About RegensburgNow

RegensburgNow

RegensburgNow is a German online city magazine for Regensburg in Bavaria, published at regensburgnow.de with the slogan "Deine Stadt – Dein Blog!" — your city, your blog. The magazine went online in July 2018 and covers the Bavarian city of Regensburg with tips, recommendations and information about the region. The editorial programme includes excursion tips for Regensburg and the Upper Palatinate, interviews with local personalities, culinary recommendations, arts and culture coverage, and stories about the city's history, from the origins of street names to current cultural offerings. The magazine is run by the Agentur RegensburgNow, a local agency, and reaches more than 40,000 readers per month on its website, with the audience growing steadily since the launch. The magazine's community extends beyond the website to social media channels and a large Facebook group for excursion tips, making RegensburgNow a cross-media local brand.

Overview

RegensburgNow addresses residents and visitors of Regensburg who want to discover the city and its surroundings. The magazine's readers are between 25 and 65 years old and include both locals looking for leisure ideas and tourists exploring one of Bavaria's most historic cities. Regensburg, a UNESCO World Heritage city with its medieval old town, the Stone Bridge and the cathedral, attracts millions of visitors each year, and the magazine serves both the local population and the tourist audience with its recommendations. The editorial programme is that of a service-oriented city magazine: practical tips and recommendations for excursions, restaurants and cultural events, portraits of people who shape the city, and stories that explain the city's history and character.

The magazine's signature content includes excursion tips in and around Regensburg, from hiking routes in the Bavarian Forest to castles and monasteries of the region, interviews with personalities from Regensburg, culinary features on restaurants and cafés, and coverage of arts and culture in the city. The magazine also publishes stories about the city's history, explaining the origins of street names and the backgrounds of local traditions. The website's structure covers topics such as food, culture, leisure, and local news. The magazine's media kit documents a monthly reach of more than 40,000 readers, with peaks above 46,000, and a growing audience since the launch in 2018. The magazine's advertising clients are local businesses — restaurants, hotels, retailers and service providers — reaching the magazine's regional audience through the website and the social media channels. The media kit positions the magazine's audience as the affluent and experience-oriented residents of the Regensburg region. The magazine's personal editorial voice — addressing readers directly and signing articles with the "Deine Stadt – Dein Blog!" slogan — has helped build a loyal local readership.

History

RegensburgNow went online in July 2018 as the digital city magazine of Regensburg, founded by a local publisher who describes herself as a hotel director in her main profession and as the publisher of the magazine and owner of the Agentur RegensburgNow. The magazine was conceived as a personal project — "Deine Stadt – Dein Blog" — combining professional city marketing experience with an editorial passion for Regensburg. From the start the magazine focused on service content: excursion tips, restaurant recommendations and interviews with people from the city.

The magazine's reach has grown steadily since the launch. The media kit for 2024 documents monthly readership figures between around 32,000 in the winter months and more than 46,000 in October 2024, with over 40,000 monthly readers cited as the current figure in 2025. The seasonal variation reflects the magazine's focus on excursion and leisure content, which peaks in the summer and autumn months. The magazine's social media presence has grown alongside the website: the Facebook page counts more than 7,000 followers, the Instagram channel more than 10,000 subscribers, and the Facebook group "Ausflugstipps in und um Regensburg plus Oberpfalz" more than 22,000 members. The magazine has established itself as one of the established digital city publications of Regensburg, alongside the traditional regional newspaper and other local media. The publisher's background as a hotel director brings a tourism and hospitality perspective to the magazine's editorial work, with a focus on the visitor experience of the city.

Content and Sections

The editorial content of RegensburgNow is organised around the themes of a city magazine. Excursion tips form the core of the programme: detailed recommendations for hikes, castle visits, nature experiences and day trips in and around Regensburg, from the Otterbachtal to the caves and castles of the Altmühltal. The magazine's culinary coverage recommends restaurants, cafés and regional specialities, while the culture section reports on exhibitions, concerts and events in the city. Interviews with personalities from Regensburg provide portraits of people who shape the city's cultural and economic life.

The magazine's history stories explain the origins of street names and the backgrounds of local traditions, connecting the city's past with its present. The website's topic structure covers food, culture, leisure and local information. The magazine also publishes a newsletter, keeping subscribers informed about new content and events. The Facebook group "Ausflugstipps in und um Regensburg plus Oberpfalz" extends the magazine's community, with more than 22,000 members sharing their own excursion tips and recommendations. The magazine's content is published on a continuous basis, with new articles appearing several times a week. The editorial style is personal and direct, addressing readers in the informal "Du" form and signing articles with the magazine's slogan "Deine Stadt – Dein Blog!". The magazine's recommendations are presented as personal tips rather than anonymous listings, giving the content an authentic voice that distinguishes it from automated directories.

Publisher and Organization

RegensburgNow is published by the Agentur RegensburgNow, a local agency owned by the magazine's publisher, who describes herself as a hotel director in her main profession. The publisher is also active as a communications trainer and lecturer for WordPress and social media, offering seminars and agency services alongside the magazine. The agency's services include website creation for clients, social media management and seminars on WordPress and social media, with the magazine serving as both an editorial product and a showcase for the agency's digital expertise. The magazine's advertising business is handled through the publisher's media consulting, with the media kit documenting the magazine's reach and target group for advertisers. The contact for advertising and cooperations is mail@regensburgnow.de. The magazine operates as an independent local publication, financed through advertising and the agency's services.

Digital Presence

The digital home of the magazine is regensburgnow.de, the online city magazine for Regensburg, which publishes excursion tips, interviews, culinary features and culture coverage on a continuous basis. The magazine's media kit documents a monthly website reach of more than 40,000 readers, with the audience aged between 25 and 65. The magazine maintains active social media channels: the Facebook page counts more than 7,000 followers, the Instagram channel more than 10,000 subscribers, and the Facebook group "Ausflugstipps in und um Regensburg plus Oberpfalz" more than 22,000 members, making it one of the largest regional excursion communities on Facebook. The magazine also publishes a newsletter for its subscribers, keeping them informed about new articles and events. The combination of the website, the social media channels and the community group gives RegensburgNow a cross-media presence that extends beyond the classic city magazine format into community building and local marketing services. The magazine's stories regularly achieve more than 1,700 views, documenting the engagement of the magazine's audience.