About ParkettMagazin

ParkettMagazin

Parkett Magazin is Europe's major specialist journal for parquet, wood, cork, laminate and design flooring, published by the SN-Verlag of Michael Steinert in Hamburg. Appearing six times a year, it informs the industry, the specialist trade and the craft about the manufacture, marketing and installation of flooring — and the branch as a whole. Read in 34 countries with its focus on the German-speaking lands, it is the only German-language specialist journal for the production, marketing and installation of parquet and wood floors, aimed at the opinion leaders, owners and managers along the entire value chain from raw material to installation.

Overview

Parkett Magazin is a German-language B2B trade journal for flooring, published six times a year by the SN-Verlag Michael Steinert in Hamburg (An der Alster 21, 20099 Hamburg). The readers are the opinion leaders, owners and executives in the entire value chain: from the raw material through production, finishing and distribution to installation. The journal is internationally strongly distributed — currently read in 34 countries, with the emphasis on the German-speaking countries, plus Scandinavia, Italy, Spain, France, Poland, Russia, Belarus, Ukraine and Eastern Europe, North and South America and Asia. The programme: economy, marketing, trade fairs, product news, industry-trade-craft, object reports, dates, books, job market. The journal's hallmarks, in its own description: the very strong reader-magazine bond, the intensive contact with the branch, the editorial team's personal on-site research, the close cooperation with the branch associations of industry, trade and craft. The personal on-site research is the journal's method: the editors visiting the manufacturers, the retailers, the construction sites — the trade press that sees the production, the shop, the installation with its own eyes. The intensive branch contact is the journal's capital: the decades of relationships with the industry's owners and managers, the trust that makes the interview possible and the background obtainable. Each issue carries the "FussbodenFuxx" extra booklet for the profession's young talent. The annual subscription is 116.10 euros plus postage.

History

The journal is the flagship of the SN-Verlag Michael Steinert, the Hamburg specialist publishing house for the flooring branch. The Parkett Star — the branch prize with which exemplary companies from trade and craft are honoured — has been awarded and organised annually by the Parkett Magazin since 2011, presented at the Domotex since 2012: the "Parkettfachhändler des Jahres" in categories from the exemplary parquet presentation in the craft to the honorary prize for lifetime achievement. The prize is the "Initiative pro Parkett" — the pro-parquet initiative in which craft, trade and industry are equally involved. The categories reward the complete exemplary business: the best parquet specialist shop, the best business new-build and conversion, the exemplary staff retention, the exemplary training company, the best internet presence, the exemplary parquet advertising, the exemplary company founding. The winners' portraits — the Bornhof GmbH's 2026 exemplary craft presentation, the BM GmbH's 2025 exemplary company founding, Peter Mau's 2024 lifetime honorary prize, the MK Group's 2025 staff-retention prize — document the branch's best: the businesses that the industry should emulate. The journal's history is the German parquet branch's trade-press history: the close cooperation with the branch associations — the Innung Schwaben für Parkett und Fußbodentechnik with its Obermeister Jens Bader, the Netzwerk Boden GmbH with its managing directors Beat Ludin and Frank Böttner — the Domotex as the industry's meeting point, the FEP (European parquet industry association) as the European frame. The companion publications extend the journal into the reference literature: the Fachbuch für Parkettleger, the Fachbuch für Bodenleger, and the commentaries on the flooring standards DIN 18365 and DIN 18356. The Fachbücher are the craft's textbooks: the parquet layer's and the floor layer's complete knowledge — the materials, the techniques, the standards, the calculations. The DIN commentaries interpret the flooring standards that govern the craft's contracts: the Bodenbelagsarbeiten standard DIN 18365 and the Parkettarbeiten standard DIN 18356 — the legal-technical framework that the installer must know. The journal's book publishing makes the SN-Verlag the branch's reference publisher: the magazine for the news, the books for the knowledge. The branch database — the company profiles from Lindner SE to Unilin — makes the journal's website the branch's directory.

Coverage and Content

The journal's programme covers the flooring value chain. The industry coverage: the manufacturers — the Unilin multi-layer parquet, the Lindner SE's construction and dry-construction systems — the production, the finishing, the distribution. The trade coverage: the specialist retailers, the building-material traders, the wood traders — the Parkett Star winners' exemplary businesses. The craft coverage: the parquet layers, the floor layers, the screed and covering, the room outfitters — the installation, the standards, the training. The product news: the new collections, the surfaces, the installation systems. The object reports: the reference projects — the buildings floored with the branch's products. The trade-fair reports: the Domotex as the leading fair, the branch's meeting points — the extensive well-founded reports that the journal promises. The association news: the Innung Schwaben's board confirmations and asbestos discussions, the Netzwerk Boden's "Next Generation" working group. The job market: the branch's vacancies. The FussbodenFuxx: the extra booklet for the apprentices in each issue — the young talent's introduction to the branch. The newsletter: the daily news that the subscribers do not miss. The journal's journalism is the B2B trade press's: the personal on-site research, the intensive branch contact, the competent specials.

Organization and Ownership

Parkett Magazin is published by the SN-Verlag Michael Steinert in Hamburg (An der Alster 21, 20099 Hamburg) — the specialist publishing house for the flooring branch. The editorial contact is parkettmagazin@snfachpresse.de; the reader service (vertrieb@snfachpresse.de) handles the subscriptions. The advertising team — the Mediateam Parkett Magazin in Dannewerk/Schleswig (Am Wall 1, 24867 Dannewerk) — sells the B2B advertising. The commercial model is the trade journal's: the annual subscription at 116.10 euros plus postage, the flooring industry's advertisers — the parquet manufacturers, the machinery and tool suppliers, the installation-material producers, the trade-fair organisers — the Parkett Star as the branch event, the companion books as the reference revenue, and the branch database as the digital directory. The journal's close cooperation with the branch associations — industry, trade and craft — is the editorial model: the associations' news, the innungs' reports, the network's initiatives. Detailed circulation figures are not publicly confirmed in the sources available.

Digital Presence

The journal's website is parkettmagazin.de — the daily news portal for the flooring branch, with the current-issue excerpts, the issue archive, the subscriptions, the media data, the job market, the Parkett Star winners' portraits and the branch database. The newsletter carries the daily news to the subscribers. The Parkett Star pages — the winners since 2012 with their portraits — document the branch's best online. The branch database — the company entries from the associations to the manufacturers — is the industry's directory. In the German flooring trade-press landscape Parkett Magazin occupies the parquet pole: the only German-language specialist journal for the production, marketing and installation of parquet and wood floors — read in 34 countries, six times a year, with the FussbodenFuxx for the young talent and the Parkett Star for the best, from the SN-Verlag at the Alster to the flooring branch's value chain, in print and online. The 34-country readership — from Scandinavia to South America, from Russia to Asia — makes the Hamburg journal the global German-language voice of the parquet branch: the magazine that the world's parquet industry reads in German.