PressRelease.in

About PressRelease.in

PressRelease.in is a Navi Mumbai-based press release distribution platform that helps Indian businesses, startups and agencies publish their announcements across more than 50 high-authority news portals — typically within 48 hours. Founded by Akshata Singh, the platform combines distribution with an in-built AI press release writer, offering permanent publication links, journalist discoverability and a guaranteed-publication-or-money-back promise, with the first press release free. Its official website is pressrelease.in.

Overview

PressRelease.in describes itself as India's trusted press release distribution platform, designed for visibility, credibility and search-engine optimisation. From product launches and funding announcements to executive hires and milestone updates, the service promises to get a client's story featured on 50-plus news portals in just 48 hours. The platform's pitch is aimed squarely at businesses that cannot afford a public-relations agency: permanent press release links, discoverability by journalists, and a guarantee of publication — or the client's money back. The company operates from Awfis, 18th Floor, Cyberone, Sector 30, Vashi, Navi Mumbai, Maharashtra 400703, and can be reached at hello@pressrelease.in and on 9997044402.

Founding and the problem it solves

The platform was founded by Akshata Singh, who identified a long-standing barrier for Indian startups, small businesses and solo founders: most lack both the budget for a PR agency and the in-house expertise to write a release that journalists will actually run. "Good PR has always been gated by cost and craft — you needed an agency, or you needed to already know how to write like a journalist," Singh has said. PressRelease.in was built to remove both barriers, so that a founder in a Tier 2 city could describe an announcement in plain language and walk away with a structured, newsworthy release, distributed on the same platform. The company presents this as what making media accessible in India actually looks like.

How distribution works

Clients submit their announcements through the platform, which then distributes the release to its network of 50-plus high-authority news portals. The standard turnaround is 48 hours from submission to publication. Each distributed release gets a permanent link, which supports the client's search visibility and provides a lasting record of the announcement for investors, customers and journalists. The platform is built for journalist discoverability: releases are structured so that reporters searching for company news can find and cite them. The service covers the full range of corporate announcements — launches, funding rounds, partnerships, events, appointments, awards, expansions and crisis responses.

"Bob": the built-in AI press release writer

On 8 June 2026, PressRelease.in announced the launch of what it called India's first built-in AI press release writer — an in-platform assistant named "Bob" that guides users from a blank page to a publish-ready, distribution-ready release in minutes. By embedding an AI writer directly inside its distribution workflow, the company collapsed drafting and distribution into a single guided experience: users no longer need to write the release elsewhere and then upload it. The AI writer ships with eight purpose-built templates covering the announcements businesses make most often — Product Launch, Funding Round, Strategic Partnership, Event or Conference, Executive Appointment, Award or Milestone, Company Expansion, and Crisis or Response — each structuring the release into the elements editors expect: headline, subheadline, dateline, lead, supporting details and quotes.

Who uses the platform

The platform's core users are startups, founders, small businesses, solo entrepreneurs and PR agencies serving them. Its messaging emphasises founders outside the metro cities — the Tier 2 city entrepreneur who has news worth announcing but no agency retainer. By combining a free first release with guided AI drafting, PressRelease.in targets first-time announcers as well as companies that issue releases regularly and want a faster, cheaper alternative to traditional wire services. Agencies also use the platform as a distribution backend for their own clients.

Pricing and the publication guarantee

PressRelease.in's commercial model is built on transparency and low friction: the first press release is free, letting new users test the service without commitment. Paid distribution is backed by a guaranteed-publication promise — if the release is not published across the network as committed, the client gets their money back. The company markets itself as a transparent alternative in a distribution industry where pricing and placement have often been opaque, and its 24/7 business-hours positioning underscores the self-service nature of the platform.

The distribution network in action

The platform's output is visible across India's regional digital news ecosystem. Releases distributed through PressRelease.in — including the company's own announcements, such as the June 2026 launch of its AI writer — have appeared on state and regional news portals from Jharkhand and Manipur to Himachal Pradesh, Nagaland, Haryana and Kerala. This footprint illustrates the platform's model: rather than chasing a handful of national mastheads, it places client news across a wide network of regional and special-interest portals, maximising geographic and topical reach for announcements that matter to local audiences, investors and search engines alike.

Growth and positioning

In its own announcements, PressRelease.in describes itself as India's fastest-growing transparent press release distribution platform. A company profile published in November 2025 presented it as India's trusted press release distribution platform for businesses, startups and agencies, and the June 2026 AI-writer launch was framed as a first for the Indian market — no other domestic distribution platform had embedded an AI drafting assistant directly into its publishing workflow. The company's growth reflects a broader trend: as India's startup ecosystem has expanded into smaller cities, demand has grown for affordable, self-service tools that give young companies the media visibility once reserved for those with agency budgets.

The Indian PR distribution landscape

PressRelease.in operates in a crowded Indian market for press release distribution, where traditional wire services, PR newswires and free submission sites have long competed. Its differentiation rests on three pillars: transparent pricing in an industry known for opaque deals, a guaranteed-publication promise that shifts risk from the client to the platform, and the integration of AI drafting into the distribution workflow. Where legacy services expect clients to arrive with a finished release, PressRelease.in assumes the opposite — that the client has news but not the craft — and builds the writing assistance into the product. This positioning has particular resonance in India's startup economy, where thousands of young companies need media visibility to attract customers, talent and investors but cannot justify agency retainers.

Editorial standards and templates

The platform's eight AI templates reflect the announcements Indian businesses make most often, and each enforces the structure that newsroom editors expect: a clear headline, a supporting subheadline, a dateline, a lead paragraph answering the essential questions, supporting details and attributed quotes. By guiding founders through these elements, the "Bob" assistant teaches first-time announcers the conventions of journalistic writing while producing copy that portals can publish with minimal editing. The templates for crisis or response announcements are especially notable, giving small companies a framework for handling difficult news professionally rather than improvising under pressure.

Accessing the platform

PressRelease.in is available at its official website, pressrelease.in, where users can draft releases with the built-in AI assistant, choose distribution options and track publication. New users can publish their first press release free of charge. Business enquiries can be directed to hello@pressrelease.in or to the company's Navi Mumbai office at Awfis, 18th Floor, Cyberone, Sector 30, Vashi, Navi Mumbai, Maharashtra 400703.