About PR Report

PR Report

PR Report is the German-language industry magazine for public relations and corporate communications, published by the Medienfachverlag Oberauer. Aimed at the PR professionals of companies, agencies, associations and academia, it covers the communications industry's people, campaigns, tools and trends: the PR-Werkstatt guides, the Schwerpunkt topics, the personnel news. Its flagship institutions: the PR Report Awards — honouring the German-speaking PR scene's most successful projects and people since 2003, with the festive Winners Night in Berlin — and the #30u30 initiative, the annual "30 unter 30" list of the industry's top young talents. The editor-in-chief (2016): Daniel Neuen. The newsletter appears every Wednesday and Friday. The portal: prreport.de.

Overview

PR Report is a German-language trade magazine for the public-relations industry, published by the Medienfachverlag Oberauer (the Austrian specialist publisher also behind Medium Magazin). The readers: the communications professionals — the corporate communications managers, the agency consultants, the association spokespersons, the young talents. The corporate managers — the in-house teams — read the magazine for the industry's benchmarks: the Awards' winning campaigns, the peers' moves. The agency consultants — the firms' staff — read it for the business: the clients' news, the talents' market. The young talents — the #30u30 — read it as the career platform: the portraits, the networks. The programme: the industry's news — the personnel changes (the communicators' careers: Michael Manske from Bild to Volkswagen to Cariad to Polestar) — the PR-Werkstatt — the practical guides (LinkedIn for PR professionals) — the Schwerpunkte — the focus topics (Instagram's ten pages of best practice, tips, tricks and tools; internal podcasts: Audi's and Haribo's contrasting strategies) — and the talent — the "30 unter 30" portraits. The personnel news is the magazine's heartbeat: the industry's merry-go-round — the Volkswagen communicator's Polestar marketing, the Cariad farewell via LinkedIn, the CEO-communication's digital channels. The PR-Werkstatt guides are the practitioners' toolkits: the LinkedIn manual's step-by-step, the professionals' platform strategies. The Schwerpunkt topics are the deep dives: the Instagram's ten pages — the best practice, the tips, the tricks, the tools — the internal podcasts' contrasting strategies (Audi's vs. Haribo's). The talent portraits are the industry's future: the "30 unter 30" — the loud creatives, the quiet strategists, the storytellers, the networkers, the social-media experts, the tech nerds, the content talents. The institutions: the PR Report Awards (since 2003) and the #30u30 initiative. The newsletter: every Wednesday and Friday, free subscription via prreport.de/newsletter.

History

PR Report's history is the German PR industry's trade-press chronicle. The magazine's founding in the Medienfachverlag Oberauer placed it in the Austrian publisher's communications portfolio alongside Medium Magazin — the media professionals' publishing house. The 2003 launch of the PR Report Awards — the industry prize's first season — created the magazine's flagship: the annual competition honouring the German-speaking PR scene's most successful projects and people, culminating in the festive Winners Night in Berlin (2016 in the Kosmos). The awards' 14th season in 2016 — the streamlined four competence fields (Corporate, Marken und Produkte, Digitale Kommunikation, Spezialkompetenzen) with 21 categories, the 30-member jury's secret ballot, the Gold Awards (Inhouse-Team, Agentur, Professional des Jahres, Grand Slam) — shows the institution's maturity. The competence fields' bundling — the reduced categories under the four relevant fields — focused the competition: the corporate, the brands and products, the digital, the special competences. The jury's composition — the 30 communications professionals from companies, agencies, associations and academia, newly composed each season — guarantees the peer judgement: the industry judging itself. The secret ballot — the finalists and winners secret until the Winners Night — creates the suspense: the Berlin night's revelations. The Gold Awards — the in-house team, the agency, the professional of the year, the Grand Slam's best campaign — crown the season: the industry's Oscars. The #30u30 initiative — founded by Nico Kunkel, continued as an independent platform — added the young-talent scouting: the fifth "30 unter 30" list in 2017, the 100-plus nominations sifted. The scouting's method — the loud creatives, the quiet strategists, the storytellers, the networkers, the social-media experts, the tech nerds, the content talents sought; the unusual career paths and the stringent career plans equally valued — is the industry's talent radar: the agency chiefs, the communications heads, the trainers consulted. The 2017 thirty — the ThyssenKrupp's Barzel, the GEA's Bastron, the Leipzig University's Bißwanger — are the industry's future elite: the under-30s' who-is-who. The 2020 issue — the PR-Werkstatt LinkedIn, the Instagram Schwerpunkt, the internal podcasts, the pandemic's top talents — shows the magazine's topicality. The 2020 context — the pandemic's communications challenges — tested the industry: the crisis communication, the remote work, the digital channels. The issue's talents — the Tzschoppe, the Claßen, the Cheranti — show the generation: the pandemic's top performers. The Bahn-Kommunikationschef Oliver Schumacher's reckoning — the System Manager Magazin — shows the magazine's critical edge: the industry's self-examination.

Coverage and Content

The magazine's programme is the PR industry's professional world. The personnel news: the communicators' careers — the appointments, the departures, the promotions (Manske's VW-Diess-CEO-communication, Cariad, Polestar). The PR-Werkstatt: the practical guides — the LinkedIn manual for PR professionals. The Schwerpunkte: the focus topics — Instagram's best practice (ten pages), internal podcasts (Audi vs. Haribo). The talent: the "30 unter 30" — the young creatives, strategists, storytellers, networkers, social-media experts, tech nerds, content talents. The awards: the PR Report Awards' categories, juries, winners. The industry analysis: the trends, the studies (the PR-Trendmonitor's information-overload findings, cited via prreport.de). The journalism is the trade press's: the insider, the networked, the career-oriented — the PR industry's own magazine.

Organization and Ownership

PR Report is published by the Medienfachverlag Oberauer — the Austrian media specialist publisher. The editor-in-chief (2016): Daniel Neuen — also the PR Report Awards jury chairman. The #30u30 founder: Nico Kunkel — continuing the initiative as an independent platform. The awards' press contact (2016): Sebastian Vesper. The jury: 30 communications professionals from companies, agencies, associations and academia, newly composed each season, deciding by secret ballot. The commercial model is the B2B trade magazine's: the subscriptions, the industry's advertising, and the awards business — the entries, the Winners Night. The subscriptions reach the communications departments, the agencies, the associations: the industry's decision-makers. The advertising comes from the industry's suppliers: the agencies, the tools, the service providers. The awards business — the entry fees, the gala — is the brand's extension: the PR Report Awards as the revenue and reputation engine. Detailed circulation and current editorial-staff information is not publicly confirmed in the sources available.

Digital Presence

PR Report's portal is prreport.de — the exclusive current news from the communications scene, the single-news items, the newsletter subscription. The portal's single-news format — the uid-numbered items — is the industry's news wire: the personnel changes, the campaigns, the studies. The newsletter subscription page — prreport.de/newsletter — is the twice-weekly intelligence's gateway. The newsletter: every Wednesday and Friday — the industry's twice-weekly intelligence, free. The awards' platform: prreportawards.de — the entries, the categories, the jury, the dates — the competition's digital home, live each season. In the German PR trade-press landscape PR Report occupies the industry-magazine pole: the Oberauer title — the Awards since 2003, the #30u30 talents, the PR-Werkstatt — on prreport.de, for the German-speaking PR industry. The industry-magazine positioning — the PR professionals' own medium — distinguishes it from the general media press: the communications industry's insider journal. The Awards institution — the 2003–2020s seasons, the Berlin Winners Nights — is the magazine's authority: the industry's prizes awarded by the industry's magazine. The #30u30 initiative — the young talents' platform — is the magazine's future: the next generation scouted, the careers launched.