the 125-year history.

The 2008 renaming modernized the identity: the VDOe's oil-mill focus broadened to the ölsaatenverarbeitende Industrie — the oilseed-processing industry — reflecting the refineries, oleochemistry, and bioenergy expansion. The 2025 logo revision continues the brand maintenance.

The digital-magazine era brought the eMagazin: the oelsaaten.de portal's magazine format, the association's content-marketing strategy, and the industry's digital public relations. The eMagazin's launch gave the 1900-founded association its contemporary publishing voice.

The association's roots reach to 15 December 1884, when German oil millers in Berlin petitioned the Reichstag against tariff increases on foreign oilseeds. On 19 April 1900, owners and representatives of 60 German oil mills gathered in the Berlin stock exchange and founded the "Verband der Deutschen Oelmühlen e.V. (VDOe)." Against the background of new tasks in trade, environmental, and agricultural policy, the association renamed itself on 19 May 2008 as OVID Verband der ölsaatenverarbeitenden Industrie in Deutschland e.V., with a new logo — revised again in 2025.

The eMagazin continues the association's communication tradition in digital form: the oelsaaten.de portal's magazine presenting the industry's stories, the policy advocacy, and the sustainability messaging — including the commitment to sustainable agriculture and against rainforest deforestation in oilseed cultivation.

Coverage and Content

The oil-mill journalism explains the core process: the Ölmühle as the central element of oilseed processing, the pressing and extraction technologies, and the refinery's purification stages. The "Produktion für das Wohlbefinden" — production for well-being — framing gives the industry its consumer connection.

The protein-feed journalism addresses the co-product value: the eiweißreichen Ölsaatenextraktionsschrote — the protein-rich oilseed extraction meals — as valued animal feed, the rapeseed-meal's 2015 overtaking of soy meal in German consumption (4.0 million tonnes), and the feed-value-chain partnerships. The oil mills' role as protein suppliers complements the oil business.

The bioenergy journalism covers the fuel dimension: the biodiesel from rapeseed oil, the biofuel market's policy dependence, and the High-ILUC soy classification debates. The strategy 2030's biofuel-safeguarding demand reflects the sector's energy-policy stakes.

The trade-policy journalism tracks the global disputes: the US-Canada tariff conflict's rapeseed price pressure, the 25-percent EU tariff threat on US soybeans, and the supply-chain reporting obligations. The April 2025 OVID-UFOP press conference's "mehr Besonnenheit" — more prudence — appeal captures the advocacy tone.

The industry journalism covers the oilseed value chain: the oil mills' processing of rapeseed, sunflower, soybeans, and linseed; the plant-oil refining; and the protein-feed co-products. The members' roughly 10-million-tonne annual processing gives the magazine its industrial scale.

The policy journalism addresses the trade and regulatory agenda: the tariff disputes' supply-chain impacts, the EU reporting obligations, and the protein-plant strategy 2030 — with goals including raising oil-plant and legume cultivation to 10 percent of arable land each, increasing the protein-feed self-sufficiency from 30 to 50 percent, and securing biofuels from cultivated biomass.

The sustainability journalism covers the environmental commitments: the deforestation-free sourcing, the biodiversity-promoting crop rotations, and the CO2-storage through humus buildup. The 2025 joint press conference with UFOP on strengthening domestic cultivation and the EU internal market illustrates the advocacy.

Organization and Ownership

The OVID governance gives the eMagazin its institutional backing: the 19-member assembly's industry representation, the Brankatschk managing-director leadership, and the Kleinschmit von Lengefeld presidency. The Am Weidendamm 1A Berlin headquarters houses the association's operations.

The FEDIOL European integration connects the national magazine to the continental industry: the Brussels representation through the European oilseed-processing federation, the EU policy monitoring, and the cross-border advocacy coordination. The German magazine's European dimension reflects the single market's realities.

The lobby-register transparency documents the advocacy: the R001512 Bundestag registration, the position-statement publications, and the member-company-to-media interface function. The eMagazin's journalism serves this Schnittstelle — the interface between member companies, policymakers, business, science, institutions, and media.

The eMagazin is published by OVID, the Verband der ölsaatenverarbeitenden Industrie in Deutschland e.V., seated in Berlin. The managing director is Dr.-Ing. Gerhard Brankatschk; the president is Jaana Kleinschmit von Lengefeld. The association is registered in the Bundestag lobby register (R001512) and represented in Brussels through the European association FEDIOL.

Current editorial details for the eMagazin are not publicly confirmed in the sources reviewed. The magazine operates as the association's digital publishing arm.

Digital Presence

The oelsaaten.de portal's magazine function structures the content: the industry stories, the policy explainers, and the sustainability features. The eMagazin's digital-native design serves the online readership directly.

The ovid-verband.de site's background papers give the policy depth: the oil-and-protein-plant strategy 2030 onepager, the position statements, and the contact points like Dr. Illya Kolba's strategy coordination. The association site's German-English bilingualism serves the Brussels audience.

The social-media channels amplify the advocacy: the Facebook community, the Twitter/X policy commentary, and the press-conference coverage. The digital magazine's shareable content supports the association's public-affairs campaigns.

The digital home is oelsaaten.de, the OVID eMagazin portal — the magazine exists as a digital-native publication. The ovid-verband.de association site complements it with background papers, position statements, and the oil-and-protein-plant strategy 2030.

The social-media presence extends the brand: facebook.com/ovidverband and @ovidverband on Twitter/X. Through the eMagazin portal, the association site, and the social channels, Ölsaaten maintains its role as the digital magazine of Germany's oilseed-processing industry — the 1900-founded association's 21st-century publishing voice.