About Primicias Ya

Primicias Ya

Primicias Ya is a digital entertainment news portal based in Buenos Aires, Argentina, published in Spanish at primiciasya.com. It covers television, theatre, celebrity news and the media industry, and it operates online only, with its own editorial team. It is one of Argentina's longest-running show-business news sites: industry accounts of its 2025 Martin Fierro award describe a trajectory of 19 years in entertainment journalism and a twentieth anniversary falling in 2026, which dates its foundation to the middle of the 2000s. It is owned by Grupo America, the multimedia group of Daniel Vila and Jose Luis Manzano, but it is not the website of the group's television channel or of any print title; it is a stand-alone digital brand that predates, and has outlasted, many of the entertainment formats of its parent group's broadcasters.

Origins and longevity

Primicias Ya emerged in the first generation of Argentine online-only news sites, at a time when the country's web traffic was still dominated by the digital editions of the big newspapers. An Open Society Foundations mapping of Argentine media, drawing on Alexa rankings of the period, already identified primiciasya.com as one of the two leading online-only news sites in the country, ranked 53rd among all Argentine websites - ahead of every other purely digital news operation except Minuto Uno - at a moment when the five most-visited news sites were all the portals of legacy newspaper brands. That early standing is the foundation of the site's later history: it built a loyal entertainment audience before social networks reorganised online news, and it carried that audience through each subsequent platform change.

Longevity is itself a distinction in Argentine entertainment journalism, a field littered with short-lived portals. Nineteen years of continuous publication, counted at the time of its 2025 award, place Primicias Ya among the survivors of the first digital wave, and its twentieth anniversary in 2026 makes it one of the oldest entertainment brands in the Argentine internet.

Ownership: Grupo America

Primicias Ya belongs to Grupo America, formerly Grupo UNO Medios, the multimedia conglomerate founded by the Mendoza-based entrepreneurs Daniel Vila and Jose Luis Manzano. According to the Media Ownership Monitor's account of the group, Grupo America owns America TV in partnership with the businessman Claudio Belocopitt, and controls television channels, newspapers, radio stations and digital platforms across Argentina; it is generally described as the country's second-largest multimedia group, reaching some 25 million people, with 28 licences across AM, FM and open television. Since the group sold its cable company Supercanal in 2018, its focus has been free-to-air television and radio, alongside its press and digital properties.

Within that structure, Primicias Ya is the group's specialist entertainment portal. The distinction matters for understanding the site: it sits inside a group that owns the television channel whose programmes it most closely covers, giving its journalism an insider's proximity to the America TV schedule and its stars, while remaining editorially a separate digital newsroom rather than a programme website. Its coverage ranges well beyond its owner's channel - to Telefe, eltrece, streaming platforms and the theatre - and its award competition has included the entertainment sites of rival groups.

What it covers

The portal's beat is the Argentine entertainment industry in full: television news and ratings, reality shows, soap operas and series, theatre premieres and seasons, film, music, and the professional and private lives of the country's celebrities. Television ratings - the daily numbers that decide the fate of programmes and presenters - are a staple, as are casting changes, programme launches and cancellations, backstage disputes and the awards calendar, from the Martin Fierro ceremonies to music and film festivals such as Cosquin Rock. Its name states its method: primicias, scoops - the premiere, the signing, the separation, the feud - published first and updated continuously.

Coverage also extends to the media industry itself: presenter moves between channels, legal disputes involving public figures, and the business of television are treated as entertainment news in their own right, reflecting an audience that follows the machinery of fame as closely as its products. International entertainment, particularly Latin American and Spanish-language television, supplements the Argentine core.

Recognition: the Martin Fierro

The portal's standing was formally recognised in 2025, when Primicias Ya won the Martin Fierro award for best entertainment news website for its work in 2024. Reports of the award, presented on 11 July, describe it as a historic recognition for digital journalism: the portal prevailed over the digital brands of Gente, Pronto, Caras and Ciudad Magazine and over Teleshow, the entertainment site of Infobae - that is, over the entertainment operations of Argentina's oldest magazine publishers and its largest digital newspaper. The Martin Fierro awards, given by the Argentine Association of Television and Radio Journalists, are the principal honours of Argentine broadcasting, and a category victory for a digital-native portal over legacy magazine brands marked, as coverage of the prize noted, the consolidation of Primicias Ya as a reference point for the entertainment industry itself.

Digital strategy and audience

Primicias Ya publishes in real time on its website and distributes the same material across social platforms, principally Instagram and X, where direct interaction with followers has become central to its model. Industry profiles describe a strategy of immediacy - reporting entertainment developments almost as they happen - combined with verification before publication, a balance the site presents as the basis of its credibility in a field where rumour travels faster than fact. Its audience is the mass public for Argentine popular culture: viewers of the big channels' entertainment programmes, followers of its celebrities, and the industry itself, for whom the portal functions as a trade paper of fame.

The site's influence is exercised partly through agenda-setting: stories it publishes are taken up by television entertainment programmes, radio magazines and rival portals, and artists and their representatives treat its coverage as a significant channel for announcing projects and managing public disputes. In the ecology of Argentine show business, where television programmes and digital portals feed each other daily, Primicias Ya is one of the fixed points of the circuit.

From portal to television brand

The strength of the digital brand was underlined in 2026, when the name crossed over to broadcasting: Primicias Ya became a television magazine programme on America TV, airing Monday to Friday in the afternoon from 8 June 2026, hosted by the entertainment journalists Marina Calabro and Luis Ventura, with a panel drawn from the field and a format built around televising the work of a newsroom - how a piece of information becomes a story through interviews, social material, audiovisual content and archive. The programme is a separate production from the portal, but its existence testifies to the value the parent group assigns to the name the portal built online over two decades: a digital brand strong enough to title a daily television show on its owner's own channel.

Place in Argentine digital media

Primicias Ya belongs to the small group of online-only sites that led Argentine digital news before the social era - the Open Society mapping already had it at the head of the online-only category alongside Minuto Uno - and it is nearly alone among them in its specialisation. Where its contemporaries competed for general news, it chose the entertainment vertical and kept it for twenty years, through the decline of the portal era, the rise of social distribution and the arrival of streaming. Its Martin Fierro victory, its group's continued investment in the brand, and its expansion into television together describe the trajectory of a first-generation digital native that became, simply, an institution of Argentine entertainment journalism.

Continuing publication

Primicias Ya continues to publish daily from Buenos Aires, covering Argentine and international entertainment in real time on its website and social channels. Approaching its twentieth anniversary, it remains what its name promises: a first-with-the-news entertainment portal, owned by one of the country's largest media groups but built, story by story, as a digital brand in its own right.