About POSTMASTER-Magazin

POSTMASTER-Magazin

The POSTMASTER-Magazin is the German-language specialist journal for variable data printing, document and information logistics — "DIE Fachzeitschrift für Datendruck, Dokument und Sendung" — the document professionals' own medium. Published six times a year (February, April, June, August, October, December) by the bit-Verlag Weinbrenner in Leinfelden-Echterdingen near Stuttgart, it is the comprehensive forum for the digital-printing, document, mailing and transactional-mail industry: the flexible digital-printing processes, the classic and digital document flows, the conventional and electronic transactional and marketing messages — from the classic mail circulation to modern information-logistics solutions — the document professionals' bimonthly. The print run: 1,801 copies; the subscribers: 1,231; the distribution: 1,713 (2025 media data) — the niche journal's audited figures, the document professionals' concentrated audience. The ISSN: 1612-0795 — the journal's international identifier, the Datendruck-Dokument-Sendung title's bibliographic anchor. The trio of Postmaster (print), PM-Newsletter and postmastermagazin.de forms the comprehensive information medium for companies and public bodies that send and receive a lot — the document-intensive organisations' complete source.

Overview

The POSTMASTER-Magazin is a German-language B2B specialist journal for data printing, documents and dispatch, published six times a year by the bit-Verlag Weinbrenner GmbH & Co. KG in Leinfelden-Echterdingen (Fasanenweg 18, 70771 Leinfelden-Echterdingen). Its self-description: the specialist journal for variable data printing, document and information logistics, incoming- and outgoing-mail processing in conventional and electronic form, and parcel shipping — the comprehensive forum for the digital-printing, document, mailing and transactional-mail industry, the Datendruck-Dokument-Sendung promise kept. The programme: the options of flexible digital-printing processes, the handling of classic and digital document flows, the creation and distribution of conventional and electronic transactional and marketing messages — from the classic mail circulation to modern information-logistics and ECM solutions. The data-printing coverage: the variable data printing's flexible processes — the personalised mailings, the transactional documents — the digital printing's options for the document professionals. The document-flow coverage: the classic and digital flows — the incoming mail's digitisation, the outgoing mail's production — the ECM solutions' integration. The message coverage: the transactional messages (the invoices, the statements) and the marketing messages (the mailings, the campaigns) — the conventional paper and the electronic channels. The information-logistics coverage: the modern solutions — the multichannel output management, the archiving — the document's lifecycle. The frequency: 6 issues per year (February, April, June, August, October, December) — the bimonthly rhythm, the document professionals' regular intelligence. The price: €9.90 per single issue, €59.40 per annual subscription (€65.40 abroad), including special publications such as the Maschinenverzeichnis Druck und Post — the niche journal's pricing, the directory's value included.

History

The POSTMASTER-Magazin's history is the German document-logistics press's: the specialist journal for the data-printing, mailing and letter industry, published from Leinfelden-Echterdingen near Stuttgart — the Swabian B2B publishing's address. The bit-Verlag Weinbrenner — the publisher Dipl.-Kfm. C. Weinbrenner-Seibt's house — built the title into the industry's forum: the "DIE Fachzeitschrift für Datendruck, Dokument und Sendung" claim earned over the years. The Leinfelden-Echterdingen address — the Fasanenweg 18, 70771 — is the journal's Swabian home: the Stuttgart region's B2B publishing. The annual supplements — the Maschinenverzeichnis (machinery directory) and the wall calendar — extended the brand: the hard facts for investment decisions, the year's companion. The machinery directory — the "Maschinenverzeichnis Druck und Post" — delivers the structured investment intelligence: the digital-printing machines', the inserting systems', the franking machines' data, the document professionals' buying guide. The wall calendar — the year's wall companion — keeps the brand visible: the document professionals' offices, the twelve months' Postmaster presence. The digital expansion — the PM-Newsletter and the postmastermagazin.de portal (Joomla-based) — formed the trio: the print, the newsletter, the portal as the comprehensive information medium, the B2B niche press's digital completeness. The 2025 media data — the 1,801 print run, the 1,231 subscribers — documents the niche journal's stable market, the document professionals' loyal readership.

Coverage and Content

The journal's programme is the document professionals' world. The data printing: the variable data printing's flexible processes — the digital printing's options. The documents: the classic and digital document flows — the creation, distribution, processing and archiving of incoming and outgoing documents. The dispatch: the letters, the mailings, the parcels — the transactional and marketing messages, conventional and electronic. The information logistics: the modern solutions — the multichannel output, the ECM. The machinery directory: the annual Maschinenverzeichnis Druck und Post — the structured hard facts for investment decisions. The readers: the document and mail responsibles at insurance companies and agencies, banks, savings banks and building societies, corporates (groups, large companies, SMEs), industrial firms, offices, administrations and authorities, schools, dialog-marketing and fulfilment companies, publishers and broadcasters, offset and digital printers, mail-order and e-commerce companies. The insurance and banking readers — the high-volume senders — use the journal for the transactional mail's optimisation: the statements', the policies' dispatch. The authorities' readers — the administrations — use it for the official mail's compliance: the electronic and the paper. The dialog-marketing readers — the mailings' professionals — use it for the marketing post's effectiveness. The journalism is the B2B niche press's: the technical, the practical, the industry's forum — the document professionals' trusted medium, the Datendruck-Dokument-Sendung triad's voice.

Organization and Ownership

The POSTMASTER-Magazin is published by the bit-Verlag Weinbrenner GmbH & Co. KG in Leinfelden-Echterdingen — Postfach 10 01 16, 70745 Leinfelden-Echterdingen; Fasanenweg 18, 70771 Leinfelden-Echterdingen; www.bitverlag.de. The publisher (Herausgeber): Dipl.-Kfm. C. Weinbrenner-Seibt — the bit-Verlag's owner-publisher, the Leinfelden-Echterdingen house's head. The editorial office: Marius Lechler (responsible; "mal"; +49 711 7591-378; mlechler@bitverlag.de) — the journal's redaktion, the industry's contact. The media consulting and advertising sales: Holger Vetter (+49 6253 85 646; +49 172 731 3194) — the advertisers' advisor. The reader service and subscriptions: Reiner Pfeiffle (+49 711 7591-247; abo@bitverlag.de) — the 1,231 subscribers' service. The production: Herzog Print Media; the printing: Druckerei Silber Druck oHG, Otto-Hahn-Straße 25, 34253 Lohfelden — the Hessian printer's craft. The web production: Erich Lehna (cyberclicks.de), Roland Brokop — the portal's builders. The commercial model: the €59.40 annual subscriptions (1,231 subscribers), the €9.90 single issues — the readers' payments — and the industry's advertising — the digital-printing, mailing and machinery manufacturers' forum. The subscribers — the personal subscribers and the association members — are the active readers: the document professionals' committed audience, the 1,231's loyalty. The advertisers — the machine manufacturers' comprehensive and attractive forum — reach the investment decision-makers: the machinery directory's adjacency, the niche's concentrated buying power.

Digital Presence

The portal postmastermagazin.de — the news from the printing, letter and parcel world, the articles, the industry's forum — is the journal's digital home: the Joomla-based platform, the German-language content, the trio's online pillar. The PM-Newsletter — the email companion — delivers the news to the document professionals: the inbox's currency between the six print issues, the trio's digital pulse. The PM-Newsletter — the email companion — delivers the news to the document professionals. The trio of Postmaster, PM-Newsletter and the portal is the comprehensive information medium for companies and public bodies that send and receive a lot. In the German document-logistics press landscape the POSTMASTER-Magazin occupies the niche-forum pole: the Leinfelden-Echterdingen journal — the 6×/year rhythm, the ISSN 1612-0795, the machinery directory — in print, newsletter and portal, for the document and dispatch professionals. The niche-forum positioning — the Datendruck, Dokument, Sendung exclusively — is the journal's identity: the document professionals' own medium, the industry's comprehensive forum, the Leinfelden-Echterdingen promise. The Swabian publishing — the Leinfelden-Echterdingen's bit-Verlag — is the journal's home: the Stuttgart region's B2B niche press. The trio's model — the print, the newsletter, the portal — is the B2B media's completeness: the six issues' depth, the newsletter's currency, the portal's archive, the niche fully served.