About Radio Primavera

Radio Primavera

Radio Primavera is the private local radio of Aschaffenburg and the Bavarian Lower Main, broadcasting a soft adult-contemporary "Wohlfühlradio" (feel-good radio) format for 30-to-59-year-olds since 15 May 1987. Based in the Funkhaus Aschaffenburg on Würzburger Straße, the station plays oldies and current pop hits — with folk music, austropop and popular schlager on Sunday mornings — and splits its news into world news first, local news second. The Funkhaus Aschaffenburg also operates Radio Galaxy's Aschaffenburg window, the online television primavera24.tv and the free Sunday newspaper PrimaSonntag (circulation 150,690). Its domain was not independently load-verified during research, so no official website is asserted here.

Overview

Radio Primavera is a private broadcaster operated by the Funkhaus Aschaffenburg GmbH & Co. Studiobetriebs KG, led by managing director Markus Eibeck (who succeeded founding managing director Lothar Steigerwald at the end of 2018) and programme director Daniel Fleckenstein. The soft-AC music focus covers oldies and current pop hits; Sundays from 8 a.m. to 1 p.m. bring the "Radio Primavera Frühschoppen" with folk music, austropop and popular schlager. News runs world news in the first part, local news in the second. The presenting team includes Daniel Fleckenstein ("Am Morgen") and Liane Wirzberger ("Am Mittag"). From 4 March 2011, TV presenter Jörg Kachelmann presented the weekend weather every Friday and Saturday on a one-year contract — a booking that made headlines given the presumption-of-innocence debate at the time.

History

The programme has been on air since 15 May 1987. In 1997 the station moved from Frohsinnstraße to the new Funkhaus on Würzburger Straße. The Funkhaus Aschaffenburg grew into a local media house: Radio Galaxy has been on air since 2001 with a broadcast window from Aschaffenburg; the main.tv web TV launched in 2006 and merged in January 2009 with the local station TV touring Aschaffenburg (receivable via cable, satellite and internet until June 2019, since then replaced by modern video formats published on primavera24.de); and the free PrimaSonntag newspaper has appeared every Sunday on the Bavarian Lower Main since 1993. The Funkhaus belongs majority-wise to the Neue Welle group, part of the Müller Medien corporate group (at its core the Hans Müller telephone-directory publisher) owned by the family of Gunther Oschmann; the minority shareholder is Studio Gong, behind which stand primarily Hubert Burda Media, several daily newspapers and again Müller Medien.

Programming

The soft-AC programme targets 30-to-59-year-olds with oldies and current pop hits, the Sunday-morning folk-music "Frühschoppen", and the two-part news structure (world then local). The "Wohlfühlradio" positioning emphasises comfort and regional closeness for the Aschaffenburg–Miltenberg–Rhine-Main area.

Coverage & Audience

Radio Primavera broadcasts on FM — 100.4 MHz (Aschaffenburg, Seligenstadt, Rödermark, Rodgau, Dietzenbach), 90.8 MHz (Offenbach, Hanau, Gelnhausen, Alzenau), 99.4 MHz (Miltenberg, Amorbach, Odenwald) — plus the 102.75 MHz cable frequency for Hesse, on DAB+ and as a worldwide livestream. The broadcast area covers the Aschaffenburg and Miltenberg districts and parts of adjacent districts (Main-Kinzig, Offenbach, Darmstadt-Dieburg, Odenwaldkreis) across the Bavarian-Hessian border. Separately published audience figures were not available in the sources consulted.

Ownership

Radio Primavera is operated by the Funkhaus Aschaffenburg GmbH & Co. Studiobetriebs KG. The Funkhaus belongs majority-wise to the Neue Welle group of the Müller Medien corporate group (Oschmann family), with Studio Gong as minority shareholder.

Digital Presence

The station operates a website and livestream alongside the primavera24.de news portal — shared with the PrimaSonntag newspaper — and social media channels, extending its feel-good programme and regional news to listeners beyond the FM footprint. The Funkhaus's video formats on primavera24.de continue the main.tv legacy in modern form.

The Funkhaus Aschaffenburg

Radio Primavera has been on air since 15 May 1987 from Aschaffenburg — the local station for the Bavarian Lower Main (Untermain). In 1997 the station moved from Frohsinnstraße to the new Funkhaus on Würzburger Straße (today Am Funkhaus 1). The owner is the Funkhaus Aschaffenburg GmbH & Co. Studiobetriebs KG — a local media house that also operates Radio Galaxy (on air since 2001, with a broadcast window from Aschaffenburg), the online television primavera24.tv and the free Sunday newspaper PrimaSonntag, published since 1993 every Sunday on the Bavarian Lower Main with a circulation of 150,690. Managing director Markus Eibeck succeeded founding managing director Lothar Steigerwald at the end of 2018; programme director Daniel Fleckenstein also hosts the morning show "Am Morgen" (with Liane Wirzberger "Am Mittag").

Mein Wohlfühlradio

Radio Primavera calls itself "Wohlfühlradio" ("feel-good radio") — "Mein Wohlfühlradio" in the Funkanalyse Bayern: a soft adult-contemporary format with oldies and current pop hits for 30-to-59-year-olds. The news is split into world news in the first part and local news in the second. On Sundays from 8 a.m. to 1 p.m. the "Radio Primavera Frühschoppen" plays folk music, Austropop and volkstümliche Schlager — the Bavarian Sunday-morning tradition. A celebrity guest stint: from 4 March 2011 TV weatherman Jörg Kachelmann presented the weekend weather every Friday and Saturday on a one-year contract.

Five Districts, Three Frequencies

Radio Primavera broadcasts in the districts of Aschaffenburg, Miltenberg, Offenbach, Main-Kinzig and Darmstadt-Dieburg — across the Bavarian-Hessian border — on FM 100.4 MHz (Aschaffenburg), 90.8 MHz (Miltenberg) and 99.4 MHz (Hanau/Gelnhausen), on DAB+ (Lower Franconia 10A) and via livestream. National and regional advertising is marketed by Studio Gong in the Bayern Funkpaket. In the Funkanalyse Bayern 2018 the station reached a daily reach of 15.4% in the Aschaffenburg area — the Lower Main's feel-good station for nearly four decades.

History: On Air in Aschaffenburg Since 1987

Radio Primavera's programme has been on air since 15 May 1987, when local radio started in Aschaffenburg on 91.6 MHz alongside the Welle Untermain and the provider community Radio Aktuell (ARA) — a pioneering frequency shared in a time when local FM in Lower Franconia was just being coordinated. In 1997 the station moved from Frohsinnstraße to the new Funkhaus on Würzburger Straße (now Am Funkhaus 1). It broadcasts in a soft adult-contemporary format with an emphasis on oldies and current pop hits; on Sundays from 8 a.m. to 1 p.m. the Radio Primavera Frühschoppen plays folk music, Austropop and popular schlager. News is structured in two parts — world news first, local news second. The station calls itself "Wohlfühlradio" (feel-good radio), aimed at 30- to 59-year-olds. On 4 March 2011 TV presenter Jörg Kachelmann began presenting the weekend weather every Friday and Saturday on a one-year contract — a coup that made national headlines.

The Funkhaus Aschaffenburg Family

Radio Primavera belongs to the Funkhaus Aschaffenburg GmbH & Co. Studiobetriebs KG, which also operates Radio Galaxy (on air since 2001, with a broadcast window from Aschaffenburg), the online video service primavera24.tv and the free Sunday paper PrimaSonntag — published every Sunday at the Bavarian Lower Main since 1993 with a circulation of 150,690. The managing director is Markus Eibeck, who succeeded founding managing director Lothar Steigerwald at the end of 2018; the programme director is Daniel Fleckenstein, who also presents "Am Morgen", with Liane Wirzberger "Am Mittag". The Funkhaus is majority-owned by the Neue Welle group of Müller Medien (the Oschmann family), with Studio Gong as minority partner. The former regional TV station main.tv, launched as web TV in 2006, was part of the house until 2019.

Coverage and Digital Presence

The station is present in the districts of Aschaffenburg and Miltenberg plus parts of neighbouring districts — Main-Kinzig, Offenbach, Darmstadt-Dieburg and the Odenwaldkreis — on FM 100.4 MHz (Aschaffenburg), 90.8 MHz (Offenbach, Hanau, Gelnhausen, Alzenau) and 99.4 MHz (Miltenberg, Amorbach, Odenwald), plus DAB+ and a worldwide livestream. The BLM lists a moderate Hot AC format — relaxed pop and rock from the 70s to the 2000s plus current titles — for the 30-plus audience, with FM licensed to 30 June 2030 and DAB to 31 October 2033. News from Radio Primavera, the articles of PrimaSonntag and video formats all converge on primavera24.de — a regional media house with radio, print and video under one roof, on air for nearly four decades.