Redfield & Wilton Strategies
Redfield & Wilton Strategies is a London-headquartered strategic research and opinion polling company that has become one of the most prolific pollsters in the British media since its founding in 2020. An accredited member of the British Polling Council, the company conducts weekly voting intention and approval rating polls in the UK, is regularly commissioned by newspapers including The Sunday Telegraph, the Daily Mail and the Daily Mirror, and publishes international research in partnership with outlets such as Newsweek, Euronews and Politico. Founded by solicitor Bruno Augusto Kormann Rodrigues, the firm rose to prominence during the Covid-19 pandemic, when its frequent polling received growing media coverage.
Overview
Redfield & Wilton Strategies describes itself as a strategic research company operating internationally from London. Its work spans political polling, commercial research, brand tracking and strategic advisory, with research conducted in more than 40 countries. The company's website publishes regular research findings from the UK, the United States, Italy, Spain, Germany, France and Hong Kong.
In the UK the company is best known for its weekly voting intention polls and leader approval trackers, which provide a near-continuous read on the state of party competition between elections. Its polls are published under British Polling Council rules, with methodology and data tables disclosed.
Foundation
Redfield & Wilton Ltd was formed in January 2020, according to Companies House records. The founder is Bruno Augusto Kormann Rodrigues, a solicitor, who remains the company's majority shareholder and sole director. The firm's main public face in its early years was Philip van Scheltinga, a Harvard graduate, who fronted much of its media-facing research output.
The company's name — pairing the surnames Redfield and Wilton — has attracted comment, with some observers noting that no individuals of those names are publicly associated with the firm. The company has nonetheless built its brand around the output of its polling rather than the personalities behind it.
Rise during the pandemic
Redfield & Wilton Strategies came to prominence as the Covid-19 pandemic took hold and the UK entered lockdown in 2020. With public attention fixed on government handling of the crisis, the company's frequent polls on voting intention, leader approval and pandemic-related attitudes received increasing coverage across the national media.
The timing was fortuitous: a new pollster publishing regular, well-presented data at a moment of intense public interest in opinion research quickly became a fixture of political coverage. Weekly trackers gave journalists a consistent series to cite, and the company's output was picked up by broadcasters, newspapers and political commentators.
Accreditation and methodology
Redfield & Wilton Strategies is an accredited member of the British Polling Council, the industry body whose members commit to publishing the technical details of their polls so that reliability can be independently judged. The company states that it abides by the council's rules.
The firm uses a range of quantitative and qualitative methodologies, including telephone, face-to-face and online research, though it says the majority of its research is conducted online. Typical published polls sample around 2,000 to 2,500 eligible voters in Great Britain, with fieldwork conducted over one or two days and results weighted to be representative of the population.
UK media partnerships
In the UK the company is regularly commissioned by media outlets to conduct research on their behalf. Its partners have included The Sunday Telegraph, The Spectator, iNews, the Daily Mail, the Daily Mirror and the BBC. Alongside commissioned work, the company's own weekly voting intention and approval rating polls are published on its website and widely reported.
The breadth of the media client list — spanning right-leaning titles, centrist outlets and the public broadcaster — reflects the company's positioning as a high-volume supplier of polling data to newsrooms rather than a house pollster tied to a single publication.
Work in the United States
Redfield & Wilton Strategies has developed a significant American operation, conducting regular US national polls as well as state-by-state research in swing states. This work has been published in partnership with Newsweek and Forbes, giving the London-based firm a visible presence in US political coverage.
The company has also polled on American attitudes to issues beyond elections, extending its brand-tracking and topical research methods to the US market. Its international ambitions are reflected in research programmes covering dozens of countries.
European and international research
In Europe the company has polling partnerships with the pan-European broadcaster Euronews and the news organisation Politico, covering elections and political attitudes across EU member states. Its published research has included studies from Italy, Spain, Germany and France, as well as Hong Kong.
The firm has also ventured into polling in emerging democracies: in early 2023 it published research on Nigeria's presidential election, reporting that candidate Peter Obi led decisively in its polling, alongside detailed findings on voter concerns about violence, corruption and trust in the electoral process.
Services beyond political polling
Political polling is only part of the company's offering. Redfield & Wilton Strategies markets a comprehensive suite of services including snap polling, tracker polling, campaign polling, commercial monitoring, brand tracking, brand perception tracking, competitor analysis, consumer profiling, audience identification, campaign monitoring and strategic insight and advisory.
Its target customers include political campaigns seeking polling data, government agencies requiring insight into public opinion, corporations conducting market research, media organisations needing reliable data for reporting, and non-governmental organisations using research for strategic planning and advocacy.
Transparency questions
In October 2026 the company faced public scrutiny when The Guardian reported that Chris Bruni-Lowe, a long-time private pollster and close adviser to Nigel Farage, had played an influential but unpublicised role in the firm's operations, directing research and developing potential campaign strategies. The report said Bruni-Lowe had sometimes used the name "Chris Redfield" in published quotes.
In response, Bruno Rodrigues, the company's sole director, said there had never been what he described as an institutional, polling, research, commissioning or financial relationship between Redfield & Wilton and Reform UK or Farage. The episode raised questions about transparency in the polling industry, though the British Polling Council's rules do not require pollsters to declare political affiliations — they do require strict disclosure of who commissions and pays for published polling.
Standing in the industry
In six years Redfield & Wilton Strategies has grown from a newly incorporated startup into one of Europe's best-known polling and strategic research companies, in the company's own description. Its high-frequency publishing model — weekly UK trackers, regular international studies and rapid topical polls — has made it one of the most cited pollsters in British political journalism.
For newsrooms, the company's value lies in volume and speed: a constant flow of fresh, BPC-accredited data on voting intention, leader ratings and public attitudes, available for commission as well as published openly. Whether the transparency questions of 2026 affect that standing remains to be seen, but the firm's output continues to shape daily political coverage in the UK and beyond.
The speed of the company's ascent is itself noteworthy. Most polling firms take decades to build the media relationships and track record that Redfield & Wilton Strategies assembled in a few short years. Its model — frequent publication, broad international coverage and an open data portal — has influenced how newer entrants approach the market, and its weekly UK series is now one of the longest-running continuous trackers published by any British pollster founded in the 2020s.
